Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.
Ex: Can you give us an insight into social media platforms that only an Influencer can know?
You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.
Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.
Ex: A technology you wished you’d invented?
If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.
Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.
Ex: What does success mean to you?
- Freedom – to live the life you want to live
- Respect – from the people who matter to us
- Integrity – because self-respect matters more than any other respect
Ex: What was the thought process behind this journey?
We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference.