Audi India has recently been keen on taking big steps in its Digitalization journey. As a part of that process, the German luxury carmaker rolled out the enhanced version of its ‘myAudi Connect’ app. For the first time, the app will also cater to potential customers and Audi fans, along with existing Audi customers.
The latest version of the App offers several additional functions including login for Audi Club India members, payment options to enable in-app merchandise purchase, exclusive offers from Audi Concierge, offers on car-life products and online help and support – all of this within a secure framework and in compliance with data protection. These features are offered as standard for all Audi India customers. Potential customers and enthusiasts get access to features including Augmented Reality, placement of test drive requests, product brochures, and service cost calculators amongst others. It also builds on features like customer safety and security, driver behavior info, Audi Concierge facility, geo-location, and service bookings that were offered earlier.
Commenting on the announcement, Mr. Balbir Singh Dhillon, Head of Audi India, said, “At Audi India, we have endeavored to make our existing suite of digital tech more user-friendly and all-encompassing in functionality. Our ‘myAudi Connect’ App first introduced in 2019 was very well received by customers and it gives me great joy to say that the latest development will help us serve our tech-savvy customer even better. New features such as in-app custom offer, AR, and book a test drive function widen the scope of the app to prospective Audi customers. Digitalization is a journey, not destination and we will continue to upgrade our services for our Customers and fans going forward.”
The features offered by the ‘myAudi Connect’ are designed for the convenience of existing customers, as well as to cater to Audi enthusiasts and fans. For existing customers, the app gives access to Audi Club India. An exclusive owner’s community, this feature offers unparalleled benefits and gives customer access to private events, a community newsfeed, video and photo gallery, and an update on news modules. There are exclusive aftersales and partner offers available to the members. This membership comes complimentary with the ‘myAudi Connect’ telematics bundle.
The app also enables online payments to dealerships, paying for an event pass online, booking experiences online, and access to purchase aftersales and other Audi Car Life products. Fans of Audi would benefit most from this feature as they can now purchase Audi merchandise via the app using a secure payment gate.
Audi fans and non-Audi customers can get access to Augmented Reality, detailed product brochures, a product configurator, place test-drive requests, and access help desk for any additional information on products and services. The latest news and launch updates are also available.