Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Barkha: The biggest change that I have seen is the increased demand for value out of content. If content does not have some form of value, it is outright rejected. This was not the case when I started off, it was relatively experimental then.
Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Barkha: Analytics and trends on each platform are important to optimise your content. However, the one thing that I have realized over time, is that if your content is not a reflection and/or exaggeration of your true self, then it is not relatable to your audience.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Barkha: I think my love for animals is well documented. So naturally, I’d be a Forest Ranger or a Wildlife photographer.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
My mobile phone, a solar-powered charger and I’d love to keep a reel camera, so I can document my days.
Ex: A technology you wished you’d invented?
Barkha: Time travel.
Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Barkha: It feels equally special every single time someone comes up to tell me how I made them smile or feel happy. I don’t think I’ll ever get used to it.
Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Barkha: To begin with, I appreciate constructive criticism, but when it’s not constructive, I have trained myself to not get affected by negativity too much.
Ex: What does success mean to you?
Barkha: To me success is that sweet spot when you are what you love, you’re doing it well (by your own and others’ standards) and you are truly happy within.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Barkha: Content and marketing has always been synonymous with each other. Right from radio, to new-age media; Content has been used as a means to market to viewers. As long as content is consumed regularly, I don’t think this is a fad. In fact, I think we’re just getting started!
Ex: What are the difficulties that you face when you’re on a solo trip?
Barkha: I honestly LOVE travelling alone. In fact I have been travelling alone since 2013, before I even imagined that this could be my work! Solo travelling is responsible for my love for discovering new places, meeting new people and experiencing new things. But yes, creating content is super tough when travelling alone. I know “can you please take my photo” in 23 different languages.