When it comes to providing customers the greatest virtual experiences, Hyundai does things the best way possible.
Throughout the aftermath of the pandemic, Hyundai has continued to involve its consumers through creative and effective digital content, varying from social outreach initiatives such as the #HyundaiCares campaign to Hyundai’s Corporate Brand Anthem #HaqHaiHamara, Virtual World of Hyundai – #TheNextDimension and several other captivating campaigns. Through such creative and engaging campaigns, the brand has seen an improvement in the contribution from digital enquiries as well as a 25 percent rise in Hyundai website traffic relative to pre-COVID days.
“Through our relentless pursuit of innovation, we have bridged the gap to seamlessly connect customers with Brand Hyundai. Guided by our ‘Future Ready’ Business Strategy, Hyundai has been quick off the mark to adapt to this New Normal and by creating gripping & futuristic content amalgamated with leading virtual platforms, Hyundai has gone on to bring forth the most interactive virtual experiences through its digital campaigns.”
Mr. Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd.
Hyundai Motor India Limited is the country’s first provider of smart mobility solutions and the largest exporter since its inception. It has led digital transformation by providing consumers with virtual experiences and remotely connecting them to Brand Hyundai.
The brand has digitally connected its customers with its Virtual World to showcase 3 blockbuster products of 2020: All-New CRETA – The Ultimate SUV, Spirited New VERNA, and the New TUCSON, in #TheNextDimension. The exclusive virtual program of Hyundai premiered over digital platforms, has received more than 177 million views and a reach of over 210 million, making it one of the top 10 most-watched Indian ads on YouTube in July 2020.
In addition, Hyundai Corporate Brand Anthem ‘Haq Hai Humara’ took the top spot in July 2020 for becoming the most viewed Indian ad on YouTube with over 123 million views and a reach of over 98 million, exceeding all expectations. ‘Haq Hai Humara’ was conceived and curated in July 2020, starring Hyundai Corporate Brand Ambassador Mr. Shah Rukh Khan, and expresses appreciation to all frontline workers and nationals who, with their courageous spirit and incredibly valuable commitment to the battle against the COVID-19 pandemic, have risen up to this challenge.
Hyundai has created the largest group of followers in India for any Auto brand consisting of:
|12.3 Million+ Fans|
|YouTube||755 K+ Subscribers and 1.2 Billion+ views|
|883 K+ Followers|
|774 K+ Followers|
|593 K+ Followers|
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