Land Rover X Henry Poole – A Collaboration to celebrate 50 Years of Range Rover!

Land Rover Reborn 2020 - Exhibit Magazine

The success of 50 Years is impressive, so the celebration should be.

Land Rover’s Chief Creative Officer, Prof Gerry McGovern OBE, has designed a special fabric to celebrate 50 years of Range Rover with one of Savile Row’s founding tailors, Henry Poole & Co. They have produced only 120m of the lambswool fabric, enough to make 50 bespoke jackets for Range Rover’s landmark anniversary, available exclusively from Henry Poole & Co.

From the past five decades, since 1970, the original luxury SUV has defined the market, Range Rover has grown into a family of desirable and reliable luxury vehicles with an outstanding combination of design, refinement, and engineering innovation.

The fabric, woven in Somerset, is inspired by the original 1970 Range Rover’s exterior paint colors. The combination of Tuscan Blue, Bahama Gold, and Davos White creates a modern take on the classic dog-tooth check fabric.

The same colors are available for the first time in 35 years on the limited-edition Range Rover Fifty. Globally it is limited to 1970 units.

The Range Rover Fifty features bespoke exterior accents in Auric Atlas as well as two unique (22) inch wheel designs. The badging has a handwritten ‘Fifty’ script created by Gerry McGovern, which will appear on the exterior of the vehicle and throughout the interior on the unique ‛1 of 1970’ centre console commissioning plaque, headrests, dashboard, and illuminated tread plates.

“Both Henry Poole and Range Rover have a unique heritage and the ability to create highly desirable products. The exclusivity of both the Henry Poole jacket and the Range Rover Fifty edition make it a rarity which is something that appeals to both Henry Poole and Range Rover customers.”

Prof Gerry McGovern OBE, Land Rover’s Chief Creative Officer

Today’s Range Rover can still trace its roots back to the original in 1970 with its clamshell bonnet, distinctive floating roof, split tailgate, and trademark front fender vents. Now it’s the most efficient, connected, luxurious, and capable in its golden anniversary year.

If you want to own an original 1970s model, the Range Rover Reborn program offers potential buyers the unique opportunity to own a highly collectible original Range Rover in authentic colors, including Bahama Gold and Tuscan Blue.

Every Range Rover Reborn, available direct from Land Rover Classic in the UK, undergoes a full restoration according to the company’s original factory specification and uses Land Rover Classic Parts to preserve and protect the authenticity of the vehicle. Range Rover Reborn highlights the devoted in-house engineering expertise of Land Rover Classic and underlines Land Rover’s commitment to nurturing this iconic brand’s rich heritage.



Yashvi Poonia
She grew up playing all the car games, and now nothing excites her more than taking a new car for a spin. From travel experiences through long drives to detailed analysis of the best of the wheels in the market, she has no stopping when it comes to the love of cars. She balances the role of a marketeer and writes about things she is passionate about - lifestyle, watches, and well, cars, of course!

    Ducati turns up the heat with the all-new Panigale V2!

    Previous article

    BMW Motorrad opens pre-launch bookings for the new G 310 duo!

    Next article

    More in Auto

    You may also like