Travel Influencer of the Month – Radhika Nomllers

Ex: What inspired you to become a travel influencer?
Radhika: Actually, nothing inspired me, as it was never my aim. I started my travel journey in 2018 when the influencer word wasn’t coined. I quit my job to see if I could freelance and find a remote job because it was a time when remote jobs were not a thing. I started writing blogs and was active on Instagram to promote it more, and over time, it picked up with Instagram as well as YouTube.

Ex: What are the necessary gadgets that you keep with you while travelling?
Radhika: I have a lot of gadgets, but the Sony a7S III (with zoom lenses) is essential, followed by the DJI Mavic Air drone, DJI Mic, and lastly, GoPro if I am going on an adventure activity.

Ex: How do you choose your travel destinations and plan your trips? Do you have any specific criteria or preferences?
Radhika: Unlike mainstream places like Thailand and Indonesia, I prefer to go to places that excite me. For instance, I recently travelled to Mongolia, and it’s hardly covered and raw. I like to see places that offer such raw and local experiences and are more culturally oriented than places that are beautified because of luxuries.

Ex: How has travel influenced your lifestyle choices, such as diet, fitness, or sustainability practices?
Radhika: Honestly, because of travel, I’m not able to do any fitness activities as the trips are so intense and hardcore that where I am going to be in the next few days is always unpredictable. So, I don’t know when to work out, and since I’m a vegetarian, I struggle a lot with my diet too. But over the years, I have learned to carry dehydrated home-cooked foods because, outside India, we struggle to get Indian food.

Ex: Can you share a memorable encounter or interaction with locals during your travels that left a lasting impact on you?
Radhika: One of my favourite experiences was in Kruger National Park, South Africa, where we danced with the local tribes, and it was really lively. Another one was actually in Ethiopia; there were these kids, and as soon as we entered their village, they took us around the village, and those girls were really like playing around with my hair and seeing them.

Quick Bytes:

Road trips or Flights?
Ans: Flights

Beaches or mountains?
Ans: Mountains

Next place you want to go?
Ans: Antarctica

Places with the best food?
Ans: India

Longest distance you have travelled in one go?
Ans: I think it could be Mongolia, as far as I remember. It took me almost two days to get there.

The ‘Ready to Explore’ Mrunal Thakur on her radiant persona

Being an all-time national crush, stepping into the world of Mrunal Thakur has always been a dream of most individuals. So, on the occasion of International Women’s Day, we decided to skip the ordinary interview form and drove along with the ever-beautiful Mrunal Thakur to celebrate the rizz of her grace, talent, and style. With each turn, we discovered a new facet of her radiant persona, weaving together the threads of passion, perseverance, and the timeless essence of femininity.

Exhibit: What has been that anchor point in your life?
Mrunal: I think it was the release of ‘Love, Sonia’, when the film was screening at the film festivals, and people were appreciating it. It was my first film, and it was screened at the London Indian Film Festival. It was because of ‘Love, Sonia’ that I got to travel the world and experience what it feels like to take a trip to Los Angeles. I was lucky enough to attend the film screening at the United Nations, and it was lovely to meet people from various countries. Basically, that movie changed everything for me and kind of helped me to have a career in South Cinema. It’s because of ‘Love, Sonia’ that I met Nag Ashwin, the director of ‘Mahanati’, who saw the film at the screening and recommended my name for Sita Ramam.

Exhibit: When did you realise your potential interest in being an actor?
Mrunal: I discovered that I wanted to be an actor when I was prepping for a medical entrance exam. I still did that and almost got into BDS. I was supposed to be a dentist, and then I was like, no, something’s not right, so I opted for a Bachelor of Mass Media, and that’s when I realised that acting is something I want to explore.

Exhibit: What was your response when you got the recognition?
Mrunal: It wasn’t sudden; it took more than 10 years. I started with television and was in front of the cameras, but I didn’t have that stardom. It took me a lot to get it, and that’s one of the reasons why I value it so much. Also, in your head, you know the recognition could be temporary, and you learn to make peace with it. So I learned all that, and I give a lot of credit to my television journey because I learned how to deliver my dialogues or take the light from there. So, on a movie set, all this was not a problem for me. In ‘Love, Sonia’, I worked with Manoj Bajpayee, Rajkumar Rao, Anupam Kher, and Demi Moore, and getting recognised while working with such great actors was quite overwhelming.

Exhibit: What does exploration mean to you?
Mrunal: Oh, it means the world to me because when you explore, you discover who you truly are. Going out of your comfort zone is so important, we should not restrict ourselves from exploring new things. I’m the first girl child in my family to learn how to drive. If I had thought about why I should learn to drive, I would have sat at home. While exploring, I get to explore not just the world but different people and regions, and I discover my personality, likes, and dislikes.

Exhibit: If there’s a book written on you, what would it be called?
Mrunal: I love Michelle Obama’s book called ‘Becoming’, which means evolving. So, something on that note, it’s too early for me to even think about my book or an autobiography.

Exhibit: Do you like to go on a self-drive?
Mrunal: Yes, I like to go on drives, it’s very therapeutic. After a long day, you get so exhausted, and at such times, I make sure to go on a self-drive session when the entire world is asleep.

Quick Bytes

Ex: What’s the maximum speed you’ve hit on the road?
Mrunal: 170Km

Ex: Sedan or SUV?
Mrunal: I’m an SUV girl.

Ex: A quote that inspires you?
Mrunal: I’ve not come this far to only come this far.

Ex: What’s your go-to gadget for staying connected on the go?
Mrunal: Apple Watch

Ex: What’s one thing your fans would be surprised to know about you?
Mrunal: The fact that I love cars.

Ex: One must-have app on your phone besides WhatsApp?
Mrunal: Instagram.

Ex: Your favourite on-screen couple or a classic love story that has left an impact on you?
Mrunal: That would be Dilip Sahab and Vyjayanthimala from the film Madhumati, and I remember that film left such a great impact on me and my sister. We would keep roaming in the foyer, holding a candle and keep scaring each other. It’s got a ‘Chadh Gayo Papi Bichua’ song and a lovely story.

Ex: Who would it be if you could collaborate with any actor or actress from any era for a dream project?
Mrunal: Wow, that would definitely be Smita Patilji because I think she was way ahead of her time, and if I could also work with Irfan Sir, that would be a crazy combination.

Ex: One cuisine or dish from your travel diaries that you absolutely enjoy and would recommend to others?
Mrunal: I take so many road trips and travel a lot in the south as well. In Hyderabad and Vijay Vada and that side, the Biryanis are to die for. Also, the Chicken Chettinad and the Chicken Curry, it’s a never-ending list. So yeah, South Indian cuisine, I think it’s my comfort food now.

Marketing Minds – Shivam Ranjan, Head of Marketing at Motorola (Asia Pacific)

Exhibit: Motorola has a rich history in the mobile industry. How do you position Motorola’s products in the market, especially considering the competition from other tech giants?

Shivam Ranjan: Motorola is an iconic brand known for its meaningful consumer innovations. We aim to be among India’s top 3 smartphone brands, offering a diverse portfolio of premium and more accessible products. We aim to leverage the premiumisation trend in the Indian market to drive hypergrowth for our premium smartphone portfolio led by Edge and Razr franchises. We are not only leaders in form factors such as foldable but are also differentiating our premium portfolio through premium colours, materials, and design options that are emerging through our global partnership with Pantone – a global leader in colours and fashion trends. We will continue to democratize technology with a focus on meaningful innovation across price points. We lead not only in terms of the feature-to-price ratio, where we bring premium features at affordable prices but also in terms of time to market. 5G is a crucial segment for us as the penetration of 5G devices is growing rapidly in the Indian market. By having top-of-the-line 5G products across price points, we are ensuring that we are bringing the best of 5G in terms of connectivity as well as hardware and software features to deliver the most advanced 5G experience to more consumers in India than ever. We are committed to the “Make in India” initiative by manufacturing almost all our smartphones locally. Further, we are customizing our products to what the consumer in India wants, with unique local SKUs. This pulse check of the audience and catering to them has enabled us to capture the mind share of Indian consumers.

 

Exhibit: How does Motorola balance innovation with maintaining a consistent image and legacy in the eyes of consumers?

Shivam Ranjan: Motorola’s legacy is known for its meaningful innovation. With over 90 years of experience developing mobile communications products, we’ve become a trusted brand in the industry. We were the first to launch the clamshell-style foldable form factor with the Motorola Razr in 2019. We are the first to introduce new trends and technology to the market. Last year, we launched the Motorola Razr40 Ultra with a minimalist design, featuring the largest external display and being the thinnest when folded. We showcased the rollable and bendable concept phones at MWC 2023 and 2024, respectively, showing our commitment to disruptive innovation.

 

Exhibit: How does Motorola gather and leverage consumer insights to inform marketing strategies? Can you share an example of a successful campaign driven by consumer feedback?

Shivam Ranjan: We have a consumer health track that we conduct every year. At the same time, we engage in qualitative and quantitative research for campaigns as needed for meaningful insights to develop our communication plan for maximum resonance. These insights allow us to design specific products for Indian consumers. One such example is the Moto G54 – widely recognised as the best 5G phone in its segment, which comes with a different design and a longer battery life compared to the variant launched in different parts of the world.

 

Exhibit: With technology becoming an integral part of consumers’ lifestyles, how does Motorola ensure that its products are not just functional but also seamlessly integrated into users’ daily lives?

Shivam Ranjan: Our software experiences are an essential lever that enables meaningful experiences for consumers. With features such as ThinkShield for mobile, Moto Secure, Ready For, and Family spaces, we offer business-grade security, multi-device connectivity, and home experiences that enable experiences that create value for consumers and differentiation beyond hardware. These features seamlessly blend within the users’ daily lives with their ease of use and intuitive functionality, ensuring that consumers can enjoy a seamless integration into their lifestyle. Moreover, we prioritise interoperability and connectivity, enabling our products to seamlessly interact with other devices and services that consumers rely on daily. For example, our multi-device connectivity enables a seamless connection between the smartphone, TV, or PC.

 

Exhibit: Can you share a marketing campaign that successfully positioned Motorola products as lifestyle accessories rather than just tech gadgets?

Shivam Ranjan: We at Motorola understand that smartphones nowadays are not just about practicality but also a style statement. Recently, we have consciously curated campaigns and identified meaningful collaborations that align with our vision and resonate with the brand. We brought to life our vision of meaningful innovation beyond hardware by partnering with celebrated Indian designers Shantanu & Nikhil to launch the Motorola Peach Muse collection, which is inspired by Motorola Edge40 Neo in Pantone® Color of the Year 2024- Peach Fuzz. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story. We also collaborated with India’s leading influencers to further promote the campaign, which garnered an impressive 2M likes and sparked 4.4K comments from engaged viewers. Recently, we onboarded Kriti Sanon as a brand ambassador and launched two TVC campaigns featuring her. Through these two TVC campaigns, we successfully captured the essence of style, versatility, speed, and seamless user experience for the Razr40 series.

 

Exhibit: With growing concerns about data privacy, how does Motorola address these issues in its marketing practices, ensuring consumers feel secure about using Motorola products? 

Shivam Ranjan: We are able to do this through our software experiences. ThinkShield for mobile and Moto Secure are unique to Motorola. ThinkShield provides business-grade security to consumers across most of our smartphone range. Moto Secure is a one-stop shop for security needs. It has multiple features, some of which include: Security Checkup – Actively scans the firmware on your device looking for threats and vulnerabilities, and then provides recommendations to make sure you stay protected. Phishing detection – The Moto Secure app can identify and warn about potential threats associated with a suspicious link or website—even before you open the page. We regularly communicate about this innovative software feature to our consumers to increase awareness and ensure better experiences.

Creator of the Month – Harshita Gupta

Harshita Gupta is a multifaceted artist who started her journey as an RJ and is now one of India’s most loved female comedy content creators. She has an active and engaging online community of about 1 million users who believe in her way of life.

 

  • Exhibit: How did your journey as a comedy content creator begin, and what inspired you to start creating content on social media platforms, especially Instagram?

Harshita: So, it was a forced decision. I was a radio jockey, and back then, in 2016 -2017, a digital wave came, and my boss came to me and said that I now had to start making videos. I was very uncomfortable in front of the camera. I didn’t know how to write or shoot a video. How am I supposed to shoot a video when I’m a radio jockey? I can’t be a video jockey. But as a part of, you know, he made this whole video shooting thing as a part of my KRA, my appraisal dependent on the kind of videos I shoot, the numbers I have on Instagram. So, it started very forcefully, but it is the best thing that has happened to me, like one of the best things that has happened to me in my lifetime.

 

  • Exhibit: Being a content creator, what challenges did you face initially, and how did you overcome them to build a substantial following?

Harshita: Basically, as a creator, every creator has this whole creative blockage because you have to create content almost every day of your life and come up with a different topic every day, something unimaginable for many people. I have been doing it for more than six years, and creative blockage is something I have cracked how to deal with. I don’t try, I don’t push myself, I don’t pressurise myself, I put a stop, and I relax. I relax until I can actually get something organic by observing things around me because I do a lot of observational comedy. The first time when I had this creative blockage, I had an anxiety attack because creating content has become my bread and butter, but then gradually, with time, I’ve learned how to deal with it.

 

  • Exhibit: What do you think sets you apart from other content creators, and how do you engage with your audience?

Harshita: I don’t know about other content creators because the only content I consume on Instagram is cooking reels. I love watching them, be it day or night; cooking reels are the most soothing reels on Instagram. I make real-time content, making exactly the situation that’s been going on in my life. For example, I’ll make a breakup content if I’m going through a breakup. I think thats one of the USPs of me as a content creator.

 

  • Exhibit: Can you share a memorable moment or milestone in your content creation journey that stands out for you?

Harshita: Yes, one is when I hit a million followers on Instagram because I waited for six years for this moment. So yeah, when I touched a million, I don’t know, I started crying, and I don’t know. Seeing that “K” goes to “M” because I’ve been waiting for six and a half years was surreal. Secondly, when I was nominated as a comic of the year for the Cosmopolitan Awards, that was one time when I felt thrilled, as it was the first time I ever attended an award show in my life.

 

  • Exhibit: Your Instagram feed is full of incredibly done comedy sketches. Can you give us some insights into how you come up with such hilarious ideas?

Harshita: Observation. Observation, observation, observation. I do not try to think of something beyond my life, as in something that’s not something that I’ve experienced, because my content depends on the observation that I do around myself. It can be my life, it can be my friend’s life, it can be my parent’s life, or it can be my brother’s life. So, earlier, when I used to meet people, I also used to tell them that they might turn into content someday. 

 

  • Exhibit: You’ve worked with several brands over the years. Can you tell us about some of the most memorable collaborations and campaigns you’ve been a part of?

Harshita: Yes, I have recently worked with one of the tea brands and collaborated with this celebrity. I am not allowed to name that person at the moment. But I think that was one of my life’s most beautiful shoots because she’s a fantastic person. We brainstormed, improvised the script, and worked on that ad as a team; I loved it. I love it when actors are open to improvisation. I love when actors are open to humour, you know, rather than just sticking to the script.

 

  • Exhibit: As someone who has gained popularity in the digital space, how do you balance your online and offline life?

Harshita: Honestly, my offline life is as essential as my online life, and when I have to switch or when I have to choose between my online life and offline life, I do that very intelligently. For instance, during my wedding days, I was not too much on Instagram, and I don’t even regret it. I always try to be in the moment, be it when spending time with my husband, family or friends.

 

  • Exhibit: Lastly, what advice would you give someone who loves creating content and wants to become a content creator?

Harshita: Keep making and keep creating content. Consistency is the key, and more than consistency, it’s the content that you’re making. So consistency, content, and not caring about what people will say is the key. Be as original as you can because social media or the internet is one place where you cannot fake for long.

 

Quick-bytes:

  • One tech gadget you can’t live without?

Ans: My phone

  • What’s your go-to gadget for staying connected on the go?

Ans: Definitely, my tab. I’m not a laptop person at all. I don’t know when I last opened my laptop. 

  • What’s one thing your fans would be surprised to know about you?

Ans: I drive barefoot. I cannot wear my shoes and drive. 

  • If you could collaborate with any celebrity, who would it be and why?

Ans: It would be Twinkle Khanna because I’m currently authoring a book, and she’s a huge inspiration. She’s so witty, and I’m a fan of her wit.

  • If your life was a Bollywood movie, what genre would it be, and what would the title be?

Ans: I think it’s going to be a comedy movie, and the name of the movie would be “Papa ki Pari”. 

The Big Interview at CES ft. Gary Shapiro and Kaushal Nevrekar

CES is the heart of innovation, where technology titans converge to shape the future! Like every year, we dived into the dynamic world of tech at CES and got the opportunity to interview Gary Shapiro, the visionary President of the Consumer Technology Association, and Kaushal Nevrekar, the maestro orchestrating tech brilliance at Reliance Digital Retail Ltd. North India. So, let’s get organised for a riveting conversation as these industry leaders unravel insights, trends, and the pulse of the ever-evolving tech landscape.

 

Ramesh: Could you provide an overview of the scale of CES 2024?

Gary: CES 2024 experienced remarkable growth, particularly in the aftermath of the challenges posed by the COVID-19 pandemic. We witnessed substantial expansion across all metrics, achieving double-digit growth. To put this into perspective, the event covered an expansive 2.5 million square feet of exhibit space, equivalent to approximately 30 American football fields. In comparison, last year’s exhibit space was 2.28 million square feet, reflecting an increase of 300,000 square feet. The total attendance surpassed 130,000, with one-third of the participants hailing from international locations.

 

Ramesh: What notable changes have occurred since the previous year?

Gary: The most significant evolution lies in the transformation of CES from solely a consumer technology showcase to a substantial business-to-business event, constituting approximately 30 to 40% of its scope. This shift is evident in the participation of key industry players but non-traditional brands, such as L’Oreal, Hyundai, and Siemens, that are now prominently featured on the exhibition floor. The overarching theme of sustainability permeates the event, with companies actively aligning themselves with the sustainability movement. This emphasis extends beyond the presentation of innovative products, including a commitment to environmentally responsible practices, reflecting a dual focus on product excellence and sustainability footprint.

 

Ramesh: What stands out as the most groundbreaking technology you’ve encountered at CES 2024?

Gary: CES 2024 showcased an array of innovative solutions addressing critical challenges in healthcare and technology. The global shortage of doctors, nurses, and technicians has prompted a shift towards remote healthcare. COVID-19 underscored the feasibility of conducting medical consultations, diagnoses, and even treatments remotely. This capability enables individuals to gauge the urgency of seeking emergency assistance. With people living longer, there’s a growing emphasis on caring for individuals in their homes. Families can remotely monitor their loved ones, ensuring medication adherence and detecting potential falls through specialised devices. In mobility, CES, recognised as the world’s largest auto show, featured over 500 companies presenting not only automotive products but also advancements in air taxis, flying devices, electric drones, boats, and agricultural aids.

 

Ramesh: Kaushal, what technological innovation has impressed you the most at CES this year?

Kaushal: The most captivating technologies contribute to an improved quality of life. This includes transparent screens that cater to both B2B and B2C needs, sensors enhancing driving capabilities beyond human perception, and the integration of AI into various aspects of daily life. Our chairman recently highlighted AI as an all-encompassing force, making innovative products even smarter. Walking the exhibition floor has been a phenomenal experience, witnessing the continuous evolution of technology. There’s still much to explore and discover.

 

Ramesh: How do you envision technology influencing retail for consumers?

Kaushal: While our previous discussion focused on the impact of technology on consumers (B2C), it’s equally important to consider its role in enhancing the productivity of retail spaces. Being at the forefront of driving technology in India, we leverage big data and AI to optimise store layouts. Understanding consumer behaviour—such as their path within the store, time spent, and product preferences—enables us to create a more productive and personalised shopping experience. We allocate budgets annually to make our stores technologically oriented, with big data playing a central role. Robotics, once viewed as tools for task automation, are now seen as companions aiding decision-making and even exhibiting emotional elements. This evolution positions them not just as automation tools but as consumer products, a trend we hope to see on our shelves.

 

Ramesh: Which companies should we be closely following this year?

Gary: With a plethora of companies at CES, it’s akin to having 3000 children, and selecting standout ones can be challenging. However, keep an eye on those demonstrating agility in reaching the market swiftly. Companies focusing on generative AI are particularly noteworthy for their potential impact. Additionally, those capable of pivoting quickly and halting initiatives that prove ineffective are likely to stand out. I was particularly impressed by Walmart’s CEO, who shared insights into their innovative use of apps. By allowing consumers to showcase clothing options to friends, receive feedback, and virtually try on different choices, Walmart seamlessly integrates in-store and at-home shopping experiences. This offers consumers choices and honest feedback, reducing the likelihood of product returns—a prevalent issue in the United States. Another significant trend I observed on the floor addresses the challenge of retail theft. Numerous solutions aim to identify and prevent theft while preserving shoppers’ privacy, a critical concern in declining retail profitability worldwide due to theft issues.

 

Ramesh: With the enhanced 5G and broadband penetration in India, how is Reliance Digital capitalising on this technological wave?

Kaushal: Gaming has seen a remarkable surge in India, aligning with our nationwide 4G and 5G deployment, which is the fastest in the country. The demand for gaming PCs has risen significantly as people upgrade their systems. With the advent of a pan-India 5G network, gaming is poised to become a critical application. Reliance Digital is strategically positioning itself as the go-to destination for all things gaming, encompassing console and desktop gaming, laptop gaming, and mobile gaming.

 

Ramesh: Gary, do you perceive a significant global trend in gaming, with sustained growth?

Gary: Gaming remains robust, occasionally experiencing cyclical shifts with the introduction of new platforms. Notably, there’s a noticeable shift towards mobility, encompassing smartphones, tablets, desktops, and laptops. Interestingly, the TV set has regained prominence due to its affordability, serving as a central hub for streaming content and fostering greater sharing and interactivity among users, both in-person and online.

 

Ramesh: So, Sony has introduced Affila in partnership with Honda, Xiaomi has entered the automotive market, and Apple is actively developing a car. Is CES instrumental in propelling these brands into the automotive industry?

Gary: Well, I wouldn’t say we are solely responsible. Our role is to act as a catalyst in the marketplace for driving efficient innovation. The landscape has evolved in recent years, not just in technology but also in business. Success in business now hinges on collaboration and partnerships. The paradigm shift requires the ability to work in teams, across diverse cultures, and with partners, fostering win-win situations. This shift is what CES embodies. With over 4,000 exhibitors, the event becomes a hub where deals are struck and intellectual property is shared. No single entity possesses all the ideas; innovation often arises from the convergence of diverse technologies and ideas. In other noteworthy developments, chip companies are making significant strides, particularly in advanced chips that power various applications. We’re witnessing advancements in quantum computing, robotics, and the pervasive influence of 5G technology, enabling a spectrum of applications from cryptocurrency to cybersecurity. The spotlight at the show is on generative artificial intelligence, a transformative force that learns about individuals, shaping a meaningful synthesis of information. This serves as a productivity tool and factory enhancement and propels advancements in healthcare and personalised medicine. The potential to discern what works based on individual genetic code, biology, location, gender, and life experiences, including dietary habits, is revolutionary. Imagine your car seat alerting you to potential health issues and suggesting preventive measures like taking vitamin B12 or recommending vaccinations.

 

Ramesh: Do you anticipate a significant disruption in the automotive space, particularly with tech companies like Apple, Vivo, Oppo, and Samsung entering the market with a focus on all-electric cars?

Gary: That’s indeed an intriguing question. I see significant disruption, particularly as we move towards self-driving cars, transforming the car environment into a versatile space, be it an office, an entertainment hub, or even a place for relaxation during commutes. This shift not only alleviates pressure on the healthcare system but also empowers the elderly and individuals with disabilities. While the global shift towards electric cars is undeniable, there may be challenges ahead. First, there’s a reliance on essential elements with limited availability, often tied to China. Second, concerns arise about the source of electricity for electric cars, as it frequently relies on fossil fuels. Despite the growing focus on solar and wind power, coal-burning plants continue to be constructed in China. Although electric cars are undoubtedly part of the future, I believe a hybrid approach might gain popularity, especially in regions like the United States, where concerns about charging infrastructure and expensive repairs persist. Challenges include issues with fires and battery maintenance, making it imperative to address these aspects as we progress, considering the current limitations in electricity supply and charging infrastructure.

 

Ramesh: If you had to identify a technology poised for disruption in 2024, what would it be?

Kaushal: I’ll opt for the clichéd choice of AI. It continues to evolve, enhancing smart products across various domains. Whether it’s improving driving experiences, refining picture viewing on transparent LEDs, or personalising audio preferences, AI’s impact is pervasive.

Gary: I concur with the emphasis on AI, specifically generative AI. Its transformative nature is already evident, as demonstrated by CIOs in a major American city who shared their excitement. The rapid generation of reports in two hours instead of three months, the ability to pivot swiftly, and the leveraging of customer information for unprecedented outcomes showcase the transformational power of generative AI. I’ve encountered many hyped trends over the years, such as the Metaverse or 3D TV, but I am genuinely enthusiastic about artificial intelligence. I believe it will fundamentally change the world.

 

Arjun Kapoor – A Stellar Fusion of Talent and Charisma

Arjun Kapoor, the Ishaqzaada of Bollywood, is a cinematic maestro with a contemporary edge. His journey from the silver screen to the pulse of the new age is nothing short of captivating. In this exclusive interview, we drive beyond the ordinary frames and into the soul of the actor, exploring his perspectives on life, the digital age and the ever-evolving landscape of Indian cinema. So, get ready for an intimate rendezvous with the man who seamlessly blends modern allure with timeless charm.

Exhibit: How has technology influenced your journey in the film industry, from the early days in the Hindi cinema to marketing your movies? Are there any specific tech tools or platforms that have been instrumental in your success?

Arjun: When I commenced my career, filmmaking was not yet digital; it was in the process of transitioning. I believe I’ve been a part of that transformative journey, where we used to shoot on Kodak and Fujifilm, and now everything is digital. Consequently, the visual and audio aspects of filmmaking have undergone significant changes. The recording of sound, in particular, had a distinct quality back then, both in how it sounded and how it was perceived. Technologically, there has been a substantial evolution. VFX, which has become integral to cinema, especially in the last decade, has brought Indian cinema closer to the Western world. Marketing strategies have also evolved, shifting from traditional print media to a heavy reliance on social media, initially through platforms like Twitter and now predominantly through Instagram, though this may change in the future.
I feel that the pace of technological evolution is sometimes challenging to keep up with. It’s the ongoing journey for humanity, adapting to ever-evolving technology. While it has undoubtedly enhanced filmmaking and simplified marketing to connect with people, it has also introduced complications in terms of accessibility. The constant engagement in the digital realm has led to an overload of information, contrasting with the simplicity of having one or two touchpoints. Concerning filmmaking, technology has undoubtedly made the production of larger-than-life films more straightforward. However, I sense a slight reduction in the human touch, as there is a tendency to focus on massive stories while overlooking the importance of authentic human emotions.

Exhibit: How do you balance your presence on social media while maintaining a sense of privacy in the digital age? Tell us any tips or strategies you follow to protect your personal information and interact with your fans simultaneously.

Arjun: Recently, while I was shooting, I also took some time off from social media, and there’s nothing wrong with that. It’s very tough; I’ve had to psych myself up to do it. I started the new year with a goal to ensure I take enough breaks because I have an addictive personality. So, I need to question and check myself, and that’s what I did. I believe maintaining a sense of privacy is entirely up to you — what you want to share, post, or keep private. It’s a subjective matter. What you might consider private, I might find suitable for public consumption. It’s a personal choice, but you need to know your limits.

You don’t have to do something just because others are doing it. There are times when not much is happening in your life, and there’s no need to force a narrative to appear relevant. It’s an act, a facade, and it becomes tiresome after a while. Even when a lot is happening, you need to know when to tone it down, so you’re not overwhelming and irritating people. It’s something you have to figure out for yourself. My personal opinion has always been that “less is more.” It keeps people engaged and curious about you. It’s a tough balancing act, but I believe it’s the challenge every mainstream actor faces today — how to protect and present yourself while taking care of and nurturing yourself in privacy. Finding that balance is difficult. The generation after us might find it easier, having learned from our trial and error. We are the guinea pigs, figuring out how to strike that balance and make it work.

Exhibit: You’ve worked in different film genres, from comedy to thriller. How different is the experience, and which one do you enjoy more?

Arjun: Each genre brings its own highs, happiness, and excitement; selecting films feels like being a child in a candy store for me. I always look for new spaces to explore, avoiding repetition. While I haven’t done enough comedies, I’d like to delve into that genre more and enjoy that space. Action is always a lot of fun, but it depends on where you are in life. After an action film, you might want to relax with a comedy, and vice versa. It’s also influenced by directors, makers, and what inspires you at that point in your life, making the experience more enjoyable or interesting.

Arjun: How do you approach characters who have beliefs or behaviours drastically different from your own?

Exhibit: Well, it’s a character, so you have to agree to disagree. You have to let Arjun sit behind and be an observer. You cannot always bring your morals and scruples unless you relate to a character. For example, when you portray characters like Ki and Ka or Two-States, they are relatable, like you could meet people like Krish and Kabir. Then you might question what you would do if you were in their place. However, you don’t always need to align with them. As I said, you’re an actor, and that’s the whole fun. You get to be something you’re not, living vicariously through these roles. You have to set aside your moral compass because characters have their own actions and deeds. My first film, Ishaqzaade, taught me that. In my sequence with Parineeti, where I mistreat her completely, deciding to marry her and then making her realise on the first night of marriage that I just used her to humiliate her – it’s not something I correlate with at all.
I would never, even in my wildest dreams, imagine anybody doing that to anyone. It’s absolutely wrong, but that is the requirement of my character, Parma. His immaturity, arrogance, greed for proving a point, one-upmanship, and political power play blinded him to right or wrong. He saw an opportunity to completely destroy his opposition at that point in time. That’s not how I am; I don’t conduct myself in that way. I realised at a very early age when I started that you have to separate, segregate, and change your opinion when it comes to a character because Arjun might feel a certain way, but Parma doesn’t, and Parma and Arjun don’t come from the same thought processes.

Exhibit: You’ve undoubtedly had some incredible fan encounters. Can you share one of your most memorable or heartwarming fan experiences?

Arjun: Fan encounters are the most memorable or heartwarming experiences. There are so many; I mean, with fan clubs now, thanks to Instagram, they connect with you, touch base with you, and always engage with you. It’s heartwarming to know that people take time from their lives to follow everything you do. My ArjunZaades, as they are called, it’s always nice to meet all of them. It would be tough to pinpoint just one if I had to choose. For me, meeting Harshita, my first fan officially will always be emotionally etched in my memory. She followed me before my film was released and coined the term ArjunZaades. Sometimes, it’s just the simplest things. You could be sitting on a flight, and someone meets you, saying, “We saw Two States, and it’s exactly our life story.” Or you meet someone, and they say, “You did Ki and Ka, and now my wife always reminds me that I’ve got to help with chores at home.” Recently, I met a young girl obsessed with “Ek Villain Returns.” She doesn’t eat her food until she watches the Shamat song. Encounters like these touch you regularly. When we move out of our house and interact with fans, whether it’s fan clubs or just normal people who’ve consumed a film, like Sandeep Aur Pinky Faraar, meeting writers and directors who speak about their connection with your work, it’s tough to single out one specific thing. There are so many beautiful encounters I’ve had.

Exhibit: With the rise of virtual reality (VR) and augmented reality (AR) technologies, there have been exciting opportunities for immersive storytelling and interactive entertainment. What are your thoughts on it’s impact on movie-making?

Arjun: Yes, of course, the digital space has created VR and AR, which will obviously lead to the rise of so many things, taking speed literally. It’s going to be fast, and people will be hungry to be entertained constantly because these augmented reality machines and virtual reality machines are going to become a daily part of life. You have to hold their engagement through the medium of cinema. But I always feel emotional storytelling, like connecting with somebody emotionally, no matter how boring it might sound. If there is a human story to tell, no matter how much technology exists, if you cannot connect with the heart, it’s going to be pointless. Growing with time is important, but you can’t leave the heart behind, and no film is going to work without the heart being in the right place. It’s definitely going to impact moviemaking in terms of making things complex and smoother at the same time, in terms of learning new technologies and using them to our advantage. But I just hope it doesn’t take away the storytelling.

Exhibit: Movies have the power to impact society and initiate change. Is there any particular social issue you feel passionately about and would like to address through your work in the future?

Arjun: Definitely, one of the main things I feel compelled to discuss is educational reforms. I would love to speak about how we can simplify the struggles students go through to access the best education possible. Our country has a bright future, incredible talent, and fantastic potential. However, I don’t think there have been enough films made about how we can encourage people to think differently. “12th Fail” was something very close to what I’m talking about, and I believe we need more films like that to inspire parents to be kinder to their kids and encourage them to pursue what they love. Take “3 Idiots,” for example; it resonated with me about finding a middle ground. So, it’s not necessarily a social reform or change, but it’s definitely a pressure in our lives that I would like to address when it comes to society. Another thing that I would like to talk about, apart from education, is corruption. I would love to do a film dealing with corruption because it’s an issue that constantly needs attention, considering the world is a tougher place to live in, and money makes the world go round. How do you stay righteous, and how do you resist going down the wrong path? It’s crucial to always connect with our audiences about the right versus the wrong, and corruption is something that always needs to be discussed in terms of reform.

Exhibit: How did gaming happen to you, how much of a gamer are you?

Arjun: My gaming journey began with Nintendo and Super Nintendo during my early childhood. I became captivated by collecting cartridges and playing games. The Game Boy, a portable device, further fueled my obsession. Super Mario, Street Fighter, and Mortal Kombat were always my favourites. Golden Eye on Nintendo 64, featuring James Bond, became a craze and a cult game. I also discovered a PC game that I’m addicted to called Football Manager. It’s not about playing football but rather managing a team. The Last of Us is another game that holds a special place in my heart. Recently, I’ve consciously reduced my gaming time due to its addictive nature—I used to play all night without realising it. Nevertheless, my love for football persists, making anything affiliated with it, be it PC’s Football Manager or PlayStation’s FIFA, a constant presence on my gaming list.

Quick Bytes:

What’s your go-to gadget for staying connected on the go?
Ans: I can’t survive without the phone and the AirPods, maybe the iPad mini now that I got obsessed with because the sizes were so small you can walk around with it.

What’s one thing your fans would be surprised to know about you?
Ans: I am an obsessive shopper. Whether it’s Tech or clothes, I’m obsessed with shopping. Also, I have a fear of ceiling fans. I think people who know me know that I don’t have any ceiling fans at home for that reason.

If your life was a Bollywood movie, what genre would it be, and what would the title be?
Ans: I would say a dramatic comedy, like a dramedy, like a slice-of-life kind of film and the title would be “Ajib Dastan Hai Yeh”.

What is the latest book/podcast that has influenced you?
Ans: I am obsessed with listening to Chelsea’s podcasts, and I have also been watching a show called “The Movies That Made Us”, in which people who made movies come and speak about the movies that inspired them to do movies.

What is your favourite workout playlist song?
Ans: Anything that comes with the name Daljit Dosanjh, he’s everybody’s favourite.

What are the latest tech buys that you have done?
Ans: I just changed the surround sound system in my house.

What’s the next car that your garage is waiting for?
Ans: No, no more cars. I would like to, but I don’t need more cars, so I’m very happy with what I have right now.

The Next Big Thing Siddhant Chaturvedi

Siddhant Chaturvedi – a Bollywood luminary and the heartthrob of the Gen Z generation, is back again with his magical razr sharp charm. The “Kho Gaye Hum Kahan” star has a vibrant on-screen charisma as magnetic as his off-screen charm. From stealing hearts with his breakthrough performance in “Gully Boy” to leaving an indelible mark on the industry, Siddhant embodies youthful exuberance and uncontrolled passion. Let’s get into the enigmatic world of this rising star, where each frame tells a story, and every expression paints a canvas of Bollywood brilliance.

I love technology, and I spend at least an hour a day fooling around with it. Then music is a very integral part of my living.

ex: Siddhant, from Inside Edge, Gully Boy to Gehraiyaan and now ‘Kho Gaye Hum Kahan,’ you’ve worked in diverse genres. What excites you the most about exploring different roles and genres in your career?
Siddhant: The thing that excites me the most is the uncertainty and the challenges that the roles I’m playing offer. It helps me in exploring more and more about people, different characters, and about different walks of life. So I’m very curious and peculiar about choosing a character because it’s really boring for me if it’s closer to my personality. So yeah, that is the thing that I really keep in mind. And, for the first few films, I didn’t have a choice as I was a newcomer, and it was hard to get in. So whatever good things, at least what I felt was right at that time, I chose. For example, I auditioned for Gully Boy, and I got the role. Then, Bunty and Babli 2 and Gehraiyaan happened because those were the best choices, of that time. So, whatever limited choices I had, I went for them because they excited me a lot at that time and allowed me to explore something new.

ex: We know you’re a tech fanatic. What role does technology play in your daily life, and are there any specific gadgets or apps that you prefer to flip your day-to-day hustle?
Siddhant: I love technology, and I spend at least an hour a day fooling around with it. Then music is a very integral part of my living. I can’t sleep without music, so I have to have my speakers, earphones and AirPods everywhere. I use music as a gadget to also get into the feel of a scene or a character. I’m a gaming freak and use my PlayStation a lot. I make sure that I play every game that is coming out, but when I’m shooting, I try to avoid it as much as possible because it’s distracting.

ex: Your versatility as an actor shines through diverse roles. How do you approach character development, and what aspects of your personal experiences do you bring into your performances?
Siddhant: Well, versatility is something which I focus on because I feel actors should be like water and should be moulded in anything physically, emotionally, and vocally. I don’t like to be defined as an actor who does just the same kind of films because I also have different aspects of me which I really worked on when I quit CA and was working on myself, so I picked up martial arts, dancing, writing, singing and a lot of other things. The character development depends on the script as well as the director, and I rely on my director for that because they have a bigger vision than I have. Watching films of a similar kind helps me in the character development process. Also, since we started playing games with in-depth storytelling, I have become a great observer, and it has helped me in character development.

ex: The title of your upcoming film, ‘Kho Gaye Hum Kahan,’ suggests a sense of exploration and discovery. How does the film resonate with your own journey in the film industry, and what do you hope the audience takes away from this modern-age ‘Dil Chahta Hai’ adventure?
Siddhant: I think I would say that I found myself rather than being lost in the industry because I found my passion and the more I work, I realise that I am in love with what I do. And also, I think I have just found myself here, and, there’s no other place I would want to be. I think I was lost a little bit after my CA exams when I really didn’t know what to do, but I’ve found myself recently. So I’m trying to just be here and take it all in. And about the aspects people can take away from this modern-age ‘Dil Chahta Hai’? I think let’s not put pressure on this film. Dil Chahta Hai is a legendary film and we can never match up to that ever. However, I would say there’s a common factor as both the films are about friendship. So I think one thing that you’ll take away from this film is friendship and how friendships have evolved in the new digital age.

ex: Working with Ananya Panday and now Adarsh Gaurav in ‘Kho Gaye Hum Kahan’, how do these collaborations contribute to your growth as an actor, and what unique qualities does each co-star bring to the set?
Siddhant: I’m only as good as my co-star. Adarsh is very focused on his craft. He’s very, disciplined, punctual and particular about things. He is passionate about films as well as music and loves wandering in nature. I think that’s something that I would take away from Adarsh. And, about Aranya, I think she constantly wants to grow and make herself better. She is a director’s actor and gives her 100 per cent to whatever character she is playing. You can mould her the way you would, and when you guys will watch the film, you’ll see she has done a great job. So these are the things I would like to learn from Adarsh and Ananya.

ex: Your journey so far has been impressive. How do you keep challenging yourself with each project, and what goals do you set for yourself as an actor in the new year 2024 or in the evolving landscape of Bollywood?
Siddhant: Well, it’s always evolving. The goal is to keep doing good work, keep playing different characters, and also try to retain myself in the process, without getting it to my head. And my next film is an action film, so it’s every boy’s dream to be shooting and kicking butts on screen. So, yeah, that’s something that I’m really excited about. The goal is to just be there on the box office charts. That’s my aim right now, but that doesn’t mean I’ll restrict myself to that. If something is fitted for a digital platform, I would love to do it.

ex: What’s your favourite workout routine or exercise, and do you have a guilty pleasure snack that you treat yourself to afterwards?
Siddhant: The best workout for me is playing sports, be it cricket, football or whatever. I just want to be outdoors, running, jumping, climbing; that’s what I love, and it gets difficult in the city to find places to do that, but I make sure that I take some time out.
Other than that, I like animal flow as a workout because it feels like a character, be it a crab walk, monkey walk, or a frog walk. So I do like getting into stuff like that as it helps me mentally to kind of ease down and get relaxed. Also, I do these kinds of workouts usually while listening to tribal music. About my guilty pleasure snack, it would be a packet of crispy biscuits, not too sweet, and I dip it in Nutella while I’m watching a film. I can not watch a film without food. So, I like to have banana chips, sukha bhel, peanut butter and biscuits, bread butter with sugar and jalebi with vanilla ice cream while watching a movie.

QUICK BYTES

ex: Your Instagram game is strong. If you had to describe your social media presence in three emojis, which ones would they be, and why?
Siddhant: The namaste emoji is one of my favourites, then a heart emoji is something that I only send to people who are close to me and, for some reason, an alien emoji.

ex: Your style game is always on point. Can you share a fashion tip or go-to accessory that adds the extra ‘oomph’ to your look?
Siddhant: I would say that I really like comfortable clothes, on the little baggier side. I like chains; that’s something that I add to my look. I’m not a collector, but I really like good watches. I have a couple of them, and I keep repeating them. I’m not a big fan of rings. I don’t know if ever noticed that or not, but I like wearing quirky socks as well.

ex: We’ve seen your poetic side on social media. If your life had a title poem, what would it be?
Siddhant: It would be “The man who could do everything”. Also, if I had to make up one and if I could use a poem title that is already there, then it would be “After Apple Picking”. It is a poem that I’m inspired by. Even a poem called “If” by Rudyard Kipling is a very good title because that’s what my life is. Whenever I feel low, I like to go back to this poem because it is a very strong and inspiring poem.

ex: Amidst your busy schedule, how do you unwind? Any quirky hobbies or guilty pleasures you indulge in to relax?
Siddhant: It’s not a quirk, but guitar because I love music. I play the guitar, and I write poetry, so I like turning my poetry into songs with my guitar, which I never release as it is just for me.

ex: What’s the most interesting or unexpected message you’ve received from a fan online?
Siddhant: A female fan of mine used to keep sending me voice notes about her life for a span of six months as if I was her diary. I never read it, but I used to hear it. It was very weird and strange because she was almost having a conversation as if I was responding to everything. And she used to update me about everything in her life. So I blocked her, so she got another profile and continued sending videos, messages, and voice notes to me as if I was her boyfriend.

ex: If you could create an AI version of yourself, what tasks would you delegate to ‘SiddhantBot’ to make your life easier?
Siddhant: I like to be present for everything. I think I’d be jealous if that bot got to live my life, even for a bit. I would want my bot to take the CA final exams and complete it because I can’t do it anymore, and it kind of is a thing that is in my head where I would want to complete it as I don’t like leaving things unfinished. I think the bot can do that better because it’s an AI, and it can remember things faster.

Stranger Things – Why Gen Z is obsessed with 80s Aesthetics?

The 80s were days when “hanging out” meant riding bikes with friends until the streetlights came on. Remember those? No? Well, that’s okay because neither do I, as we weren’t born back then. Yet, somehow, the Gen Z crew find themselves in the throes of an obsession with the ’80s – an era they never truly experienced but can’t help but adore. So, it’s time to uncover why Gen Z is falling head over Reebok heels for the 80s like we just found an old mixtape in the attic and can’t stop grooving to it.

The Rebellion Against the Digital Age

Alright, let’s get one thing straight: Gen Z might be the generation that practically invented the term “digital native,” but they’re also a bit rebellious. They’ve grown up with the internet at their fingertips, but as they navigate the complex labyrinth of social media, algorithms, and memes, they can’t help but feel a bit overwhelmed. The ’80s represent an era that predates the digital age. It’s a simpler time when people weren’t glued to screens, and a “like” was something you did in person. The allure of the ’80s lies in this escapism – it’s Gen Z’s way of rebelling against the omnipresent digital embrace, even if it means wearing oversized clothes.

Iconic Pop Culture

“Stranger Things,” anyone? Gen Z might not have been around for the original release of “Back to the Future” or “The Goonies,” but they binge-watched these ’80s classics in record time and fell in love with the charm, the adventure, and the irresistible nostalgia they bring. They can’t help but root for Marty McFly as he tries to get back to the future, and they’ve all dreamed of embarking on a treasure hunt like the kids from “The Goonies.” The ’80s represented a golden era of blockbuster movies, and they’ve continued to shape the way we consume entertainment today.

Fashion Resurrection

When you raid your parents’ closets and discover that box of ’80s fashion treasures, you’ve just hit the motherlode. Oversized blazers and acid-washed denim from the ’80s brought Gen Z some of the most audacious and flamboyant fashion trends in history. And what do they do with this treasure trove? They wear it like a badge of honour, mixing and matching those vintage pieces with modern style. Who needs fast fashion when you can score authentic retro finds from thrift shops? The ’80s have taught Gen Z that being bold and expressing ourselves through fashion is as timeless as Levi’s pants.

Rock Music

Gen Z’s all about that ’80s sound. No, I’m not talking about cassette tapes and Walkman rewind buttons, but the electrifying, nostalgia-inducing sounds of rock music. Artists like The Smiths and Guns N’ Roses have taken the essence of ’80s synth music and given it a fresh, modern spin. It’s like the ’80s sound has been remixed for the future, creating a musical fusion that resonates with Gen Z on a deep level. The pulsating rhythms and ethereal rock transport the new generation to a neon-lit dreamscape, a place where their playlist is filled with nostalgia for an era they never truly knew.

The Rise of Social Media

Gen Z’s love for ’80s aesthetics doesn’t stay offline. It’s all over social media platforms, where they’re grooving to ’80s hits and showing off their rad retro outfits. Instagram is a hotspot for nostalgia as it allows Gen Z to play with filters that give photos a vintage, grainy, and slightly overexposed look. The internet has become their time machine, allowing them to curate their online personas with a heavy dose of ’80s flair. So, while Gen Z might not have lived through the ’80s, they’re using social media to bring the era back to life, one post at a time.

A Dash of Irony

Now, here’s the thing: Gen Z is totally aware that they didn’t experience the ’80s firsthand. They know that some aspects of the ’80s were, well, let’s say, “unique.” The hairstyles, the fashion, and the lingo could be, to put it politely, a bit over the top. But that’s precisely what makes it so appealing to them. Gen Z embraces the ’80s with a dash of irony and humour. They’re not pretending to live through it; they’re simply having a blast celebrating the quirks and charms of an era that’s both fascinating and slightly eccentric.

Gen Z is finding solace in the past. The ’80s provide a perfect blend of nostalgia, authenticity, and a break from the digital frenzy of the present. The new generation is dancing to the rhythm of a neon-lit, rock-driven era they never truly knew, proving that even in a rapidly changing world, some things never go out of style. So, grab your leg warmers and crank up the Duran Duran – the ’80s are back, and they’re here to stay, even if we never left the ’90s behind.

The Heart And Drive Of P. V. Sindhu

Step onto the court of dreams with the rhythmic beats of a shuttlecock dancing through the air as we venture on a journey with the trailblazing force of Indian Badminton, the dazzling PV Sindhu. In the court where sweat mingles with passion, and every smash is a testament to grit, Sindhu’s story unfolds a symphony of skill, determination, and the soulful pursuit of victory. Join us as we dive into the heartbeat of a badminton maestro, where each stroke is a brushstroke on the canvas of her illustrious career.

ex : How does it feel to be an inspiration for so many aspiring badminton players around the world?
PV Sindhu : It feels good because many people take me as an inspiration and look up to me. When I was young, I used to look up to many people and wanted to be there someday. And today, when I’m there, and people look up to me, it feels terrific to know once upon a time, I was also one of them.

ex : Badminton requires quick reflexes and decision making, so is it safe to conclude you are a fast decisionmaker in everyday life?
PV : On court, yes, because we have to make decisions very quickly as we don’t have much time to think about it. We’ve to change in a second, no matter what happens, because you keep playing rallies, but in between the rallies, you have time to think, and we change the game accordingly. When I’m offcourt, I definitely take some time.

ex : You have a lot of silent power when you play, just like the XC60, you manage to stay calm and collected in high pressure situations. How do you do that?
PV : I go into the match thinking that I need to give my best because that’s what I’ve trained for. And I won’t deny that there won’t be pressure. Yes, there will be pressure, but we’ll have to stop thinking about others or what others are thinking. You have to go into the court thinking that you have to play your game and give you 100%. You have to focus on one point at a time and not think about the match because anything can happen at any moment. If you’re leading, you can’t think that the match is in your favour, or if you’re failing, you can’t think the match is done. So, every point is important, and you have to be focused and play your game.

ex : It’s too early to ask, but post-badminton, do you have any plans in mind?
PV : I feel there are many more years to go, and after that, I have a job as a Deputy Collector in the Andhra Pradesh Government. I’m also constructing a sports school cum academy in Vizag on the land the state government gifted me when I won an Olympic medal.

ex : Badminton has seen technological advancements like shuttlecock sensors. How do you think technology has impacted the sport?
PV : I think it’s good to have something innovative and new. Recently, while I was playing, there was a robot who was doing the shuttle control. Also, during a recent tournament, robots were helping us with carrying our bags as well as the shuttle cocks. So when we want to take a new shuttle cock, we can just take it from the robot, and then it replaces with a new one.

ex : One thing that you would like to change about professional badminton?
PV : I would like to improve a few things, like helping prospective talents to have good coaches, and it should start from the grassroots levels. I know there is support and talent, but we must go to the places, cities, as well as rural areas. And once it starts from the grassroots levels, there will be a lot of people coming forward.

ex : Can you tell us about your favourite badminton memory or match that has left a lasting impact on your career?
PV : Yes, winning a medal at the Rio Olympics 2016 is one of my favourite badminton memories, and there are some sad ones too, when I was injured in 2015 and was in a state of mind where I was unsure of my comeback.

ex : The XC60 has 6 intelligent airbags and several ADAS features for a safe and secure driving experience. Given the intensity of your career, what are some measures you actively take to prevent injury and ensure your body’s safety?
PV : Injuries are part of a sportsperson’s life, and I think to avoid them at some level, you have to strengthen your body, your legs, your arms, and everything. Also, every time you’re dealing with injuries, you must heel completely before you go back to the game.

ex : What advice would you give to young athletes who aspire to reach the same heights in their respective sports?
PV : Whichever sport it is, I want them to enjoy playing and enjoy what they do. It shouldn’t be like a burden, and they shouldn’t regret it later thinking, “Oh, why didn’t I do that? Or, Why didn’t I do this?” Whatever it is, you have to give your best and enjoy playing sport. And they need to understand that it’s not just a few months of hard work. It takes lots and lots of years of hard work to come to a level.

ex : The automotive industry is shifting towards electric vehicles. Have you considered going electric for your personal transportation needs?
PV : Currently, I don’t have an electric car, and as I’m busy with training and get tired often, my dad drops me to the court and picks me up when I’m done. But in future, I would definitely consider buying an electric car as it is good for the environment.

It feels good because many people take me as an inspiration and look up to me. When I was young, I used to look up to many people and wanted to be there someday.

QUICK BYTES

ex : If you could compete against any historical badminton player, living or not, who would it be?
PV Sindhu : I would love to play with Lin Dan (Chinese former badminton player). I’ve played with him, but I would love to play with him again. And if I’ll have to change something, it would be the 2016 and 2020 Olympics, when I played with Carolina and got silver.

ex : In a parallel universe where you’re not a badminton superstar, what do you think you’d be doing as a career?
PV : When I was young, I thought of becoming a doctor, but now I would say Badminton is much better.

ex : If a movie is being made, whom would you like to see portraying you on-screen, except Deepika Padukone?
PV : Honestly, I don’t have a particular name apart from Deepika Padukone, but I would love to see someone who knows how to play badminton and understand sports. I said Deepika because she’s tall-lean, has an athletic body and was a badminton player earlier. At the same time, Prakash sir is my mentor now and being his daughter, she knows what it takes to be a badminton player.

ex : What is your favourite tournament location?
PV : St. Jakobshalle in Basel, Switzerland, where I won The World Championship in 2019.

ex : Describe Volvo XC60 in three words.
PV : Comfortable, beautiful, and very spacious.



OnePlus Pad Go: GO and GET it!

I’ve been observing OnePlus’s moves since they first surfaced in 2013. They have a proven track record of releasing great products at a great price right from the start. 10 years later and things haven’t changed much, except for a few competitors sprouting up. The OnePlus Pad Go is a new budget tablet which is very reminiscent of its elder sibling, The OnePlus Pad. With differences in aspects like the processor, camera, battery and charging, let’s find out if it’s worth the 19,999 price tag that’s almost half when compared to its predecessor. 

Display: 

The first display aspect that caught my eye was the crisp 2.4K resolution IPS screen which combined with the sharp and vibrant calibration provides a very immersive content viewing and gaming experience. I highly trust that this helps the OnePlus Pad Go shine in its segment. The only minor inconvenience that came to my geeky attention was the refresh rate being at 90Hz instead of 120Hz but to people who don’t bother much for refresh rates, this shouldn’t be of much concern.

Design:

Whether it’s the metallic finish, the tactile buttons or even the overall sturdiness of this device, I like it. The glossy strip of plastic near the camera module adds a level of freshness to the age-old tablet design i.e the industry standard. Audio enthusiasts will also appreciate its quad speakers that provide ample bass, well balanced mids and clear treble. Movies, music and frequent video calls are handled really well by the OnePlus Pad Go.

However, nothing comes perfect in our imperfect world and what that means here is no 3.5mm headphone jack. For a device that positions itself as a media machine, this is a small disappointment. The seamless bluetooth 5.2 connectivity does try to make up for it but wired users will have to resort to a dongle. 

While we are on the topic of missing basic features, there’s no fingerprint scanner which means you’ll have to rely on the face unlock. Come on OnePlus, it’s 2023, everybody prefers biometric authentication over gimmicky facial recognition. 

Camera:

The camera performs decently in fair to good lighting conditions. The 8MP resolution both in the front and back is sufficient. You won’t find yourself complaining during zoom calls or the occasional tablet photography session. I was a little surprised to see the omission of a flash in the rear camera module, but I guess they have to cut costs somewhere. 

Performance:

It performs best when presented with everyday tasks but falls short when pushed to its limit in heavy games and other processor intensive tasks. The Helio G99 is definitely capable of handling all games but not so much if you like playing them on the highest settings for long periods of time. That said, navigating through multiple apps or browsing the web is as seemless as it gets. 

Battery and Charging:

With a 33W adaptor and an 8,000 mAh Li-Poly battery, the Pad Go shines in this department. A solid 2+ day life is easily expected and a respectable 1.5 day life if you decide to really push it. 

Software:

What I really enjoyed in the software department is the ease with which I was able to navigate, multitask and get things done in general. OnePlus seems to have customized Oxygen OS and made it more user friendly on a larger screen. I hope they add the option for using a split keyboard soon though, this addition will make it a complete experience. 

Verdict: 

The OnePlus Pad Go excels in several key areas, including its high-resolution display, versatile audio capabilities, tactile buttons, multitasking optimization, and premium build quality, making it a compelling choice in the slow Android tablet market. It’s a great choice for a younger family member or an avid OTT enthusiast all while proving worthy for individuals who love multitasking. 

Rating: ★★★★

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