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Harley-Davidson and Jason Momoa: A Collaboration to Celebrate the Power of Riding during Social Distancing!

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Harley-Davidson - Exhibit Tech Magazine

Jason Momoa! 

Does this name remind you of Game of thrones or Aquaman?

It is truly difficult to choose one, right?

I have got some very exciting news for you.

Harley-Davidson has announced a new element in the company’s “United We Will Ride” campaign that celebrates its mission in collaboration with actor and Harley-Davidson enthusiast Jason Momoa.

“Motorcycles have brought me places that have changed my life and around people that have molded who I am.” 

Jason Momoa 

“With my latest production for Harley-Davidson, I’m seeking to broadcast the beauty of riding and the spirit of the motorcycling community during this unprecedented time to encourage riders and aspiring riders to ride. Let’s Ride!”

Momoa has produced and directed a new video series that follows six Harley-Davidson riders as they navigate the dark days of the pandemic using the power of riding to connect with their friends, societies, and themselves. The lead video will be followed by six additional features showing how different riders experience freedom for the soul on their Harley-Davidson motorcycles.

“More than building machines, Harley-Davidson stands for the timeless pursuit of adventure.” 

Jochen Zeitz, Chairman, President and CEO, Harley-Davidson

“That is our mission. And with this brand campaign, Harley-Davidson and Jason Momoa are showcasing how this pursuit is strengthened through tough times. H-D Riders and their experiences serve as inspiration for the power of two wheels from vintage custom motorcycles to the electric Harley-Davidson LiveWire motorcycle.”

Here is your YouTube Link:  “United We Will Ride” 

Harley-Davidson has also announced the Let’s Ride Challenge introduced as part of the United We Will Ride campaign. The grand reward will be a custom Harley-Davidson Low Rider S, and the participants will also be eligible to win other rewards.

The United We Will Ride campaign emphasizes on riding and observing health recommendations, rather than group gathering. In fact, Harley-Davidson stayed away from the 80th Sturgis Motorcycle Rally, in the face of ongoing pandemic concerns. It is expected that more than 2,50,000 enthusiasts will attend the 10-day festival ignoring social distancing norms and disregarding health concerns.

 

Yashvi Poonia
She grew up playing all the car games, and now nothing excites her more than taking a new car for a spin. From travel experiences through long drives to detailed analysis of the best of the wheels in the market, she has no stopping when it comes to the love of cars. She balances the role of a marketeer and writes about things she is passionate about - lifestyle, watches, and well, cars, of course!

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