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Natasha Mudhar Talks About How Tech Could Fuel A Green Economy

Natasha Mudhar

Natasha Mudhar is the Global Chief Executive of Sterling Global, the multi-disciplinary, international business consultancy with a robust communications backbone, established in 1995. Natasha also runs The World We Want, a global impact enterprise of which she spoke extensively to Smriti Raizada and in the process, left us with a thought to ponder over.

Ex: Could you tell me in layman language, how technology is going to help us change the dreaded future that the world is heading towards?
NM: Technology is an incredible knowledge tool which has the power to bring people together from all sectors of the world like never before. I call it the ‘global village’, which aligns us all on the information highway with communication despite the distance between us geographically. We are living in an era in which technology is at its most advanced, and today it opens up new possibilities for vital conversations around the world.

Digital technology has the power to accelerate positive social change by helping people, organisations and communities.

Ex: A worldwide goal of attaining a Green Economy is in talks. With striking differences that India’s economy portrays – how do you think that can be achieved in India?
NM: As the second most populous country, the world cannot achieve its targets if India doesn’t achieve theirs and this accounts for all global issues. An important factor which can help India achieve a Green Economy is the 600 million young people who live there. With the under-25’s more conscious about the world in which we live in, more technologically-savvy and educated, they are no doubt the future for India and the emphasis is on them to innovate and drive forward this new agenda.

Ex: If you could change one thing at the snap of your fingers, what would it be?
NM: To have all 17 SDGs achieved. Although the world can never be perfect, millions of lives will be changed for the better and will help set the world up into an exciting new era in which issues such as sexism and no access to basic sanitation are a thing of the past.

Ex: Describe ‘the world you want’?
NM: I want a world that is dedicated to thriving on both purpose and profitability, in which there is constant multi-sector collaboration on critical impact projects with the purpose of creating and establishing social impact. With governments, organisations and other key institutions all accountable, we will have a greater push to eradicate the most critical issues threatening the future of our planet. 

Ex: What drove you to start the enterprise – The World We Want?
NM: Ever since Sterling Global was started more than two decades ago, we have prided ourselves on always bringing brands closer to their purpose. Whether it is organizations or individuals that thrive on both purpose and profitability, we have found this to be a truly unique venture. This is where the inspiration and ‘light bulb’ moment for launching WWW – The World We Want came from.

On a personal note, I have long been an advocate for instigating social change across the world and, addressing issues such as poverty, all forms of inequalities, environmental degradation and peace and justice and felt that WWW would provide the perfect platform to address these ongoing social issues. 

Ex: How would you describe India’s position amongst its contemporaries when it comes to achieving SDGs with the use of technical advancement?
NM: The country has been making great technological strides in recent years and its is in a fantastic position to overtake many other countries and has become one of the most attractive countries for investment. In fact, India has already built and developed the world’s first national digital infrastructure, which has arguably overtaken many other leading nations such as the UK and US.

Much of this can be due to the 2009 Aadhaar project which helped put forward a technological solution which has paved the way for innovations in banking, mobile infrastructure and other technological developments. Therefore, if it keeps encouraging technology to be used as a tool for change, then there is no doubt that it will remain one of the highest in the world.

Ex: What role does the media play in fueling young leaders?
NM: With greater connectivity and exposure, the world is being made more aware of the most challenging issues. This helps to shape perception and inspire action. The youth are particularly connected with the media, and social media, so this is certainly a good vehicle to get them involved in the discussion.

The participation of the youth in turning advocacy into action and driving developments in sectors such as education, gender equality, climate and economy has never been more requisite

Ex: What would Natasha Mudhar’s calling in a parallel universe be?
Moon walking.

  • If you could invent an app, it would be:
    Extend the hours in a day.
  • A favourite book:
    The Innovator’s Dilemma: The Revolutionary Book That Will Change The Way You Do Business by Clayton M Christensen
  • A gadget you’re currently hooked on to:
    Bose wireless noise cancelling headphones. Sometimes you need to tune out to the world.
  • A superpower you wish you had for a day:
    Rewind and Fast Forward 🙂
  • A show/movie/documentary you recently watched:
    Amazon Prime Video – The Family Man.
  • What are you looking forward to in 2020:
    Launching Goals United, a unique concept spotlighting SDG 10 Reduced Inequalities to utilize the power of sports to unite an entire global population regardless of their gender, religion, race, age, economic background or physical mobility for the love of the game.
  • How would you describe yourself in a hashtag:


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