Italian exotic carmaker Lamborghini has made us drop our jaws yet again. Relentlessly in a bid to set a new benchmark in performance luxury, a special edition of the new Aventador SVJ Xago has been launched on Monday by Automobili Lamborghini. Only ten units of the car will be produced and is designed for consumers who select their Aventador SVJ Xago virtually.
Inspired by the hexagonal cloud formations of the North Pole on the planet Saturn and the power of the hexagon in nature, the Xago celebrates the iconic ‘hexagonite’ theme in Lamborghini’s architecture.
The exterior of the Lamborghini Aventador SVJ Xago model features a custom-designed hexagonal silver fading effect, with a distinctive Ad Personam contrasting color livery on each car and a glossy black Nireo Ad Personam rims.
The interior features an exclusive seat pattern with a hexagonite theme and a special contrast shade matching the exterior. Each of the 10 Aventador SVJ Xago models will be identified by a numbered plate.
Automobili Lamborghini has created a new Ad Personam virtual studio that provides consultation sessions to customers around the world who want to personalize their new Lamborghini without heading to the Ad Personam specialist department in Sant’Agata Bolognese, Italy.
From July 2020 onwards, customers can pre-book an initial appointment of around two hours via their store, either through meeting their sales specialist in the showroom or from another venue, for their dedicated session with Lamborghini ‘s specialists, surrounded by detailed Ad Personam choices on display. A video call would be facilitated with the relevant model in the Ad Personam Studio, as well as live design proposals and configuration recommendations from the Ad Personam team, utilizing smartphones for walkarounds and showing close-up images. The virtual meeting would be backed up with complete proposals sent to the customer, including renderings and even material samples.
“Lamborghini is always thinking dynamically about the best solutions to challenges, and our new virtual Ad Personam studio consultations have been carefully devised to support clients who, in times where we are all cautious about international travel, still want the special, one-to-one experience of creating an entirely personalized car,” said Giovanni Perosino, Chief Commercial Officer of Automobili Lamborghini.
For more information, visit lamborghini.com