Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.
Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).
Ex: A technology you wished you’d invented?
Madan: Something that will convert my videos into multiple languages of choice.
Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!
Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.
Ex: What does success mean to you?
Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!