Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Malini: Over the last decade, I have seen it change and evolve so much. People have gone from bloggers influencers to content creators and there are so many different kinds of creators now. It’s quite fantastic to see the range and I’m very happy to have carved a path into this as an actual viable career.
Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Malini: I think the main thing about social media platforms that every influencer should know is that authenticity is absolutely crucial.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Malini: Growing up I always thought I’d be a criminal lawyer because my sister’s a lawyer too!
Ex: A technology you wished you’d invented?
Malini: Pretty much everything but it would be really cool to have invented the internet.
Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Malini: I was once at this bar called Rasta and a girl came up to me who I’ve never met before and said thank you for Malini’s Girl Tribe because it really helped her get out of was depression after 3 weeks!
Ex: What does success mean to you?
Malini: To me success is happiness there’s no amount of money or fame that can get you happiness so if you’re truly happy then I think that means you are successful in every way.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Malini: I think influencer marketing is a new reality and I think it’s really resonating with people. I don’t see it going away anytime soon but I do see it evolving.
Ex: What was the thought process behind this journey?
Malini: You know the great thing is that I had no idea and people always ask me how did I build this brand or this career. I actually tried a lot of different things; being a dancer, being an RJ working at MTV and Channel V, and digital content which actually now looking back were all the tools that I needed to be able to start my own entrepreneurial journey. I love this Japanese concept of ‘ikigai’ which means your true passion lies at the center of 4 things: what you love to do, what you’re good at doing, what you can get paid to do and what the world needs.