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My Yellow Plate | Top 100 | Influncex’20

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My Yellow Plate ( Food Influencer) - Exhibit Magazine India

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Himanshu: I started back in 2015 when it was less crowded, more meaningful and more engaging. Over the last five years, I have seen more creators joining the space, getting more crowded and becoming less engaging for the audience.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Himanshu: I don’t know such platforms which only an influencer would know as social media isn’t just for influencers but for masses to interact with friends, family, neighbours, community and influencers.

Ex:  If you were stranded on an island, what are the 3 gadgets you’d take along?

Himanshu: Mobile first, headphones second and a JIO sim

Ex: A technology you wished you’d invented?

Himanshu: To smell and taste the recipes online and rate them!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Himanshu: At my first meetup years ago, there was this one guy who turned up and he was so happy about it and motivated me to continue.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Himanshu: I take it as two sides of a coin and understand that I am not RAJMA CHAWAL and that everyone will like me! 😛

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Himanshu: Certainly it has increased and it does get worse with popularity but again that’s part of every influencer’s journey/career. You need to take it lightly and don’t judge yourself on the basis of someone else’s opinion. No one is PERFECT like Rajma Chawal.

Ex: What does success mean to you?

Himanshu: Living on my own terms and doing what I planned to do and love to do. Money, fame, name and rest everything else is a bonus.

Ex:  Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Himanshu: Any dish from Gordon Ramsay’s Menu is what I am looking forward to.

Ex:  What do you do to make your content unique from others?

Himanshu: The Yellow Plate is the USP and makes it stand apart from others.

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