Apple recently introduced its latest lineup of iPhones consisting of the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and the iPhone 14 Pro Max. As a result, the prices of the previous iPhone lineup have taken a nosedive. Each year, a marginal number of potential buyers wait out for the launch of the latest iPhone to buy the previous generation iPhones at a reduced price. Well, the time is now for people looking to buy the iPhone 12 and iPhone 13 in 2022!
iPhone 13 price
The standard variant of the iPhone 13 was launched at Rs79,900 on Apple’s online store in India. As of now, the device has received a price cut of 10,000 bringing the iPhone 13 price to 69,900. Users can also avail of further discounts using Apple’s trade-in option at its official website. While some users prefer to buy their Apple devices from the official Apple website, others do not mind using E-Commerce platforms as they offer better deals. When it comes to Flipkart and Amazon, both platforms have announced an upcoming sale that will further reduce the iPhone 13 price. The updated iPhone 13 and 13 mini pricing is as follows:
iPhone 13 mini 128GB – Rs 64,900
iPhone 13 mini 256GB – Rs 74,900
iPhone 13 mini 512GB – Rs 94,900
iPhone 13 128GB – Rs 69,900
iPhone 13 256GB – Rs 79,900
iPhone 13 512GB – Rs 99,900
With the launch of the latest iPhone 14, the price of the iPhone 12 has also witnessed a marginal cut. The device was originally launched at the price of Rs 79,900, which is currently the price of the iPhone 14. The nearly two-year-old device now starts at 59,900 marking a 20K price drop from its original cost. Whereas, the 256GB variant of the iPhone 12 is now available at Rs 74,900.
One of the top smartphone manufacturers in the world, Apple, has been hooked due to a supply chain crisis and forced to halt the production of its iPhone lineup. According to a Nikkei report, who always digs deeper into the index calculation, Foxconn, Pegatron, and other Apple suppliers halted the production for the first time in more than 10 years, and that too ahead of the Christmas festive season.
Fortunately, the production ramped down only for a few days, mostly due to supply chain constraints and, of course, due to China’s ongoing power restriction. The company was planning to add additional work hours to meet global demand for the holiday shopping season, but workers are getting time off instead of overtime. The unwanted happenings made Apple miss their latest iPhone 13 lineup targets.
The Nikkei report further mentioned that Apple halted iPhone and iPad production for several days in September and October, which shocked the world. The Cupertino-California headquartered company’s initial goal was to manufacture 95 million iPhone 13 models in 2021, but due to the shortage of components and chips, the company made changes in its plans and decided to go with at least 83-85 million units.
Apple CEO Tim Cook recently said the supply chain issues are expected to continue till December, which would cost the company more than $7 billion of loss. At the same time, the company is pressuring its suppliers to reaccelerate their production development of the iPhone for December and January. Along with China’s ongoing power restriction, Malaysian and Vietnamese lockdown measures are also the leading components to halt the production.
Almost 70% of smartphone owners in the world can not live a single day without their smartphones, and more than 50% of smartphone owners believe that their phone is the most valuable asset they own. Being born in a tech-driven world, we naturally get attracted to every other newly launched smartphone, especially iPhones. Nowadays, many major smartphone brands offer remarkable trade-in promotions for users looking to upgrade their phones, and Apple is one such company.
Apple first launched its trade-in program in 2013 and encouraged a vast number of people to obtain the program and do their part for the planet and become beneficiaries by trading their old iPhones or smartphones after they are done with it. The company offers a substantial amount of credit to the consumers when they trade in their old phones, but why does the company offer such a deal? Why is that promotion so valuable to the company? What does the company do with old devices?
Apple Trade-In
Apple plays a mind game with its customers, and being faithful customers, we easily fall for the trap. The company knows human psychology, and they offer programs/promotions basis on it. After using the iPhone for about 2 or 3 years, they know that people start looking for another device and either hand over the old one to someone in the family and friends looking for a phone or sell their old iPhone as a second-hand unit to the local smartphone dealer. Unfortunately, all of the above acts hammer down the company, resulting in reduced sales of new iPhones.
Apple introduced a trade-in program when the company’s first quarterly profit decreased in 2013 after a long time, but the Cupertino, California, headquartered firm, started focusing more on it through advertising after the launch of the iPhone X. The idea was simple, the iPhone X was the costliest iPhone when it was launched for the first time and purchasing it was quite a hefty investment. A large number of customers wanted to buy it but couldn’t afford the price, and that’s when Apple aided consumers with a trade-in promotion and offered them a credit value for their old iPhones.
How does it work?
iPhone’s durability leads customers to buy older versions without any second thought, and since Apple launched its trade-in program, customers are on cloud-9, but if you look at the big picture, it’s supremely profitable for the company. Whenever customers opt for a trade-in program, they move from an older iPhone to a newer iPhone, automatically keeping users locked into Apple’s ecosystem, which best benefits the company. Secondly, by refurbishing the older iPhone and reselling it for a more affordable price in the market, Apple makes double profits from a single handset, boosting their overall revenue.
The company has built a specialised robot called Daisy that is capable of recovering any recyclable materials in a phone, which helps the company recover money from damaged devices. The robot is programmed to recycle a minimum of 200 phones per hour, recovering high-priced materials that could otherwise end up in a junkyard. The trade-in promotion arrives with a win-win situation for everyone, including the environment, as it helps the company reuse working elements from older phones instead of transferring them to the landfill.
A step-by-step guide to trade in your old iPhone or smartphone with Apple:
Answer a few questions about your current smartphone, such as questions related to the brand, model and condition.
After you finish the array of questions, the company will give you an estimated trade-in value and apply it as instant credit towards your purchase.
Add the instant credits to your new purchase and place the order for a new iPhone. You’ll get a confirmed delivery date of your new iPhone along with a trade-in exchange.
By the time the courier guy arrives at your doorstep, you should be ready with your old iPhone so they can run a diagnostic test and verify that your smartphone works.
The courier guy will check your old phone’s physical condition of the touchscreen, enclosure or back glass, camera lenses, front and back camera functionality, battery wear and tear, storage capacity, performance speed, Wi-Fi, mobile functionality and will ask you to turn off Find My iPhone and initiate a factory reset.
That’s it! Clear all these necessary steps, and you’ll have a new iPhone with the advantages of the trade-in value.
With this, Apple plans to retrieve materials from the old devices to make new devices. The action will subtract the need to extract new metals and components from the earth, helping the environment stay intact. According to Apple’s most recent environmental report, the average Apple device generates 252 pounds of CO2, accounting for about 77 per cent of the company’s total greenhouse gas emissions. The renovation method is preferable to save the environmental issues, and Apple might allow third-party companies to repair iPhones in the future.
Apple recently launched the iPhone 13 lineup, along with several other products, including iPad, iPad Mini and Apple Watch Series 7, in the ‘California Streaming’ virtual launch event. While some people were budgeting out to buy the newly launched Apple products, a group of college-going young intellectual minds started wondering if the “i” prefix has graced Apple’s renowned trademark, then why the Apple Watch isn’t branded as the iWatch?
iMac, iPod, iPhone, and iPad, all of these famous Apple products are named according to a similar pattern except Apple Watch, and every time Apple launches a new model of the Apple Watch Series, the same question arises why it is called as Apple Watch instead of iWatch? Well, by now, a number of Apple enthusiastic people have known about the reason behind it and for the rest, here comes the answer but first, let’s take a quick look at iHistory.
A Little iHistory
When Apple acquired NeXT in 1997, Steve Jobs returned to Apple, taking over the helm of Apple as CEO of the company he co-founded in 1976 with Steve Wozniak and Ronald Wayne. The company was struggling when he returned and was on the verge of breaking, and then magic happened when Apple released the iMac in 1998. Soon, it became a popular product, and Apple came back on track.
The name iMac was referred to by Ken Segall, a man who worked for Apple’s advertising agency, and after tasting a massive success with iMac, Apple continued using the lowercase “i” prefix for various products including, the first iBook, which was released in 1999, for iPad since 2001, for web-based Apple services- iReview, iTool, iTunes, and for iPhone since 2007.
The launch of the iPhone in 2007 turned out to be revolutionary for the company as it cemented its place in the world of technology, and then Apple started developing its first-ever smartwatch with a would-be plan to name it an iWatch. Apple wasn’t aware of the already ongoing courtroom drama around the name iWatch, and all of it came to Apple as an unexpected and unwanted surprise.
High Voltage iDrama
It all started in June 2007, when a New York-based M.Z. Berger & Co. filed to trademark the iWatch name, which was dragged down by Swiss watchmaker Swatch. The Swiss company created a valid point leading to trademark litigation that the iWatch name would create confusion with Swatch buyers. While in European Union countries, a Dublin-based firm named Probendi has held the rights to the iWatch name since 2008. Their website claims that it is the only entity allowed to use the term iWatch in the European Union and warns to take strict legal action against any company that uses the iWatch name in the EU region.
Later on, in 2012, Fresno-California-based OMG Electronics, which was intended to create a smartwatch, applied for a trademark for the iWatch name before Apple. The application proposal was displeased when Swiss watchmaker Swatch challenged OMG Electronics over the company’s trademark application. At the same time, OMG Electronics sought to raise $100,000 to produce a smartwatch on the crowdfunding site Indiegogo, but unfortunately, it only managed to raise $1434.
Leaving the US struggle behind, Apple applied for a trademark for iWatch in the UK, but again Swiss watchmaker Swatch demonstrated that it had an earlier trademark for iSwatch, which sound almost similar to iWatch and would cause confusion. Apple failed to convince the Intellectual Property Office of the UK and the result was declared in favour of Swatch in Oct. 2014. Further, Apple appealed the decision to the High Court, and this time the result was stated in favour of Apple.
After struggling over the iWatch trademark in the United States and European Union countries, Apple went further to try their fate in China, but to Apple’s lousy luck, the company got to know that in China, nine different companies have held the iWatch trademark. Overall, Apple managed to obtain the iWatch trademark in a number of countries, including Mexico, Japan, Taiwan, and Russia.
However, when Apple unveiled the first-ever smartwatch in 2015, it was branded as Apple Watch because the company failed to secure the iWatch trademark in large segments of the world. Whenever asked in the media about whether it made a bid to buy the iWatch trademark from the current holders as it did with the iPhone and iPad, the company never implemented a straight answer.
Apple and September have been paired together for a long time, and why Apple always prefers September to launch its major products is no longer a topic of discussion. Just like every year, Apple endured its tradition and launched a number of gadgets in a jam-packed ‘California Streaming’ virtual launch event, including iPad, iPad Mini, Apple Watch Series 7, and one of the most-awaited smartphone series, iPhone 13.
The new iPhone 13 lineup was the lead performer of the event, and it successfully seized all the attention like its predecessors. As expected, following last year’s tradition, Apple launched four new iPhone 13 models- iPhone 13, iPhone 13 Mini, iPhone 13 Pro, and iPhone 13 Pro Max with the exact screen sizes and very identical designs honed with smaller notches to the iPhone 12 lineup.
Chipset, Connectivity & Availability:
The entire iPhone 13 lineup is powered by the cutting-edge A15 Bionic chipset, the fastest processor in smartphones, almost 50% faster than top competitors. The iPhone 13 and the iPhone 13 Mini get the 6-core CPU and 4-core GPU options, while the iPhone 13 Pro and iPhone 13 Pro Max features the 6-core CPU and 5-core integrated GPU.
The iPhone 13 lineup gets the new 16-core Neural Engine as standard, which helps them perform better and offer innovative camera features like Smart HDR 4 and Cinematic mode. The iPhone 13 lineup supports dual SIM via the physical SIM + eSIM route, but they all also have dual eSIM functionality for the first time, along with 5G connectivity options.
The iPhone 13 lineup will be available for pre-order on the Apple India Online Store from 5:30 pm on September 17, and the sale for the same will go Live on September 24. Also, if you haven’t noticed, for the first time, Apple is making its newly launched phones available for sale in India, at the same time as other markets, including the US.
Display, Design & Colour Options:
The iPhone 13 and iPhone 13 Mini sports a 6.1-inch and a 5.4-inch display, respectively, while iPhone 13 Pro and iPhone 13 Pro Max boast a 6.1-inch and 6.7-inch Super Retina XDR display, respectively, along with ProMotion. Sadly, only the Pro models get the new adjustable refresh rates that can scale from 10Hz to 120Hz, but the iPhone 13 and iPhone 13 Mini are still stuck at an old 60Hz refresh rate.
The iPhone 13 lineup gets a flat-edged design, the same as the iPhone 12 but with a 20% smaller notch than the iPhone 12. The iPhone 13 and iPhone 13 mini get flat-edge aluminium frames with Ceramic Shield material on the front, while the Pro models feature surgical grade stainless steel with a custom finish resistant to abrasion and corrosion. The camera placement is also changed diagonally instead of straight, as seen on the iPhone 12.
Apart from these changes, the rest of the phone is very similar to its predecessor. The iPhone 13 and iPhone 13 Mini are available in Starlight, Midnight, BluePink and Product Red, while the Pro models are available in Silver, Graphite, Gold, and Sierra blue.
Camera Upgrades:
Apple brings breakthrough camera innovations with an improved 12-MP primary camera, a night mode, a better ultrawide lens and a sensor for the iPhone 13 lineup. In particular, the iPhone 13 and iPhone 13 Mini gets a 12MP wide lens with an f/1.6 aperture that can offer 47% more light-gathering than the iPhone 12 and a 12MP ultra-wide lens with an f/2.4 aperture along with sensor-shift optical image stabilization, Smart HDR 4 and Cinematic video mode with Dolby Vision support to make your videos appear like films.
As for the Pro models, they feature an ultra-wide, wide, and telephoto lens along with other camera features such as new apertures for telephoto, 6x optical zoom range instead of 5x, digital zoom up to 15x instead of 12x, Photographic Styles along with Smart HDR 4 and Cinematic video mode. Along with all of these features, the iPhone 13 lineup also supports 4K video recording up to 60fps on all cameras.
Battery Backup:
Apple is infamous for its quick battery drains, but this time, the company has worked hard on this section and provided longer-lasting batteries to all four iPhone 13 models compared to its counterpart iPhone 12 lineup. The iPhone 13 gets about 2.5 hours more battery life than iPhone 12, while iPhone 13 Mini gets 1.5 hours more battery life than its predecessor. The same happens with the Pro models- the iPhone 13 Pro gets 1.5 hours, and iPhone 13 Pro Max gets 2.5 hours more battery than its counterparts.
Price:
The iPhone 13 lineup has borrowed almost every feature from the last year launched iPhone 12 series, and that’s why it’s tough to find a difference between iPhone 12 and iPhone 13. It is the same phone with minor design changes, a better processor, a cinematic video recording mode, overhauled cameras and narrower notches, improved battery life and of course, a new name.
The base model of the iPhone 13 Mini with 128GB storage is priced at 69,900, while the prices start from Rs 79,900 for iPhone 13. While the Pro models, iPhone 13 Pro and iPhone 13 Pro Max, are priced at Rs 1,19,900 and Rs 1,29,900, respectively. The storage capacities for the iPhone 13 Pro and iPhone 13 Pro Max are available in various options- 128GB, 256GB, 512GB, and 1TB.
The iPhone 13 is expected to launch in the second half of 2021, and we can’t wait anymore. Like always, there are a number of rumours about what Apple has in store for us, which gives us an overall rough idea about what to expect from the upcoming iPhone 13.
Apple’s chief Tim Cook revealed that the iPhone 12 was the most sold and popular smartphone in the series so far, which unquestionably raises expectations for the iPhone 13. Last year’s iPhone 12 family brought 5G connectivity, a refreshed design and a new powerful chipset. We’ve heard from the rumours that iPhone 13 will feature a trimmed down notch design and an in-display fingerprint sensor as the company focuses on refining the design and improving the internals. Apart from these, Apple is supposed to bring more powerful cameras that capture sharper photos and a bigger battery.
There are possible chances that Apple could name the 2021 iPhone lineup either the iPhone 12s or iPhone 13, but till all these things befall to us officially, let’s call it iPhone 13 and here’s everything we’ve heard from all different types of sources about the forthcoming iPhone 13.
Design, Touch ID & Ports:
After a substantial number of changes to design and features in the iPhone 12, the iPhone 13 will likely remain nearly the same, but we can expect changes like a shrunken notch and Touch ID-based in-display fingerprint scanner in Apple’s next flagship phone. According to the Japanese site Mac Otakara, Apple will continue offering four iPhones in 2021 with the same size structure as the iPhone 12 family, but the thickness and weight could increase a little due to larger batteries.
We could see significant changes in the camera lens position, like lenses arranged diagonally instead of a vertical design, but the device will continue to offer the same Wide and Ultra-Wide lenses along with powerful updates. Leaked dimensions have also shown that iPhone 13’s rear camera system will be considerably larger.
The iPhone 13 models could feature a different matte finish on the outside and come in a matte black colour and stainless steel coating that reduces fingerprints marks.
Apple is working on a Touch ID-based in-display fingerprint scanner, which would be made available in addition to Face ID, a convenient option for iPhone users who struggle to unlock their iPhones with facial recognition while wearing masks. Also, there were reports that Apple would introduce a portless iPhone in 2021 with no external ports or buttons, but it looks like that’s not going to happen very soon, as future iPhones are expected to continue the conventional lightning ports.
Display:
Multiple rumours suggested that the iPhone 13 lineup could feature a 120 HZ display, but only on two of the four iPhone 13 models. The two models with 120 Hz are expected to be the Pro models, which are the ones that are claimed to adopt ProMotion technology.
The rumours also said that Samsung and LG would be the suppliers of LTPO OLED displays that will permit Apple to implement the 120Hz refresh rate in the 2021 iPhone models. Another major rumour in the pipeline is that the iPhone 13 screen might feature an Always-On display that will show a clock and battery charge level on a lock screen.
Chipset & Storage:
We can expect an A15 chip in the upcoming iPhone lineup, a successor to the very powerful A14 Bionic in the iPhone 12. The A15 chip will boost the overall performance and efficiency of the phone. On the storage front, we can expect the iPhone 13 to range from 64GB and 512GB, though some rumours suggested that Apple might skip the 64GB storage option in the iPhone 13 lineup and upgrade the maximum storage from 512 GB to 1 TB. Furthermore, the iPhone 13 is tipped to come with Wi-Fi 6E, an upgrade on the Wi-Fi 6 standard that will support even faster wireless speeds.
Price:
Current leaks do not provide any information about the iPhone 13 pricing, but it may come at a starting price of around Rs. 80,000, a slight increase compared to its predecessor. The second half of 2021 is yet to come, so expect many more leaks about the new iPhone until its launch.
