Motorola Archives - Exhibit Tech

Marketing Minds – Shivam Ranjan, Head of Marketing at Motorola (Asia Pacific)

Exhibit: Motorola has a rich history in the mobile industry. How do you position Motorola’s products in the market, especially considering the competition from other tech giants?

Shivam Ranjan: Motorola is an iconic brand known for its meaningful consumer innovations. We aim to be among India’s top 3 smartphone brands, offering a diverse portfolio of premium and more accessible products. We aim to leverage the premiumisation trend in the Indian market to drive hypergrowth for our premium smartphone portfolio led by Edge and Razr franchises. We are not only leaders in form factors such as foldable but are also differentiating our premium portfolio through premium colours, materials, and design options that are emerging through our global partnership with Pantone – a global leader in colours and fashion trends. We will continue to democratize technology with a focus on meaningful innovation across price points. We lead not only in terms of the feature-to-price ratio, where we bring premium features at affordable prices but also in terms of time to market. 5G is a crucial segment for us as the penetration of 5G devices is growing rapidly in the Indian market. By having top-of-the-line 5G products across price points, we are ensuring that we are bringing the best of 5G in terms of connectivity as well as hardware and software features to deliver the most advanced 5G experience to more consumers in India than ever. We are committed to the “Make in India” initiative by manufacturing almost all our smartphones locally. Further, we are customizing our products to what the consumer in India wants, with unique local SKUs. This pulse check of the audience and catering to them has enabled us to capture the mind share of Indian consumers.

Exhibit: How does Motorola balance innovation with maintaining a consistent image and legacy in the eyes of consumers?

Shivam Ranjan: Motorola’s legacy is known for its meaningful innovation. With over 90 years of experience developing mobile communications products, we’ve become a trusted brand in the industry. We were the first to launch the clamshell-style foldable form factor with the Motorola Razr in 2019. We are the first to introduce new trends and technology to the market. Last year, we launched the Motorola Razr40 Ultra with a minimalist design, featuring the largest external display and being the thinnest when folded. We showcased the rollable and bendable concept phones at MWC 2023 and 2024, respectively, showing our commitment to disruptive innovation.

Exhibit: How does Motorola gather and leverage consumer insights to inform marketing strategies? Can you share an example of a successful campaign driven by consumer feedback?

Shivam Ranjan: We have a consumer health track that we conduct every year. At the same time, we engage in qualitative and quantitative research for campaigns as needed for meaningful insights to develop our communication plan for maximum resonance. These insights allow us to design specific products for Indian consumers. One such example is the Moto G54 – widely recognised as the best 5G phone in its segment, which comes with a different design and a longer battery life compared to the variant launched in different parts of the world.

Exhibit: With technology becoming an integral part of consumers’ lifestyles, how does Motorola ensure that its products are not just functional but also seamlessly integrated into users’ daily lives?

Shivam Ranjan: Our software experiences are an essential lever that enables meaningful experiences for consumers. With features such as ThinkShield for mobile, Moto Secure, Ready For, and Family spaces, we offer business-grade security, multi-device connectivity, and home experiences that enable experiences that create value for consumers and differentiation beyond hardware. These features seamlessly blend within the users’ daily lives with their ease of use and intuitive functionality, ensuring that consumers can enjoy a seamless integration into their lifestyle. Moreover, we prioritise interoperability and connectivity, enabling our products to seamlessly interact with other devices and services that consumers rely on daily. For example, our multi-device connectivity enables a seamless connection between the smartphone, TV, or PC.

Exhibit: Can you share a marketing campaign that successfully positioned Motorola products as lifestyle accessories rather than just tech gadgets?

Shivam Ranjan: We at Motorola understand that smartphones nowadays are not just about practicality but also a style statement. Recently, we have consciously curated campaigns and identified meaningful collaborations that align with our vision and resonate with the brand. We brought to life our vision of meaningful innovation beyond hardware by partnering with celebrated Indian designers Shantanu & Nikhil to launch the Motorola Peach Muse collection, which is inspired by Motorola Edge40 Neo in Pantone® Color of the Year 2024- Peach Fuzz. The exclusive collection acts as an innovative fusion between fashion and technology, capturing the essence of a smartphone’s design story. We also collaborated with India’s leading influencers to further promote the campaign, which garnered an impressive 2M likes and sparked 4.4K comments from engaged viewers. Recently, we onboarded Kriti Sanon as a brand ambassador and launched two TVC campaigns featuring her. Through these two TVC campaigns, we successfully captured the essence of style, versatility, speed, and seamless user experience for the Razr40 series.

Exhibit: With growing concerns about data privacy, how does Motorola address these issues in its marketing practices, ensuring consumers feel secure about using Motorola products?

Shivam Ranjan: We are able to do this through our software experiences. ThinkShield for mobile and Moto Secure are unique to Motorola. ThinkShield provides business-grade security to consumers across most of our smartphone range. Moto Secure is a one-stop shop for security needs. It has multiple features, some of which include: Security Checkup – Actively scans the firmware on your device looking for threats and vulnerabilities, and then provides recommendations to make sure you stay protected. Phishing detection – The Moto Secure app can identify and warn about potential threats associated with a suspicious link or website—even before you open the page. We regularly communicate about this innovative software feature to our consumers to increase awareness and ensure better experiences.

moto g24 power (Review) – Budget Breakthrough

The POWER series of Motorola has made a triumphant comeback in India with the launch of moto g24 power. The successor to the moto g23 promises a slew of enhancements, boasting a 90Hz screen, and the colossal 6000mAh battery that has become synonymous with the Power series. After a three-year hiatus since the g10 power launch in 2021, anticipation is high – could this be the reigning champion among 4G smartphones below the 10k price spectrum?

Display & Design

The moto g24 power captivates from the get-go with its expansive 6.56-inch HD+ 90Hz LCD screen, delivering a pixel-rich resolution of 1600 × 720 pixels and a 20:9 aspect ratio. The display’s vibrancy and brightness, reaching up to 537 nits peak brightness, offer an immersive visual experience. The phone features a punch-hole screen housing a 16-megapixel camera and a top earpiece that doubles as a secondary speaker.

Despite missing HDR support, the phone compensates with a variety of colour adjustment options. The moto g24 power’s matte finish and IP52 dust and water resistance ratings add a touch of sophistication to its slim 8.99mm frame. The clever integration of a fingerprint scanner into the power button, along with strategic button placements and thoughtful design elements, contribute to an overall user-friendly and stylish package.

Camera

The camera of the moto g24 power includes Night Vision, Portrait, Panorama, Scan, Slow Motion, and Timelapse. Daylight shots exhibit commendable dynamic range, utilising Quad Pixel technology to deliver crisp 12.5MP output. While lacking an ultra-wide lens, the 2MP macro camera provides serviceable close-ups. Portrait mode showcases impressive edge detection, and the 16MP main camera captures striking images. Video recording at 1080p/30fps with EIS ensures smooth footage, complemented by the Slow Motion option and the ability to shoot 720p videos with the 2MP camera.

Performance

Under the hood, the moto g24 power is fueled by the robust MediaTek Helio G85 Octa-Core SoC, a powerhouse crafted on the 12nm architecture. Featuring Dual 2GHz Cortex-A75 + Hexa 2GHz 6x Cortex-A55 CPUs, this chip seamlessly manages day-to-day tasks, from social media perusal to document handling and smooth YouTube video playback. While multitasking with numerous background apps might encounter a slight hiccup, the Helio G85 excels in casual gaming.

Battery Life

The moto g24 power boasts a colossal 6000mAh battery – a standout feature in its price bracket. Even under the duress of dual 4G connectivity and multimedia indulgence, the phone guarantees a full day’s endurance, extending beyond two days with moderate use. The 33W fast charging capability proves its mettle, reviving the device from 0 to 100% in a brisk 1 hour and 40 minutes, with an impressive 0 to 50% charge achieved in just 45 minutes using the bundled 33W fast charger.

Verdict

Priced at Rs. 8,999*, the moto g24 power is a budget gem that checks nearly every essential box. Boasting a spacious HD+ 90Hz display, a capable processor, impressive daylight camera performance, stereo speakers, and enduring battery life, it delivers a compelling package. The processor might not break speed records, and the weight leans towards the heftier side, but these nuances are overshadowed by its overall commendable and manageable features. In the budget segment, the moto g24 power emerges as a solid contender, offering a satisfying blend of performance and affordability.

Pros

Android 14 out of the box
Good build quality
Stereo speakers, Dolby Atmos

Cons

Helio G85 SoC

Rating

⭐⭐⭐⭐

Motorola launched the Moto G24 Power with a grandeur 6000 mAh battery

Motorola’s latest sensation, the Moto G24, now introduces its powerhouse sibling – the Moto G24 Power, amplifying your mobile experience with a grander battery, accelerated charging, and an elevated selfie game.

The Moto G24 astounds with a robust 5,000 mAh battery, 15W charging prowess, and an 8MP front camera. Elevating the game, the Moto G24 Power takes centre stage with a colossal 6,000 mAh battery, turbocharged by 30W charging, and flaunts an impressive 16MP front shooter.

Distinguishing features persist across both models, showcasing the Moto G24 Power’s prowess with the Helio G85 SoC, a dazzling 6.56″ 90Hz HD+ LCD, and a dual rear camera setup – a commanding 50MP primary lens accompanied by a 2MP macro lens.

Running on the Android 14 platform, the Moto G24 Power pledges a seamless experience, with Motorola committing to one OS upgrade and a commendable three years of security updates. Notable features include a side-mounted fingerprint scanner, a cherished 3.5mm headphone jack, USB-C connectivity, stereo speakers, and Dolby Atmos support.

Boasting a water-repellent design, the Moto G24 Power offers a dedicated microSD card slot for storage expansion of up to 1TB, ensuring you never run out of space. Bundled with a 33W power adapter despite its 30W charging compatibility, this device is geared for a swift and efficient power-up.

Embracing style, the Moto G24 Power arrives in Glacier Blue and Ink Blue hues, providing two memory variants – 4GB/128GB and 8GB/128GB priced at ₹8,999 and ₹9,999, respectively. The Moto G24 Power hits the shelves in India on February 7, available through Motorola’s official Indian website, Flipkart, and leading retail outlets.

Folding Forward – Motorola launched the Motorola Razr 40 and Razr 40 Ultra

Motorola has unleashed its latest innovations in the form of two elegant flip-folding phones, namely the Motorola Razr 40 and its counterpart, the Motorola Razr 40 Ultra. These cutting-edge devices arrived nearly three years after Motorola’s initial Razr launch, which pioneered the era of flip-folding phones in the nation, boasting a unified display, albeit divided by a subtle crease.

However, the landscape has changed since the advent of the original Razr, with new players entering the segment. Samsung joined the fray by introducing their fourth-generation Galaxy Z Flip 4 last year, while earlier this year, Oppo tantalised consumers with the introduction of their Find N2 Flip in India.

On the surface, the Motorola Razr 40 and Razr 40 Ultra exhibit a remarkable resemblance, both showcasing an expansive 6.9-inch unfolded display. Nevertheless, a discernible distinction emerges in the realm of external displays. Furthermore, disparities in processor and camera specifications set the two devices apart.

India’s price tag for the Motorola Razr 40 is set at an attractive Rs 59,999, while the higher-end Motorola Razr 40 Ultra demands a higher investment of Rs 89,999 for the 256GB storage model. The Motorola Razr 40 tantalises users with a vibrant spectrum of colour options, including Sage Green, Summer Lilac, and Vanilla Cream. On the other hand, the Ultra model offers a choice between Viva Magenta and Infinite Black.

Motorola Razr 40

Kicking off with the more accessible option, the Motorola Razr 40 exudes a visual resemblance to Samsung’s Galaxy Z Flip 4, featuring a compact cover display. This OLED screen provides users with a modest 1.5-inch viewing area, boasting a 2:1 aspect ratio, sufficient for effortlessly monitoring apps and call notifications.

Upon unfolding the Razr 40, a splendid 6.9-inch viewing space exhibiting a 22:9 aspect ratio graciously presents itself. While the cover display offers a conventional 60Hz refresh rate, the main display boasts an impressive 144Hz refresh rate, elevating the visual experience to unparalleled heights.

Motorola Razr 40 is powered by Qualcomm’s Snapdragon 7 Gen 1 SoC, synergising with a substantial 4,200mAh battery. The battery accommodates 33W charging, facilitated by the included charger. The device encompasses 8GB of LPDDR4X RAM, complemented by USF 2.2 storage. A myriad of sensors, including a fingerprint reader, proximity sensor, ambient light sensor, ultrasonic sensor, accelerometer plus gyroscope, e-compass, and hall sensor, further enhance the device’s capabilities.

The dual-camera system on the Razr 40 encompasses a remarkable 64-megapixel OIS-enabled primary sensor and a 13-megapixel ultra-wide camera, boasting an expansive 120-degree field of view (FoV). For impeccable selfies, the main display elegantly accommodates a discreet cutout housing a 32-megapixel camera.

Motorola Razr 40 Ultra

The Motorola Razr 40 Ultra presents a striking transformation, particularly in terms of the cover display size. This external display offers a more expansive 3.6-inch viewing area, granting users the luxury of making calls and engaging with select applications. Motorola raises the bar by adorning the Ultra model’s display panel with cutting-edge advancements.

The 10-bit display ensures an unrivalled 144Hz refresh rate, HDR10+ support, and an astonishing peak brightness of 1100 nits. The main display, featuring a 10-bit LTPO panel, pushes boundaries further, delivering up to a staggering 165Hz refresh rate and a peak brightness of 1400 nits.

Despite their divergent specifications, both phones share a robust build quality, safeguarded by Corning Gorilla Glass Victus protection for their external displays. The choice of materials remains consistent, with vegan or metal variants available, depending on the chosen colour scheme. Moreover, both devices boast an IP52 rating, ensuring resistance against dust and water intrusion.

Fueling the extraordinary capabilities of the Motorola Razr 40 Ultra is Qualcomm’s Snapdragon 8+ Gen 1 SoC, complemented by 8GB of RAM and a generous 256GB of internal storage. The device’s battery, slightly smaller at 3800mAh, supports 30W wired and 5W wireless charging. Due to its reduced size, the Razr 40 Ultra may charge more swiftly than its counterpart when utilising the bundled charger.

While the primary camera on the Razr 40 Ultra may sport a lower 12-megapixel resolution than its sibling’s 64-megapixel counterpart, its wider aperture enables greater light intake, resulting in vivid colours and enhanced night photography capabilities. The primary camera seamlessly combines with a 13-megapixel ultra-wide camera that doubles as a macro snapper. Selfie enthusiasts will revel in the 32-megapixel front-facing camera. Additional features encompass dual speakers with Qualcomm Snapdragon Sound spatial audio support, 5G connectivity, NFC capabilities, Wi-Fi 6 compatibility, and Bluetooth 5.3 integration.

Motorola has indeed crafted an unparalleled duo with the Razr 40 and Razr 40 Ultra, exemplifying a fusion of sophistication and technological prowess. As the Indian market eagerly anticipates their arrival, consumers can undoubtedly look forward to experiencing an extraordinary and refined smartphone experience with Motorola’s latest offerings.

Motorola announces big discounts for Flipkart’s Big Billion Days sale

Flipkart’s Big Billion Days sale is right around the corner and big mobile brands are now revealing big discounts for their products. One of the leading mobile brands in India, Motorola is all set to give buyers massive discounts right from its budget to flagship devices. Read below to know Motorola’s big discounts for Flipkart’s Big Billion Days sale:

Moto e40

The Moto e40 is the company’s most affordable offering. Motorola ensures that the budget device comes with competitive specs making it a complete package. It is available in the Flipkart sale at an effective price of Rs 8,099 (with bank offers). The features a 90Hz 6.5-inch display, which in itself is a reason enough to buy the device at the price. Whereas, the 5000mAh battery and a competent UNISOC T700 processor make it a steal. You can buy the Motorola e40 HERE.

Moto g52

The Moto g52’s selling point for me is the beautiful pOLED screen. It comes with a 6.6-inch Full HD+ pOLED display which produces crisp images for your binge-watching sessions. On top of that, the device comes with the Snapdragon 690 chipset which has proven its prowess in multiple midrange devices. It comes with a triple camera setup with a 50MP primary lens, coupled with 8MP+2MP lenses. The 5000mAh battery makes it an overall worthy choice for your next daily driver. The 4+64GB variant is available at Rs 12,599 during the sale, whereas the 6+128GB variant will be priced at Rs 13,499. Buy the Moto g52 HERE.

Moto g82 5G

The moto g82 5G is one of the most price effective 5G devices in the country. it comes with 13 5G bands powered by the Snapdragon 695 5G processor. This is the only device in the segment which comes with a 120Hz 10-bit Billion Color pOLEd display. The device will be available at an effective price of Rs 18,499. Click HERE to buy the Moto g82 5G.

Moto g62 5G

The Moto g62 comes with the highest 5G bands in this price segment. The device comes with 12 5G bands with support for all Indian 5G bands allowing it to have vast connectivity across the country. The 120Hz FHD+ display and the powerful Snapdragon 695 processor make it an overall performer. It will available in the Flipkart Big Billion Days sale at Rs 14,499. Click HERE to buy the Moto g62 5G.

Finally, the recently launched Motorola flagship devices, the Moto Edge 30 Ultra and Moto Edge 30 Fusion will also be available during the Flipkart Big Billion Days sale at discounted rates. Including bank offers, the Moto Edge 30 Fusion will be available at Rs 36,999, whereas, the moto Edge 30 Ultra will be available at Rs 51,999.

Moto Edge 30, World’s Thinnest 5G to Launch in India

You are probably reading this on a glass sandwich phone that may weigh around 200gms and with a back cover, something around 250gms. With that kind of weight, the phone’s thickness is approximately 8mm, and with the back cover, it goes up to 10 mm. Ever wondered how slim can a phone be? Will you believe it if we say that the phone is 6.79mm thin and weighs 155gm? Motorola is geared to launch the world’s thinnest 5G phone, Moto Edge 30. The new phone is sure to have some exciting specifications, making it an excellent choice in the mid-range segment.

Body and Display

Moto Edge 30 is expected to have a 6.5inch FHD+ pOLED 10-bit disolayel offering a 144Hz refresh rate. The selfie camera is placed right in the centre of the display. The 3.5mm earphone jack is missing to maintain the phone’s thinness. Moto Edge 30 is the thinnest phone from the brand, beating Razr, which is 7.1mm thin.

Processor

Another highlight of the phone is the Snapdragon 778+ chipset featured in the Moto Edge 30 with 6GB and 8GB RAM. The smartphone will run on Android 12-based MyUX skin out of the box with Dolby Atmos to enhance the sound experience. The internal storage space available is 128GB.

Camera

The camera setup is a triple rear camera module. Moto Edge 30 will have a primary camera of 50MP, an ultra-wide lens and macro lens of 50MP, and a depth sensor of 2MP. For the selfie camera, there is a 32MP lens.

Battery

The smartphone’s battery is notably small at 4020mAh and will support 33W TurboPower charging.

Price and Availability

Moto Edge 30 will launch on 12th May in the Indian markets. Though the price is not officially announced, it is expected to be priced at around Rs.25,000 – Rs.30,000. The phone will be available for sale via Flipkart, Reliance Digital, and leading retail outlets for the customers to buy. Supermoon Silver, Meteor Grey, and Aurora Green are the colour options available in Moto Edge 30.

Motorola is doing a great job by launching the world’s thinnest 5G phone with a 4020mAh battery. Though we do not have 5G network in the country, it will be interesting to see how the phone functions. Also, the Moto Edge 30 has India’s First Snapdragon 778G+ 5G processor.

Motorola Launches G22 in India

Motorola launches a budget-friendly smartphone Moto G22 in India. The newly launched smartphone is a perfect buy for the entry-level category. Here are all the details you need to know about Moto G22.

Body and Display:

Moto G22 comes in a 6.5-inch Max Vision display with support for a 90Hz refresh rate and a display of 20:9 aspect ratio, 90Hz refresh rate and a punch-hole digital camera cutout.

Processor:

The new smartphone consists of an octa-core MediaTek Helio G37 SoC, coupled with an IMG PowerVR GE8320 GPU and 4GB of RAM for 64GB storage. Moto G22 runs an ad-free, “near-stock” version of Android 12. The storage is expandable via a micro SD card.

Camera:

Moto G22 features a quad-camera setup at the rear, including a 50-megapixel primary digital camera followed by an 8-megapixel ultra-wide lens. The Moto G22 is the first smartphone to consist of an 8-megapixel ultra-wide lens in this price segment. There’s a 2- megapixel macro sensor and a 2- megapixel depth sensor. The rear camera setup can record full-HD videos at a 30fps frame rate paired with an LED flash. There is a 16-megapixel camera at the front for selfies.

Battery:

The budget smartphone packs a 5,000 mAh battery which supports 20W charging.

Price and Availability:

Moto G22 is priced at Rs 10,999 and will go on sale in India through Flipkart from April 13. Motorola has additionally introduced a launch offer for people who purchase the device on April 13 and 14. Under the inaugural proposal, the smartphone can be available for Rs 1000 less, making the price Rs 9,999.

The smartphone is offered in two colour variants, including Iceberg Blue and Cosmic Black. Motorola will soon introduce a third colour, which will be mint green.

Top 5 Black Friday Smartphone Deals on Flipkart

Black Friday has slowly become a global phenomenon, and the deals have already kicked off online markets across the globe, and we don’t want you to miss some of the top smartphone deals. So, if you’re looking to grab a smartphone with a huge discount or if you have missed the recent festival sale, then Flipkart is offering another opportunity to you in the name of the Black Friday sale. We have handpicked a list of the top 5 Black Friday smartphone deals on Flipkart, and we hope you’ll get what you missed at the previous sale.

Realme GT Master Edition (6GB)

Sale Price: ₹21,999*

The mid-range master Realme GT Master Edition is priced at ₹26,999, but the Black Friday deal allows you to purchase the phone from as low as ₹21,999*, and it appears like one of the best smartphone deals available on Flipkart today. The smartphone is one of the first phones in India that arrive with the new Snapdragon 778G processor. The smartphone offers a high-quality Super AMOLED display and a battery that charges up from zero to 100 per cent in about 35 minutes. The device packs in a 120Hz AMOLED display, 65W fast charging, 64MP triple camera setup, and is labelled one of the top-notch smartphones under ₹30,000.

Oppo Reno6 5G

Sale Price: ₹29,990

Oppo Reno6 5G is perhaps one of the most beautiful smartphones manufactured in recent years. The successor of the Reno 5 Pro is available priced initially at ₹35,990, but thanks to the Black Friday deals, you can get the smartphone for just ₹29,990. The smartphone carries almost all the features of its bigger sibling with some exceptions, such as it comes with flat edges and a matte-finished metal frame design. The iPhone 12 look-a-like smartphone sports a 6.43-inch full HD+ display, triple rear camera setup, 32MP selfie camera, and an octa-core MediaTek Dimensity 900 processor paired with 8GB of RAM.

iPhone 12 Mini

Sale Price: ₹46,990

Vivo recently launched the X70 Pro and X70 Pro+ smartphones in the market and expanded its premium smartphone range. The X70 Pro+ has already been competing with the likes of iPhone 13 Pro and Galaxy S21 Ultra in terms of camera features. While the X70 Pro isn’t just a half-baked refresh of its predecessor X60 Pro but an updated version of the X60 Pro+ with a better AMOLED display and an improved camera system. The smartphone boasts a 6.56-inch full HD display with a 120Hz refresh rate and is powered by MediaTek MT6893 Dimensity 1200 5G. The smartphone supports a 44W Flash Charge adapter which offers 60% of battery in just 30 minutes.

iPhone 12 Mini

Sale Price: ₹42,999*

Apple launched the iPhone 12 Mini in India last year. It is an affordable and compact yet powerful flagship phone the company has produced ever. If you’re one of those people who have been dreaming of a small phone but don’t want to compromise on quality, then iPhone 12 Mini is the best option out there for you. The phone offers a versatile camera, fabulous display, added benefits of 5G and MagSafe battery pack. Since its launch, it has been a favourite phone of many people as it sports almost all the features of the iPhone 12, and at the same time, it consumes a tiny space of your pocket.

Motorola Edge 20 Pro

Sale Price: ₹34,999

Motorola Edge 20 Pro is Motorola’s top-notch flagship model of 2021, which features a Qualcomm Snapdragon 870 chipset and 12GB of RAM.

The smartphone arrives with an impressive 144Hz display and clean near-stock Android. The Edge 20 Pro offers certain flagship features such as a periscope camera for greater camera zoom range, a bigger battery and an improved chipset. The sleek and slim Moto phone boasts a 6.7-inch AMOLED display with HDR10+ support with a camera hole at the top centre and thin bezels all around. The smartphone is powerful enough to run almost anything you throw at it on the performance front without any hiccups.

Motorola Launched ‘Moto Watch 100’ Officially with Brand New ‘Moto OS’

The rumoured Motorola Smartwatch, Moto Watch 100, gets official, and for a change, the company waives Wear OS and starts the software journey by launching the company’s first smartwatch that runs on a brand new in-house Moto OS. The surprising change in the operating system will help the smartwatch increase its battery life and deliver up to 14 days of battery life on a single charge, which is far ahead of what Wear OS can provide.

Features

The newly launched Moto OS is claimed to be focused on health as it features preloaded 26 sport modes, including SPO2 tracking, a heart rate monitor, accelerometer and gyroscope, which helps the watch provide fitness results with detailed stats and data. The Moto Watch 100 also track the results of activities and games like basketball, badminton, bike indoor, cricket, snowboard, tennis, and yoga, among others.

Specifications

The Moto Watch 100 features a 1.3-inch circular LCD display with a 360 x 360 pixels resolution and an always-on mode, which is a surprise package. The Moto Watch 100 is 5ATM water-resistant and supports Bluetooth 5.0. The watch comes with a 355mAh battery that takes about an hour to charge fully. It also supports features like GPS, BeiDou, and GLONASS for better navigation and connectivity.

The 45.8g smartwatch is packed in an aluminium casing and measures 42x46x11.9mm. The case of the Moto Watch 100 will be available in two colour variants, Glacier Silver and Phantom Black. Along with the stylish cases, the watch also offers replaceable 20mm straps with various colour options. The smartwatch is compatible with devices running on at least Android 5.0 or iOS 10.0.

Price & Availability

The Moto Watch 100 is listed on the Motorola US website with a price tag of $99.99 (approx. ₹7500) and is available for pre-orders in the US market only. The availability of the watch in other countries and regions, including India, is not yet confirmed, but we expect the company will soon launch the Moto Watch 100 in several other locations outside the US.