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Samsung recently launched its latest range of high-end televisions - the Neo QLED 8K, Neo QLED 4K, and OLED TVs - at the "Unbox & Discover" event at the Samsung Opera House in Bengaluru. During the event, we witnessed the unveiling of these three TVs. According to JB Park, President and CEO of Samsung Southwest Asia, the company is utilizing the power of Artificial Intelligence (AI) to enhance its product offerings and improve consumers' lifestyles. "Televisions have emerged as the centerpieces of modern living, seamlessly integrating technology and lifestyle. The rising demand for larger screen sizes in India reflects consumers' preference for premium TVs. We are launching AI TVs that have been designed to set a new standard in visual immersion and sound quality. With the launch of our new range of AI-powered 8K Neo QLEDs, 4K Neo QLEDs and OLED TVs, we are confident of extending our market leadership in India," said Mohandeep Singh, Senior Vice President, Visual Display Business, Samsung India. Neo QLED 8K with new NQ8 AI Gen3 Processor for Clarity, Sound and Smart Experiences Samsung’s flagship TV, the Neo QLED 8K, has the advanced NQ8 AI Gen3 processor, marking a significant leap in AI TV technology. The NQ8 AI Gen3 processor features a Neural Processing Unit (NPU) that delivers twice the speed of its predecessor, along with an eight-fold increase in neural networks from 64 to 512, ensuring an exceptional viewing experience with crisp details, regardless of the input source. Several AI features come together to redefine the big screen experience on the 2024 Neo QLED 8K, including AI Picture Technology, AI Upscaling Pro, AI Motion Enhancer Pro, Real Depth Enhancer Pro, and AI Sound Technology. These features help deliver precise audio with Active Voice Amplifier Pro, which detects background noises and adjusts volume automatically, and Object Tracking Sound Pro, which enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience. Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound. The Neo QLED 8K is available in two models, and in sizes of 65, 75, and 85 inches. Expansive Lineup for All Entertainment Needs: Neo QLED 4K, World’s First Glare-Free OLED The 2024 Neo QLED 4K lineup is powered by the NQ4 AI Gen2 Processor, which breathes life into almost any content, rendering it in stunning 4K resolution. Enhanced by Real Depth Enhancer Pro and Quantum Matrix Technology, the screen ensures impeccable contrast even in complex scenes. With the world’s first Pantone Validated display for colour accuracy and Dolby Atmos for an immersive audio experience, Neo QLED 4K sets the bar for the ultimate 4K UHD experience. The Neo QLED 4K is available in two models, QN85D and QN90D, in 55, 65, 75, 85 and 98 inches. Samsung is also introducing the world’s first glare-free OLED, eliminating unnecessary reflection while preserving deep blacks and clear images under any lighting condition. Powered by the same NQ4 AI Gen2 Processor as the Neo QLED 4K lineup, Samsung’s OLED TVs boast features like the Real Depth Enhancer and OLED HDR Pro, bringing picture quality to new heights. Additionally, with features such as Motion Xcelerator 144Hz ensuring smooth motion and quick response rates, Samsung OLED is the ultimate choice for gaming. Complemented by sleek designs, these OLED TVs elevate the viewing space. Samsung OLED TVs will be available in two models—S95D and S90D—in sizes of 55, 65, 77, and 83 inches. Samsung has also curated localized Smart Experiences for Indian consumers, which include a range of services like gaming, entertainment, education, and fitness. Cloud Gaming Service enables users to experience next-generation gaming with no console or downloads required, while Samsung Health provides personalized fitness experiences from the convenience of your home. For free, Samsung TV Plus offers consumers instant access to over 20 global and local content partners, including ZEE5, SonyLiv, Voot Select, and more. Samsung is committed to sustainability and has ensured that all its new models are eco-friendly. They have packaging made of eco-friendly materials and energy-saving features like Eco Motion Sensor and Solar Cell Remote. The new TVs are available for purchase across select Samsung retail stores, online platforms, and leading consumer electronics stores pan-India. With the launch of its AI TVs, Samsung is set to revolutionize the home entertainment industry and offer exceptional viewing experiences for its consumers. Price and Pre-Order Offer As part of the pre-order offer, customers who purchase the Neo QLED 8K, Neo QLED 4K, and glare-free OLED range will receive a free soundbar worth up to ₹79990, Freestyle worth ₹59990, or Music Frame worth ₹29990, depending on the model they buy. This offer is valid until April 30, 2024. Additionally, buyers can avail of up to 20% cashback, depending on the model they purchase. Samsung’s Neo QLED 8K range starts from ₹319990 Samsung’s Neo QLED 4K range starts from ₹139990 Samsung’s OLED range starts from ₹164990

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