Anupam Mittal | Top Leaders In Tech & Auto

Ex: What is one truth you believe in that most people disagree with you on?
Anupam: I believe there are a lot of truths out there waiting to be discovered. Even if most people deny this, there are indeed many things that we are yet to know and yet to figure out. The truths that we believe to be true, aren’t necessarily true. Historically speaking, we always have a perspective of many historical events. But as they say, history is a narrative of the victorious. So it is quite possible that the historical events we know today could simply be propaganda.

Ex: What is the one subject you think aspiring leaders should learn?
Anupam: The most important one is, you have to lead by example. Surprisingly, I have seen this more in India than abroad. A lot of times we start assuming that the rules that apply to us may not apply to others. I feel that is a big shortcoming. For
youngsters, it is important to understand that the rules that apply to others, apply to them as well. Secondly, leadership has to be about learning. It should not be about dictating. Leadership is about being humble and vulnerable and accepting that just because you are in a leadership position, you are not invulnerable.

Ex: One book you keep coming back to?
Anupam: There was a book that I read in 1995 called 2020 Vision by Stanley Davis and Bill Davidson. If you read through that book, it gives you a systematic approach to the way things happen in the contemporary world. Everything written in that book has unfolded verbatim. So I find that quite fascinating and I keep revisiting it frequently.

Ex: Leadership quotes that you live by?
Anupam: There are many quotes that I follow since all of them point out to a different aspect of life. While it is difficult to pinpoint a single one that I adore the most, there is one by Roosevelt that goes, “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of
deeds could have done them better.” I also draw a lot of lessons from the Gita.

Ex: What has been your biggest learning in the pandemic especially, with dependency on apps and the digital medium increasing drastically?
Anupam: The biggest thing that I am most amazed by, is our adaptability. The way we have adapted to the new way of life, new technologies and whatnot have really surprised me. To me, it is a deeper statement about the human spirit and our need to conquer everything that is thrown our way. So I think that is the biggest lesson for me in the pandemic.

Ex: Shaadi.com must have seen an influx of activity on the platform in the lockdown, what was the key trend that you noticed during this phase?
Anupam: Unfortunately, finding a life partner in India is seen as a very high-pressure situation. The way matchmaking or marriage works in India is completely different from how it works in the West. All our intent is to take away the pressure that is created by Indians during this phase. We saw a huge upsurge in engagements and marriages during this lockdown period. When people logged on to shaadi.com, they realised it is not just a matrimonial site, but a platform for planned marriages and lifetime commitments. So that worked significantly in our favour.

QUIBI | QUICK BITES, BAD STORY

From the day Quibi was launched, I had my eyes fixated on it. Firstly because it was Meg Whiteman who raised an eye popping USD 1 Billion, secondly it was trying to enter a space where the grand daddies like Apple, Google, Netflix, Amazon are heavily invested and willing to lose billions for their share of eyeballs. Literally this time. Back in India, I used to get these OTT platform startup pitches and my reply was simple: it is the airline business which will make you a millionaire from a billionaire. There is no way under the sun that any new OTT platform without any strategic bundle can be a profitable and sustainable business. Case in point, Netflix – Early mover advantage and the man Reed Hastings is simply outstanding. Let’s look at Amazon- Its prime membership and e-commerce play is big to keep churning content and throwing it for free. Imagine in future while you are watching an Amazon original and a pop up comes selling you any of its products. They are building their own advertising audience ready to be monetized in a few clicks Disney + Hotstar – For them the stakes are too high not to be in this space and even MX player for The Times of India is backwardly integrated with their own production jungle and their media muscle. Zee5 – Similarly if they don’t have their own OTT they will not be relevant any more, and if you are still not tired of all the above then there’s YouTube with billions of hours worth of free content which you can keep watching with your next generations ahead.

Coming back to Quibi, with its 10 minute – 5 USD service, on the face of it is a great idea. We want smackable content and just like 20/20 cricket matches, they are the need of the hour. But how many will pay for it? 10 minutes is a free spot served by YouTube. At first, the idea of mobile-first content, 10 minutes content and a great team led by Meg Whitman who has been associated with HP, Procter & Gamble, Walt Disney and that this will succeed was a no-brainer. But having attempted many startups myself and failed in many I can vouch that what looks on the surface as a brilliant idea, sometimes does a somersault once it goes on the floor. The project faced skepticism from the beginning, but there was a Hollywood heavyweight of Katzenberg’s reputation involved. As former chairman of Walt Disney Studios and a co-founder of DreamWorks Animation, it seemed that if anyone could disrupt the OTT shape in mobile viewership patterns, as Quibi was trying, it would be Katzenberg.

It’s easy to blame the present times for any failed business, but OTT and streaming apps have seen a huge uptick. But possibly, for Quibi dearth of content production since they were new in the business and the content factory was slammed with hard “Covid brakes.” In spite of shows like 50 states of fright and a dream team with 1.7 billion dollars in funding , streaming is a complicated space to disrupt. It’s almost like the e-commerce business after Amazon, Flipkart. That is where your search ends.

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