Porsche Middle East and Africa FZE officially kicked off its launch for the all-new Taycan with a special animation on the facade of the Burj Khalifa, the largest single display surface in the world.
It can’t get any bigger than that.
A visually exciting light show, covering the total area of 33,000 square metres, portrayed the brand’s most important milestones from the Lohner-Porsche revealed in 1900 to the cutting-edge Taycan. The iconic tower is the largest building in the world with 828 metres and is an incredible location to mark Porsche’s first fully-electric vehicle’s long-awaited arrival.
“It was a very special moment watching the more than 1 million LED lights turning the facade into one big screen to celebrate the start of the Taycan introduction in our region. We are convinced that the new Porsche Taycan will inspire everyone in the same way as the first electric sports car with the Porsche soul.”
Markus Peter, Marketing Director at Porsche Middle East and Africa FZE
The Taycan is the brand’s first fully electric model.
Porsche’s Dubai-based regional office will supply its importers with the rollout of their three first Taycan models comprising the 4S, Turbo, and Turbo S in the coming weeks and months. Officially declared as the world’s most innovative car, Taycan generates up to 761 PS thanks to 27 new developments, 13 of which are global firsts. The fastest model in the range, the Turbo S, accelerates from 0-100 km/h in just 2.8 sec – the same as the Porsche 911 GT2 RS, a purebred, two-seater sports car.
According to WLTP tests, all three derivatives feature a generous driving range. When equipped with the Performance battery Plus, the Taycan 4S leads with a capacity of up to 463 km.
The Taycan is the first production vehicle with a system voltage of 800 volts. This is a significant advantage when high-power charging access is available, allowing exceptionally short charging times. You can comfortably charge your vehicle with an 11kW AC charger at home, at work on a fast industrial charger, or at any public charging point while running errands.
“Electricity has been running through Porsche’s veins from day one and the brand is a pioneer in shaping the mobility of tomorrow with innovative products setting the benchmark for the industry. The all-new Taycan is a culmination of over 70 years of experience building sports cars, merged with incredible new driving technologies. But first and foremost, it is a true Porsche offering pure emotion and extraordinary driving pleasure. The upcoming months will be hugely exciting for us and our business partners, as we launch the car across the region.”
Dr Manfred Braeunl, CEO at Porsche Middle East and Africa FZE