9th February 2023 l New Delhi: Bolstering its coveted Luxury Acoustics Range of Speakers, Aiwa India today announced the launch of 3 new class-leading products under its impressive Audio portfolio – Aiwa MIX- 440 Enigma Beta, RS-X 100 & RS-X 150 Natsukasii Pro.
AIWA’s newest products in the highly successful ‘Luxury Acoustics’ category are designed to meet the needs of avid audiophiles and hard-core music enthusiasts who are looking for exclusivity, luxury, and high-quality sound. The new stylish & high-performance range stays true to the Brand’s promise of perfect products for those who don’t like to settle for the ordinary. All 3 products can be used indoors and outdoors as they are portable and come with high-power rechargeable batteries. The speakers further enrich a range that comprises versatile form factors from Retro to Wooden Built to luxurious leather finish to exquisite metallic build. Taking the legacy forward for more than seven decades, technology and innovation have been the core strengths of AIWA products.
AIWA MIX-440 Enigma Beta Portable Bluetooth Speaker: MRP 54,990
Born to Thrill! Exceptionally Versatile & Dynamic Speaker. The younger sibling of Aiwa’s best-seller MI-X 450 Enigma truly outperforms with Best-In-Class Audio Experience. They were packed with True Wireless Stereo for high-quality output. A new league of its own with a BASS++ sound profile. High-performance portable speaker comes with an elegant & commanding character and comes equipped with best-in-class features and software high-resolution supporting 24-bit music quality audio over Bluetooth 5.0. Enigma Beta comes with two passive bass radiators (front+ back) for the even distribution of sound. This speaker also comes with a Type – C charging point that enables 4 hours of charging time and 9 hours of playback time, powered by a 15000 mAH Li-ion battery delivering a strong 80W of powerful Sound. The Speaker also comes packed with a cordless MIC for Karaoke enthusiasts. There is also a digital control panel, and a 3.5mm AUX–IN. The Speakers also have TSW Multi-Link technology as a standard, allowing consumers to link multiple products in tandem.
AIWA RS-X 150 Natsukasii Pro Portable Retro Bluetooth Speaker: MRP 33,990
For those who don’t like to compromise. Upgrade to a Better Experience with Aiwa RS-X 150 Natsukasii Pro. Premium Retro looks with Seriously Good Sound Output, Features a Rich Speaker with Japanese Technology at the core. The Speaker comes with triple Drivers for deep distribution of sound. This speaker also features a Type – C charging point that enables 2 hours of charging time and 12 hours of playback time, powered by a 6000 mAH Li-ion battery delivering a solid 60W of pristine Sound.
AIWA RS-X 100 Natsukasii Pro Portable Retro Bluetooth Speaker: MRP 27,990
RS-X 100 Natsukasii Pro is tuned to Amaze the audiophile in you. Captivating Retro Styling with Seriously Good Sound Output, Compact and Built with Japanese Technology at the core. Like its elder sibling, it also features triple Drivers for deep distribution of sound, a Type – C charging point that enables quick charging and 9 hours of playback time, powered by a 4000 mAH Li-ion battery delivering a solid 40W of rich Sound.
Speaking on the launch, Mr Ajay Mehta – MD, Aiwa India said “We are overwhelmed with the response to our Luxury Acoustics Speaker Range. This has been the most successful range of products for Aiwa and the brand has been able to compete and establish its footing in the elite high-end speaker bracket comprising iconic international brands. We are proud to say that our consumers and channel partners have been highly appreciative of our products and we hope to continue building the ‘Aiwa Cult’ further with exciting products over the next few years. These products kick off new years’ portfolio for Aiwa India and we are ready with a number of exciting launches through the year.”
Consumers can buy the speakers on www.aiwaindia.com and also on Croma, Reliance Digital, and Select Partner Stores.
Founded in 1951, Japan-based Aiwa has established itself as a pioneer in the consumer electronics space and is considered one of the most recognizable brands in the personal audio segment. Best known for its speakers, boomboxes, and stereo systems, the company is also known as the creator of the iconic cassette tape recorder. The company was a leading manufacturer of audio products, including headphone stereos, mini-component stereo systems, portable stereo systems, minidisc players, CD, and cassette players, and car stereo systems throughout the 1970s, 1980s, and 1990s. The brand has returned to various key markets across the world, including India, with several devices using cutting-edge technology and innovative designs towards meeting the growing demand from consumers worldwide. The companies have a renewed commitment to designing and manufacturing cost-effective and high-quality consumer electronics accompanied by world-class after-sales service throughout the regions where it is present. Through its office in New Delhi, AIWA India Regional Headquarters (AIN-RHQ) has been established to manage all aspects of the AIWA brand and all AIWA products in India. AIWA India, as it is now called, is fully committed to designing, and manufacturing cost-effective and high-quality consumer electronics, including those that hoist the banner of ‘Made in India’, accompanied by a world-class after-sales service throughout the country.