Sport and exercise fans wanting to keep their activity levels high, but their environmental impact low need to look no further than a new collection of environmentally sustainable footwear and apparel launched today by ASICS.
The new Earth Day Pack is the ASICS brand’s most planet-friendly cross-category collection to date having been created using a circular manufacturing approach that saw around 5 tons of textile waste, the equivalent of 25,000 t-shirts, recycled into new shoes.
The pack includes many popular products from across ASICS running, court, and Sportstyle ranges, including GEL-NIMBUS™ 23, GLIDERIDE™ 2, GEL-RESOLUTION™ 8 and TARTHER™ BLAST shoes, as well as a wide range of clothing. And all footwear feature a specially created sunflower icon symbolising the brand’s commitment to preserving the planet for future generations.
Speaking during the event Yasuhito Hirota, President and COO at ASICS, said: “Since our founding in 1949, ASICS’ purpose has been to help people achieve a sound mind in a sound body. But for that, they need a sound earth to exercise on.”
The Earth Day Pack’s launch follows the release of the Sunrise Reborn Pack earlier this year. Made in part from recycled clothing collected in Japan, it employed the same advanced technology to create a range of upcycled apparel and footwear for the Japan team to wear during an international sporting event.
The Earth Day Pack will be on sale globally in-store from 16th April 2021 on ASISC’s store.