Omega joins the circle with an immersive boutique!

Built with architectural flair, The Circle is Zurich Airport’s new must-see business and lifestyle destination.The Swiss watchmaker Omega has now opened its largest boutique in Europe at The Circle, in addition to hosting gastronomy, events, and shopping venues.

The shop is spread over two floors and encompasses 799 m2 of space entirely dedicated to the Omega universe.

Omega Boutique - Exhibit

You will be welcomed inside to experience the entire range of watches and accessories of the brand, all while surrounded by a contemporary and sophisticated interior design. This includes warm lighting, textured furniture, deep red carpets, and golden touches in detail, as per the Omega’s global theme.

Omega Boutique - Exhibit Magazine

In addition, Omega has embraced the immersive spirit of The Circle and integrated unique installations, including an exhibition area at the entrance to the store, which will be updated often with themes relating to the brand’s iconic legacy.

Omega Boutique - Exhibit Magazine India

The diversity of history and passions of Omega is exposed through a special sales area, decorative walls, and even a technospace with touch screen innovation. For an extra incentive, an exclusive bar and lounge inside the Boutique will provide the perfect place for staff to connect with their valued customers.

Omega Boutique - Exhibit Magazine Online

“The Circle is a very forward-thinking project and we are really inspired by its spirit of combining business with lifestyle. As a pioneering luxury Swiss brand ourselves, Omega sees it as a great opportunity to be part of something unique, and we really share their vision of creating a truly special experience.”

Raynald Aeschlimann, President and CEO of Omega

Positioned at the centre of the main plaza, Omega is one of the first names that visitors to The Circle will see. It’s an ideal opportunity to step inside and learn more about the watchmaking brand that has been creating Switzerland’s best watches since 1848.

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