Right on the Button: Chanel’s New Mademoiselle Privé Bouton Collection

Right on the Button: Chanel’s New Mademoiselle Privé Bouton Collection

Luxury watches have always been the subject of awe, appeal, and enigma. These elite masterpieces are crafted by artisans, who combine their astounding imagination with intricate horology to create priceless watches.

The Mademoiselle Privé watch collection sheds light on Gabrielle Chanel’s personal life and is designed to highlight the symbols Mademoiselle kept close and the objects she loved to associate herself with. This series, crafted by the greatest artisans, represents an exclusive realm of speech for the finest aspects of craftsmanship: watchmaking, high jewelry, and other exquisite crafts from Couture ‘s world.

This year, the Chanel Watchmaking Creation Studio has introduced the Mademoiselle Privé Bouton collection, a tribute to the important component of Gabrielle Chanel ‘s stylistic world: the button. Inspired by military clothes and sailor’s uniforms, Gabrielle Chanel paid special attention to the button motifs, which offered a wide range of ornamental designs. 

Mademoiselle Privé Bouton - Exhibit Magazine

Mademoiselle Privé Bouton Perle

This watch is inspired by the sleeve of the iconic CHANEL little black jacket, always braided and punctuated with a button. To highlight this time-telling piece of jewelry, tweed is an appropriate choice. As Gabrielle Chanel used to say, “There can be no buttons without buttonholes”; here, the button holds its role as an opening mechanism.

The Mademoiselle Privé Bouton collection comprises seven watches, plus two extraordinary pieces of high jewelry.

Mademoiselle Privé Bouton - Exhibit Magazine

Mademoiselle Privé Bouton Lion (55-piece limited edition), Mademoiselle Privé Bouton Camée (5-piece limited edition), Mademoiselle Privé Bouton Byzantin (5-piece limited edition), Mademoiselle Privé Bouton Camélia (55-piece limited edition)

Accentuated by a leather braid, or an 18-carat yellow gold braid fitted with 316 diamonds (Mademoiselle Privé Bouton Diamond Ganse), or entirely snow-set (Mademoiselle Privé Bouton Snow-Set) the black tweed or 18-carat white gold cuff of the watch is 3.5 mm wide. This folds over and fastens the wrist with a 2.5 mm diameter button covering a small white gold dial adorned with 142 brilliant-cut diamonds, which is the same for all 7 versions. A high-precision quartz movement is nestled beneath this dial.

Mademoiselle Privé Bouton - Exhibit Mag

Mademoiselle Privé Bouton Serti Neige (unique piece), Mademoiselle Privé Bouton Ganse de diamants (5-piece limited edition)

Each of the 7 versions features a unique button: a pearl, a carved gold lion, a camellia formed of diamonds, a Byzantine pattern, and a Gabrielle Chanel profile in agate.

Discover more here:


Yashvi Poonia
She grew up playing all the car games, and now nothing excites her more than taking a new car for a spin. From travel experiences through long drives to detailed analysis of the best of the wheels in the market, she has no stopping when it comes to the love of cars. She balances the role of a marketeer and writes about things she is passionate about - lifestyle, watches, and well, cars, of course!

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