Swatch has introduced its latest innovation: a collection of timepieces cased in materials sourced from nature. Isn’t that fantastic?
This is the first time that a watchmaker has succeeded in replacing all conventional by bio-sourced materials in a series of production environments.
Innovation has always been the drive defining the brand’s personality. The “1983” collection continues this tradition with two newly introduced bio-sourced materials extracted from the seeds of the castor plant.
Swatch is literally sealing the deal with its new packaging. It is made of paper foam, the material consists of an innovative mix based on potato and tapioca starch. As a result, the packaging produced with the injection molding process is fully biodegradable and can be recycled with paper waste or even composted right at home.
The “1983” collection takes its inspiration from the early days of the illustrious Swatch spirit. Six models offer reinterpretations of the first Swatch watches and feature bespoke typography created for the signage of the new Swatch Headquarters.
The price starts at INR 5350. It will be exclusively available online at Myntra.