Exhibit Staff, Author at Exhibit Tech

Aashna Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

When I started blogging 6 years ago, the term blogging wasn’t very popular in India back then.It was initially blogs with a lot more written information, which then slowly moved to platforms like Instagram and Facebook for images, and then evolved into longer videos on YouTube and IGTV. When I started, I never thought I’d be creating such videos. This would have to be the biggest change for me.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Honestly, I think social media is different for everyone. We all have our different ways of consuming content, we all have our own favourite platform, our own particular time of the day that we like to post, etc. I think the biggest insight would be consistency and interaction.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

my phone, portable Wifi & a power bank

Ex: A technology you wished you’d invented?

I would have said the internet but I can’t imagine being even remotely close to inventing that so Netflix, maybe.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It would have to be the first time someone recognised me in public. She came up to me and brought her mom along too and they both told me how much they love me and what I do. And I was super shy and nervous, but it’s one encounter that I’ll always cherish.

Ex: What does success mean to you?

For me, doing what I love because it would make me happy and being able to make a living out of it, is success for me.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

As a creator myself, Influencer Marketing is pretty much what my job entails. And I see first hand what it can do. If you’re a creator who has an organic following that loves your style/content and truly takes your recommendations seriously, influencer marketing can work wonders for the brands that work with you. So it’s definitely not a fad, and given the way social media is growing today, I only see this growing bigger and bigger over the next few years.

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

I’m not quite sure how I feel about it. I’m the kind of person that takes some time to get used to new changes. It’s definitely very interesting, but maybe I’ll grow to love it if it does stay.

Ex: How would you define your personal style?

My style is usually pretty experimental. Currently, being at home most of the time, I’ve been loving classic fits. I’m all about basic, well-fitted pieces paired together with statement shoes and accessories right now.

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Riya Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Riya: Definitely, this industry has evolved immensely. I mean a few years ago in India people didn’t know how blogging works. My daily routine of adorning stylish clothes & uploading it on the gram paved the way to my career with no clear intentions of course as it was just out of passion. And now we play a key role in marketing the products in the market. Every brand considers this mode as an important tool in receiving organic awareness. It feels great that we are accepting the change and learning each day. Let’s see what’s more in store in the future.

Ex: Can you give us an insight into social media platforms that only an Influencer can know? – That’s a secret you’ll never know!

Riya: What would be your calling in a parallel universe? (Alternate career options) A spy for sure!.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Riya: My phone for sure i mean who wouldn’t want to capture the moment, powerbank & Alexa

Ex: A technology you wished you’d invented?

Riya: A phone

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Riya: I would just say don’t take it to your heart. Dealing with it can be difficult & you might doubt yourself too but just remember this if 10 people dont like you that’s alright because there are 20 people out there who love you for who you are. I believe in this and it truly works out for me.

Ex: What does success mean to you?

Riya: Success at this point in time for me is to be more creative & produce content for my #CIACFam because nothing makes me happier than the appreciation I receive from them.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come? Yes, a lot of people have started taking this as a serious profession. I just see it evolving and developing.

Riya: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay? – I feel this trend is like a glimpse into the high tech fashion that the upcoming future holds. I’d love trying it out though but can’t predict much. Maybe this is more to be explored.

Ex: How would you define your personal style?

Riya: My personal style is a mix of everything like sometimes I like being dressed up in a casual comfy simple T-shirt & sometimes I like experimenting with crazy trends.

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Rajvee Gandhi | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Rajvee: Digitalisation has changed a lot. Now, influencers, alongside celebrities, are also chosen as brand ambassadors, for lead campaigns, events!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Rajvee: Efforts behind the content are a lot more than it seems, which only an influencer would know!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Rajvee: Graphic designer

Ex: A technology you wished you’d invented?

Rajvee: Robot for sure

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Rajvee: A male follower tattooed my username on his chest. I received the picture of it from his friend. I was overwhelmed!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Rajvee: It somehow helps. As we’ve heard, “any publicity is good publicity”.

Ex: What does success mean to you?

Rajvee: Whether failure or success, It’s always a process of learning!

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

Rajvee: Fashion is always exciting & fun when experimental! Fashion-tech will definitely level up the game.

Ex: How would you define your personal style?

Rajvee: Easy and comfortable but with an oomph factor!

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Somya Luhadia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: I started my channel in 2018 Unknowing of the fact how big your reach can be if you have a power of good content, I truly believe that digital space is evolving every day with new creators coming up with varied content ideas and audience consuming the same!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: Today in light of the internet there is nothing hidden from the audience, everything about every platform is out there. This is why they can relate to us more because they know how it works, how people share their experiences, knowledge and influence each other.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: I don’t think I need an alternate career, I choose this over my regular job offer because I love to be a part of people’s life, motivating them to have a healthy & fit routine.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Somya: Phone, Laptop and Airpods

Ex: A technology you wished you’d invented?

Somya: Hehe, Phone For sure, it has changed the game completely so inventing something like this would be a great achievement!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: An ardent follower of my channel, who has made a beautiful fan page, wanted to meet me. At a workshop of mine, she left behind her brother’s wedding to meet me and was all dressed up the way I dress up in my videos. I can never forget that moment, which made me feel so special.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: It’s all about being honest and being yourself, if you are true to yourself, you remain unaffected by the Dark Side because you truly believe and accept yourself!

Ex: What does success mean to you?

Somya: For me, success is always about being happy and satisfied with what I am doing, and I am happy helping people get fit and healthy in life, more the merrier!

Ex: Best tip for fitness every day?

Somya: Give it a priority! It’s a matter of lifestyle so eat healthily, exercise to release good hormones that will make u feel wonderful about yourself and a space full of positivity!

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Abhinav Mahajan | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Abhinav: It’s getting unreal!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Abhinav: Stay real!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Abhinav: Creator

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Abhinav: Swiss knife, water purifier and flashlight!

Ex: A technology you wished you’d invented?

Abhinav: Internet

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Abhinav: I met a fan in bali who has the same tattooed arm as mine.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Abhinav: I use darkness to create something powerful.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Abhinav: Focus on your own journey!

Ex: What does success mean to you?

Abhinav: Being able to take care of myself !

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Abhinav: Use social media for the right purpose!

Ex: What does a normal working day look like for you?

Abhinav: Yoga, nutrition, work and sleep!

Ex: Best tip for fitness every day?

Abhinav: Yoga everyday!

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Abhi and Niyu | Changemaker | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.

Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.

Ex: A technology you wished you’d invented?

If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.

Ex: What does success mean to you?

Freedom – to live the life you want to live
Respect – from the people who matter to us
Integrity – because self-respect matters more than any other respect

Ex: What was the thought process behind this journey?

We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference.

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Gaurav Taneja | Health and Fitness | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Gaurav: YouTube has become a place where creators put well polished videos. The audience cannot determine which videos are an individual’s work
and which have been produced by an entire team. This has been the
most significant evolution as per me

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Gaurav: Numbers can be deceiving.

Ex: A technology you wished you’d invented?

Gaurav: A technology which would allow people to eat as much fatty food as they like while still remaining lean.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Gaurav: You have to accept that it is a part of life. If you get 99% love you will get 1% hate and you have to go with it.

Ex: What does success mean to you?

Gaurav: Being happy with the family and getting to spend time with them. But conventional success like having a good job, good salary and a good lifestyle is also important, so I think success for me is a balance of both.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Gaurav: I would like to run a restaurant & bar with my wife where I would like to serve some really good tea alongside the beach.

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Manav Chhabra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manav: A lot of change. When I started it was only fashion bloggers I could see on my instagram explore, it was mainly aesthetic photos that were going viral and slowly the videos took over. Now the scope is much much wider and people are making it a primary profession for themselves.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Manav: I guess the most important insights are the amount of impressions you get on your posts and the audience you have. Your content should be based on your audience. The age of your audience, region etc. These insights really help us to figure what should be our upcoming content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Manav: I’m a law graduate. So, lawyer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Manav: My phone, My laptop and My Camera

Ex: A technology you wished you’d invented?

Manav: Alexa

Ex: What does success mean to you?

Manav: Making your parents proud.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manav: I don’t think so. Apps can be temporary but social media is gonna last forever. It’s a new profession. So many People are earning through it and now it’s one of the most important parts of everyone’s life.

Ex: How do you choose the brands that you want to work with?

Manav: Class over anything. My and my team are really picky about the brands we choose for the collaboration. If the brand may affect my audience in a negative way, we will straight away so NO.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Manav: Big brands collaborating with budding influencers. That’s what i am really looking for.

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Malini Agarwal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Malini: Over the last decade, I have seen it change and evolve so much. People have gone from bloggers influencers to content creators and there are so many different kinds of creators now. It’s quite fantastic to see the range and I’m very happy to have carved a path into this as an actual viable career.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Malini: I think the main thing about social media platforms that every influencer should know is that authenticity is absolutely crucial.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Malini: Growing up I always thought I’d be a criminal lawyer because my sister’s a lawyer too!

Ex: A technology you wished you’d invented?

Malini: Pretty much everything but it would be really cool to have invented the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Malini: I was once at this bar called Rasta and a girl came up to me who I’ve never met before and said thank you for Malini’s Girl Tribe because it really helped her get out of was depression after 3 weeks!

Ex: What does success mean to you?

Malini: To me success is happiness there’s no amount of money or fame that can get you happiness so if you’re truly happy then I think that means you are successful in every way.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Malini: I think influencer marketing is a new reality and I think it’s really resonating with people. I don’t see it going away anytime soon but I do see it evolving.

Ex: What was the thought process behind this journey?

Malini: You know the great thing is that I had no idea and people always ask me how did I build this brand or this career. I actually tried a lot of different things; being a dancer, being an RJ working at MTV and Channel V, and digital content which actually now looking back were all the tools that I needed to be able to start my own entrepreneurial journey. I love this Japanese concept of ‘ikigai’ which means your true passion lies at the center of 4 things: what you love to do, what you’re good at doing, what you can get paid to do and what the world needs.

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