Author: Exhibit Staff

Ex : How did your content creation journey kick start?
My content creation journey began with an interest in writing and a passion for sharing knowledge. Over time, I honed my skills, learned from experiences, and continuously explored new topics to create engaging content.

Ex : Any 4 creators you want to collaborate with in the future.
Indian – Ranveer singh International – James Charles

Ex : What piece of tech is your favourite
PS5.

Ex : Do you have an industry mentor?
Selena Gomez.

Ex : Tell us about a project that you are the most proud of.
Rare Beauty was my standout project, showcasing my creativity, teamwork, and commitment. Its impact on my personal growth and the audience’s feedback makes it my best project.

Ex : Give us one or more hashtags describing you
#TalentedMUA #MakeupArtistExtraordinaire #BeautyMagician #gujjuunicorn

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
When I met Selena, I was shivering and gone blank.

Ex : What’s the first-ever trend that you hopped on?
Transition reels used to fascinate me a lot and hence that’s where I began.

Ex : What will the creator landscape look like in 10 years from now?
In 10 years, creators will use advanced tech, AI, and diverse platforms, transforming how we engage with content and influencers. I’m excited to witness this shift.

Ex : What are the platforms you are active on – how do you decide what goes where?
I prefer to go with instinct, and it also depends on what the audience likes on that particular platform.

Ex : What’s the next big thing in the pipeline for you?
Something big.

Ex : What is your dream project?
I Can’t reveal much, but it’s worth the wait.

Ex : Advice you would like to give to budding creators.
Stay authentic, be consistent, and never stop learning. Build your niche, engage with your audience, and embrace change to thrive as a creator.”

Ex : How did your content creation journey kick start?
Being an actor, I think it was a very organic process for me as people love to follow us, and they love to see what’s going on in our lives.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I think one of my dance reels has a couple of million hits, and it just happens naturally. I don’t think too much about it, and I just like to do what I feel like doing, and it just happens to be viral. I really don’t put a lot of thought into it. I do what I like, and people resonate with my personality, and it works.

Ex : Any 4 creators you want to collaborate with in the future.
I’d love to collaborate with Jay Shetty and Simon Sinek; they have great content that I like to follow.

Ex : What piece of tech is your favourite.
Lately, one of the eye massagers that I’ve been using a lot for like three times a day.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Honestly, nothing at all, as it’s it’s not something I’m really attached to. I just do it for the love of it, and I think if it is shutting down, then I might have more peace of mind.

Ex : Do you have an industry mentor?
Not really. I just follow what I like to do.

Ex : Give us one or more hashtags describing you.
#joyful, #tenacious, #persistent #creative.

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I think bloopers usually happen when you’re doing comedy reels, and you end up saying something else instead of the planned one.

Ex : What’s the first-ever trend that you hopped on?
I think it was Monday, Tuesday, Wednesday, Thursday, and Friday.

Ex : What will the creator landscape look like in 10 years from now?
It really depends, you never know because artificial intelligence coming through. There could be a lot of AI handles that’ll be creating content on its own. I think it’d be a different landscape altogether in 10 years.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on Instagram, Twitter, Snapchat, and Facebook, but I mostly put everything on Instagram and then to the other platforms

Ex : What’s the next big thing in the pipeline for you?
A few acting projects, and a web show.

Ex : What is your dream project?
It has to be related to acting.

Ex : Advice you would like to give to budding creators.
Just be yourself and create content that comes from your heart because people like to know your personality and not, like to see what other people are doing

Ex : How did your content creation journey kick start?
My content creation journey started when I realized my passion for fashion and lifestyle could be shared with a larger audience. I started by sharing my unique style and experiences on social media platforms.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The idea came from noticing a trend and putting my own creative twist on it. It took about 4-5 hours to shoot and edit.

Ex : Any 4 creators you want to collaborate with in the future.
I’d love to collaborate with creators like Ranveer Allahbadia, Alex Costa, and Kevin Lutolf. I believe their unique styles would complement mine and result in fantastic content.

Ex : What piece of tech is your favourite.
Apart from my smartphone, my favourite tech piece is my high-quality camera. It allows me to capture stunning visuals that resonate with my audience.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
If Instagram were shutting down, I’d quickly reach out to my followers on other platforms, like Twitter or YouTube, to stay connected and inform them where they can find my content.

Ex : Tell us about a project that you are the most proud of.
One project I’m incredibly proud of is Under 25 Summit. It allowed me to blend fashion with a meaningful message, inspiring my audience to embrace their individuality.

Ex : Give us one or more hashtags describing you
#FashionForward #LifestyleInfluencer

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
Too many bloopers happened during the shoot; I would say sometimes bloopers are better than the actual video.

Ex : What will the creator landscape look like in 10 years from now?
In 10 years, the creator landscape will be even more diverse and dynamic. New platforms and technologies will emerge, offering creators innovative ways to connect with their followers.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on platforms like Instagram and YouTube and used to be active on TikTok. Based on the platform’s audience, content format, and my creative vision, I decide what goes where.

Ex : What’s the next big thing in the pipeline for you?
The next big thing in the pipeline for me is [Project Name]. I’m working on something innovative that will redefine how my audience experiences fashion and lifestyle content.

Ex : What is your dream project?
My dream project is to collaborate with a renowned fashion designer and create a limited-edition clothing line that reflects my personal style and resonates with my followers.

Ex : Advice you would like to give to budding creators.
To budding creators, my advice would be to stay true to your authentic self. Consistency, creativity, and genuine engagement with your audience are key to building a successful presence in the digital world.

Ex : How did your content creation journey kick start?
My content creation journey began when I discovered my love for storytelling and sharing it with like-minded individuals. I started by posting outfits and explaining their ideas, and it grew from there.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The most popular short video I made showcases stylish Diwali outfits that can be created using items already owned. The idea came to me spontaneously when a friend complained about having nothing to wear, and I decided to film it.

Ex : Any 4 creators you want to collaborate with in the future.
Four creators I would love to collaborate with in the future are Lilly Singh, Casey Neistat, and Emma Chamberlin.

Ex : What piece of tech is your favourite.
Besides my smartphone, my favorite tech tool is my DSLR camera. It allows me to capture high-quality content and express my creativity.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
If Instagram were to shut down in 24 hours, I would focus on connecting with my audience on other platforms like YouTube or my own website.

Ex : Do you have an industry mentor?
Although I don’t have a mentor, I have friends in the same field who support and inspire me.

Ex : What’s the first-ever trend that you hopped on?
The first trend I enthusiastically joined was the fast-paced makeup challenge/transition videos.

Ex : What will the creator landscape look like in 10 years from now?
In 10 years, it will be even more diverse and expansive. Augmented reality and virtual reality will play a significant role in content creation, and there will be even more platforms for creators to share their work.

Ex : What are the platforms you are active on – how do you decide what goes where?
I am active on Instagram, YouTube, and I decide where to post my content based on the platform’s audience and the type of content that suits each platform best.

Ex : What’s the next big thing in the pipeline for you?
The next big thing for me is probably launching my own line, something tangible that I can call my own. It’s an exciting project that I’m looking forward to.

Ex : Advice you would like to give to budding creators.
My advice to budding creators is to stay true to yourself, be consistent, and never be afraid to take risks and try new things. Enjoy the process and focus on your unique voice and perspective, rather than just chasing numbers.

Ex : How did your content creation journey kick start?
In the past, I started a detailing workshop where I spent my free time working on cars. Throughout the day, photographers would come and go to capture the entire process of the work being done on cars, from start to finish. Then, one day, one of my cinematographers took a few shots of me while I was polishing and applying paint protection film on a car. He quickly compiled these shots into a reel and showed it to me. I loved it and decided to casually post the reel on my Instagram, just for fun. To my surprise, the video quickly went viral, and little did I know that day, influencing would become such a significant part of my life, which I now thoroughly enjoy.”

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
It got 25 Million views. It was like any other day when I was working on one of our project cars, which we intended to race. I spontaneously shot a few videos of the process and compiled them on my way back from work. It took me 2-3 hours to assemble the gearbox and only 15 minutes to edit the footage.

Ex : Any 4 creators you want to collaborate with in the future.
Emilia Hartford, MostlySane, Alex Choi and RJ Abhinav.

Ex : What piece of tech is your favourite.
Insta 360, it’s very handy and great for motorsports.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Shoot reactions of all content creators and post them on YouTube.

Ex : Do you have an industry mentor?
Unfortunately, there were no women in this field, so I had to pave my way, but I enjoyed every moment of it and continue to.

Ex : Tell us about a project that you are the most proud of.
Every new project becomes my proudest. I’m currently working on a BMW E90 to turn it into a drift car, it’s by far my best.

Ex : Give us one or more hashtags describing you
#accidentalinfluencer #autophile

Ex : What’s the first-ever trend that you hopped on?
I love tacky transition reels, they’re pointless but fun to shoot. I made my first when the Fast X audio was trending with its trailer.

Ex : What will the creator landscape look like in 10 years from now?
People will start inheriting followers, pun intended. Honestly, it’s hard to predict, but content creators will continue to dominate social media platforms, with more and more emerging each day. Also, creators will gradually dominate both OTT content and the film industry. The whole creator scene is looking crazy bright, with tons of opportunities lying ahead of us. There will be no end to monetising content in the coming future, I’m very excited to see where this takes us.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.

Ex : What’s the next big thing in the pipeline for you?
Becoming a racer and a professional drifter.

Ex : What is your dream project?
An OTT show based on the work we do, motorsports needs to have the eyes it deserves.

Ex : Advice you would like to give to budding creators.
Advice for any influencer would be the same – Keep it real, find what lights up your creative spark, or else your content might get lost in the crowd. It’s a packed space; there’s no denying that. Be authentic and add your unique flair to everything you share to stand out. If you stay true to yourself, you’ll always have ideas, and consistency is key.

Ex : How did your content creation journey kick start?
It was lockdown time, and I wanted to brush up on my acting skills. I was thinking about when the casting process will start again. So, in an attempt to create something like a portfolio that I could show to casting directors, I started creating content by playing various characters.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My first viral reel was asking Indians – what do they do for a living? We were doing this various character format videos before heading to the long format videos. One day, we thought of shooting a short video of about one minute. We shot it, and it went viral. It took us about 1-2 hours for a shoot with a lot of costume changes.

Ex : Any 4 creators you want to collaborate with in the future.
I would like to collaborate with Yashraj Mukhate, RJ Karishma, Niharika and Ankur.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I’ll download all the videos, and then oneby-one will share them on WhatsApp. Also, I’ll make a strategy to work more on my YouTube sketches.

Ex : Do you have an industry mentor?
No, at least for now, I’m trying to figure it out by myself.

Ex : Tell us about a project that you are the most proud of.
My upcoming show on Amazon Mini TV.

Ex : Give us one or more hashtags describing you.
#KhushaalPawaar #acting #art #storytelling

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
One day, during Diwali, we were shooting something on the road with lights and all, and then the local police arrived at the place, but after showing them my page and work, they allowed us to shoot.

Ex : What’s the first-ever trend that you hopped on?
It’s very rare when I hop on some trend, as my content contains dialogues, and it’s not easy to hop on a trend with such content.

Ex : What will the creator landscape look like in 10 years from now?
It really depends; you never know because artificial intelligence coming through. There could be a lot of AI handles that’ll be creating content on its own. I think it’d be a different landscape altogether in 10 years.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on Instagram and YouTube. The sketches go on YouTube, and short videos below 1 minute on reels and shorts.

Ex : What’s the next big thing in the pipeline for you?
My show on Mini TV.

Ex : What is your dream project?
Making more shows, telling Bollywoodish stories and bringing new characters.

Ex : Advice you would like to give to budding creators.
The moment you get an idea, please do it as soon as possible; dont go after perfection because it is the only way to learn and create simultaneously. Just listen to your heart and do it ASAP.

Ex : How did your content creation journey kick start?
Back then, in 2016, after my postgraduation, I was working in a multinational company, and the only habit I had was that I could not sit still. Even on Saturday and Sunday, I was shooting, and at that time, no one was creating this content in India, and I just started this without knowing that I could earn a single penny with it. It was my passion to dress well and help my friends dress well, but I never knew and just worked hard on the weekends, which turned into a full-time job.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The most viral reel was a random idea to pick common people like watchmen or delivery guys and transform them into well-groomed guys. The title was “Delivery boy to Star boy,” and it went viral. The thought behind this was that everyone could look good with a bit of grooming and styling. We converted that into a series.

Ex : Any 4 creators you want to collaborate with in the future
Tech Burner and Mariano di Vaio.

Ex : What piece of tech is your favourite
Wireless Headphones.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I will concentrate more on YouTube.

Ex : Tell us about a project that you are the most proud of.
Representing IIFA as a Fashion Influencer at that time was a big thing.

Ex : Give us one or more hashtags describing you.
#NeverGiveUp, #DadisDad

Ex : What’s the first-ever trend that you hopped on?
Transformation Trend where people first show their Aadhar photo and then their recent photo, which went Viral.

Ex : What will the creator landscape look like in 10 years from now?
Maybe retiring from this line and starting my own Start-up indirectly related to this line.

Ex : What are the platforms you are active on – how do you decide what goes where?
The long piece of content, where I want my audience to gain and grasp a lot of information, goes on YouTube, and little fun and adapted content goes on Shorts and Reel.

Ex : What’s the next big thing in the pipeline for you?
Coming soon.

Ex : Advice you would like to give to budding creators.
Don’t Copy from anyone, be regular and don’t take your audience for granted.

Ex : How did your content creation journey kick start?
I started posting covers on YouTube when I was in high school and University. I was inspired by the work of Aakash Gandhi (88keystoeuphoria), and then I eventually started collaborating with him. Our covers started getting noticed around the world!

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The most viral reel I’ve ever posted was a video of me performing What Jhumka with my team at my first-ever concert in Colombo. The idea came up because we loved the hook step, and we really wanted to debut the song at that concert, so we took a nice clip from the live concert in the middle of the show and posted it online.

Ex : Any 4 creators you want to collaborate with in the future.
Charlie Puth.

Ex : What piece of tech is your favourite.
My Apple Watch.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I would take screenshots of my saved posts.

Ex : Do you have an industry mentor?
I have many. A.R. Rahman and Salim Merchant are amongst others.

Ex : Tell us about a project that you are the most proud of.
The project I’m working on right now is a solo non-film project. I can’t wait to share it with you all!

Ex : Give us one or more hashtags describing you.
#GoofyGandhi #YOLO #FakeItTillYouMakeIt

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
There must be so many because, you know, I’m sort of a clown. I think one of the most memorable behind-the-scenes moments was Arjun whispering in my ear not to puke on him while we were shooting Tujhe Bhula Diya because I was incredibly sick during that shoot.

Ex : What’s the first-ever trend that you hopped on?
I guess making YouTube covers if you call that a trend? And doing mashups.

Ex : What will the creator landscape look like in 10 years from now?
The value of creators might go down by then because there will likely be too many.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m primarily active on Instagram and YouTube. Shorter-form content for Instagram and longer-form content for YouTube is how I decide what goes where.

Ex : What’s the next big thing in the pipeline for you?
My solo project! Stay tuned to my social media to find out more!

Ex : What is your dream project?
Currently, I am collaborating with Silk Sonic on a song. Universe, can you hear me?

Ex : Advice you would like to give to budding creators.
You could hone your craft and don’t get too caught up in the optics.

 

Ex : How did your content creation journey kick start?
The curiosity within me to act in front of the camera kickstarted my will to make videos, and the algorithm further kickstarted my motivation to deliver more of them.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The video that attracted or rather I’d say is still attracting people’s attention would be “when you give money to your younger brother”. The Reel was inspired from my Real life experience since growing up as the younger sibling I have lost or spent money on unnecessary things leaving my elder brother in doubt about my management skills.

Ex : Any 4 creators you want to collaborate with in the future.
1. Divine 2. Beyounick 3. Jesse James West 4. Dean Schneider

Ex : What piece of tech is your favourite.
It’s probably my EarPods because it definitely saves me from hearing a n-number of unwanted conversations around me. Haha.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Ahh, the thought itself sounds scary, but I would make a dedicated video thanking everyone who supported me throughout this journey of 4 years.

Ex : Do you have an industry mentor?
Not anyone specific, but I do learn something new when I see their art.

Ex : Tell us about a project that you are the most proud of.
Brahmastra, I was surrounded by many talented actors.

Ex : Give us one or more hashtags describing you.
#Raadewithrane still remains to be my favourite hashtag.

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
There was a dialogue in a video where we recreated the YJHD Bunny vs. Avi fight where Omkar Bolke, my fellow content creator friend, had to take 2 dialogues at a fast pace, and he fumbled and said everything except the main dialogue. Haha, we still recollect that moment every time we meet and laugh out loud.

Ex : What’s the first-ever trend that you hopped on?
I was known for ruining the mediocre trends that were popping up every week. The first-ever trend parody I did would be the Glitch trend.

Ex : What will the creator landscape look like in 10 years from now?
Their real talent would be tested and forced to be explored out loud, which would help them sustain their current position.

Ex : What are the platforms you are active on – how do you decide what goes where?
Besides Instagram, I’m also active on YouTube, where I would like to document my day and some behind-the-scenes.

Ex : What’s the next big thing in the pipeline for you?
Honestly, I am exploring it in a way, but I will grab every possible opportunity.

Ex : What is your dream project?
I would love to work again with Dharma Productions, and someday, I would love to collaborate with international creators in a larger community.

Ex : Advice you would like to give to budding creators.
Be consistent and believe in the process.

Ex : How did your content creation journey kick start?
I started my YouTube journey back in 2018. I did it on and off more often through the years, but I couldn’t find my footing because I was trying to do what worked best on the platform, which led to a massive burnout. Then, I thought, let’s explore posting these short videos of my outfits, like styling tips. Basically, me talking about my outfits on Instagram and back in 2019, people weren’t into posting videos as the platform was more of an aesthetic-looking feed, mostly pictures. So, I was a little bit of a visionary at the time because I don’t think many content creators were doing it. So that’s how it started.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I have never been one of those creators who reached any place because of virality. I have many videos that picked up and got like a million views, specifically when reels were launched. I’m not a product of virality, I’m a product of sustenance. I was always consistent and patient, even though so many things in my life pushed me to give up on content creation, but I didn’t give up.

Ex : Any 4 creators you want to collaborate with in the future.
I have a tattoo on my arm which says – do more. I used to be obsessed with Casey Neistat back in my YouTube days, and he had the same tattoos, which said, “do more” on his arm. And I was so inspired that I got it on my wrist, which said do more. So, yeah, he’s definitely one of them.

Ex : What piece of tech is your favourite.
I think my laptop, I’m a huge fan of postproduction and editing. Before content creation started, the first thing I did was build my editing skills. It’s my most prized possession.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I think I will write a beautiful thank you note and continue writing a new thank you note every hour for those 24 hours. I will make thank-you videos and reels. I will make thank-you carousel posts, stories, and live sessions. I will do it all for those 24 hours; I will thank the community that helped me build because if it weren’t for this community, I don’t know where I’d be.

Ex : Do you have an industry mentor?
I think people are very harsh about the secrets of social media. I remember speaking to a few creators, but they weren’t ready to speak up, and it was so sad because they were afraid that I would blow up or maybe because of their insecurity. So, initially, for content creation, I never had a modelling and fashion industry mentor. I think one of my first mentors was Eddie. He’s a stylist. He was the lead stylist in the editing for Harper’s Bazaar India. It was my first cover I had done. I was put on the cover of Harper’s Bazaar magazine after walking the Ramp for Lakme Fashion Week for the first time. Then, my second mentor was Laksmi Rana, who helped me with modelling, and my third mentor was Manish Malhotra, who taught me a lot.

Ex : Tell us about a project that you are the most proud of.
I’m proud of every single project I do, but there are so many videos through the years that I’m super proud of.