Author: Exhibit Staff

Ex : How did your content creation journey kick start?
I was always interested in travelling to new places and capturing my experiences. Later, I realised I was already creating content way before getting into it professionally. Travel and photography will always be an integral part of who I am as a person, and now, it is content creation.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The Holi reel is my most viral content yet. The idea of celebrating and recording a reel on Holi in Pushkar had always been on my mind. Pushkar is known for its Holi celebrations across India, and I wanted my audience to experience the festivities with me.

Ex : Any 4 creators you want to collaborate with in the future
1. Karl Shakur 2. Bhuvan Bam 3. Technical Guruji

Ex : What piece of tech is your favourite
Drone

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
That is not my concern since I have other businesses as well and not just Instagram to rely on.

Ex : Do you have an industry mentor?
I’m self-driven in that sense and have always motivated and pushed myself to do better.

Ex : Tell us about a project that you are the most proud of.
It is yet to come. Awaiting for more exciting opportunities.

Ex : Give us one or more hashtags describing you.
#real #authentic #traveller #adrenalinejunkie

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
There are endless bloopers in every shoot, and most don’t make it to the final content. It’s hard to choose one out of so many.

Ex : What’s the first-ever trend that you hopped on?
Always been creating my trends. I am a trendsetter and was the first to create fake drone shots when everybody started copying me.

Ex : What will the creator landscape look like in 10 years from now?
The creator landscape is vast at the moment. In 10 years, I believe there is going to be way more exciting content with endless creators rising the ladder. There’s lots of competition, but for sure, it’s going to exceed all of our expectations.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and Youtube. I post vlogs on YouTube and reels on Instagram, so it’s easy to segregate.

Ex : What’s the next big thing in the pipeline for you?
That is one big surprise for my audience. Big things are on their way soon, and it will be exciting, so stay tuned!

Ex : What is your dream project?
Dream project is to either host my travel show someday or be cast in a series on OTT.

Ex : Advice you would like to give to budding creators.
The only advice I have is for everyone to be themselves on Instagram and not follow the trends but create them so it stays exciting for the audience as well.

Ex : How did your content creation journey kick start?
It organically started when I started making dance videos. This led to opportunities arising in the acting world, and I realised how much I loved acting. So, I decided to move to India and pursue this creative direction. I have focused on acting, but content plays a big part. It’s something you control, which allows you to stand out and showcase your skills.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral reel in short skits would be the Paytm loading issue. I got the idea because it happens to me all the time when I am trying to pay and that awkward moment of waiting for it to load. My other viral reel would be when I shared the item song I was in with Ranbir Kapoor.

Ex : Any 4 creators you want to collaborate with in the future.
I would like to collaborate with Lilly Singh! She’s a brilliant mind, super funny.

Ex : What piece of tech is your favourite.
My favourite piece of tech would be my AirTags! So I can find all my things!

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
For me, I suppose nothing. I’ve never kept all my eggs in one basket, so it won’t really impact me. I don’t think, as a creator or actor, you should rely heavily on any one thing.

Ex : Do you have an industry mentor?
No, I don’t – but I’d like to have one!

Ex : Tell us about a project that you are the most proud of.
My proudest project has yet to be released. It is an OTT show opposite some amazing actors in a role, which is my dream.

Ex : Give us one or more hashtags describing you.
#Doer #Resourceful #AgainstTheOdds

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
All the time, I have bloopers. I’m either falling or saying the wrong thing, haha.

Ex : What’s the first-ever trend that you hopped on?
I rarely do trends. But when I do… they bust up. I did the Nepalese trend last, which reached 8.5 million views on one reel.

Ex : What will the creator landscape look like in 10 years from now?
This space is constantly evolving, and creators need to as well. They cannot just be creators they need to take their popularity and use it to leverage into something else, such as a business or something that can use their expertise and image to help grow.

Ex : What are the platforms you are active on – how do you decide what goes where?
I have zero strategy with my socials! I just post what I feel.

Ex : What’s the next big thing in the pipeline for you?
My shows for OTT platforms should be released this year.

Ex : What is your dream project?
My dream project would be to do a film with an amazing script! Or a comedy show like Schitt’s Creek.

Ex : Advice you would like to give to budding creators.
Just start. Focus on the creative and less on the likes

Ex : How did your content creation journey kick start?
So, my content creation journey kick-started way back when I was 13 years old. I started posting keyboard covers. That was the first piece of content I ever posted. I just used to play the keyboard of the most popular songs at that point of time.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The last one I remember is the one on the viral AP Dhillon song “With you”. So, I just put the feelings of everybody watching the video into a reel where I was continuously scrolling through the audio. Every 2nd and 3rd reel was just that music video and how people feel if they are single; they’re crying that they are miserable. So, that reel is currently at 8.8 million views in a week. It took maybe half an hour to shoot.

Ex : Any 4 creators you want to collaborate with in the future.
Tanmay Bhat, Bhuvan Bam, Ashish Chanchlani and internationally, Mr. Beast.

Ex : What piece of tech is your favourite.
Definitely my laptop.

Ex : Do you have an industry mentor?
Yes, I do. It’s Santu Mishra. So he was the one who discovered me in 2020 when I was just at 1000 followers and kind of helped me, showed me this entire industry, how it works and was basically like a big supportive figure.

Ex : Tell us about a project that you are the most proud of.
A project I’m really proud of is the campaign I did with Boat and Netflix to launch their ANC earphones and headphones. It was a campaign where I got my first ever billboard, which is, to this day, the favourite reel I’ve ever made, the billboard reel, because I got to surprise my entire family with the billboard, just seeing their reaction, seeing how happy they are.

Ex : Give us one or more hashtags describing you.
#dreamchaser

Ex : What will the creator landscape look like in 10 years from now?
I think the creator landscape will look very different ten years from now. I think creators will have more control over the creative process when they’re working with brands because brands will soon realize that the creators know their audience the absolute best.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram, YouTube, Threads, and Twitter.

Ex : What’s the next big thing in the pipeline for you?
The next big thing in the pipeline is working hard to create something big for myself. Right now, it’s not like a campaign or project I’m most excited about. It is building something for myself and my community, which I am currently working on. I can’t tell you too much, but yeah, just stay tuned.

Ex : What is your dream project?
My dream project will be launching my merchandise or clothing line someday.

Ex : Advice you would like to give to budding creators.
Be consistent, and don’t lose hope because this is not a game where you become successful in a month. It takes six months, eight months, a year, two years to get to a point where you can sustain this as a career. So I would say if you love doing this, if this is your passion and if you can wake up every single day with a smile on your face, no matter if you have to work a 12-hour or a 16-hour shoot day. The industry is full of ups and downs; you need to understand how to ride the wave.

Ex : How did your content creation journey kick start?
I was working at a bank as a financial analyst and also studying for a CFA. I had plans to go abroad to study, but other than this, I always wanted to inspire people through my content creation journey. One day during COVID, I uploaded a video related to my story and that went viral. That’s how my content creation journey started.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral reel is the one related to Vitiligo. It hit 32 million views. As a child, I always wanted to inspire people through my journey, and that was the idea behind making this reel. It was a quick reel.

Ex : Any 4 creators you want to collaborate with in the future.
Jay Shetty, Masoom Minawala, Prajakta Koli and Winnie Harlow

Ex : What piece of tech is your favourite.
Lately, it’s been my Laptop because I edit a lot of content.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I am a CFA level 3 candidate, and I’ve done a B.sc in Economics and Finance, so I will undoubtedly head into the finance industry.

Ex : Do you have an industry mentor?
Yes, I think it’s Masoom Minawala and Prajakta Kohli because of their hard work, consistency and perseverance.

Ex : Tell us about a project that you are the most proud of.
I am proud to be the face of Nykaa’s foundation shade. When I would ask brands for my shade, they would always tell me it’s impossible to get it in India. But after getting into this industry, I was the face of one of the foundation colours.

Ex : Give us one or more hashtags describing you.
#confident #happy #positive #cheerful #ecstatic

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I was shooting for a brand during the rainy season, and I remember falling really badly and hurting myself. Of course, that never made it to my final content piece.

Ex : What’s the first-ever trend that you hopped on?
It was my viral reel on a trend that said, ‘How did I go from this to this?’

Ex : What will the creator landscape look like in 10 years from now?
I think it will probably be saturated ten years from now. But all the creators would reach a level where they’d either start their own thing or go into the movies, etc. There could also be different evolved applications that creators could use.

Ex : What are the platforms you are active on – how do you decide what goes where?
I am active on Instagram and YouTube the most. I upload videos on both platforms depending on the male-female ratio. Audiences on both platforms are different, so depending on your insights, you upload content accordingly.

Ex : What’s the next big thing in the pipeline for you?
I am hoping to get into the movies soon.

Ex : What is your dream project?
My dream project is to work with Dharma Productions someday.

Ex : Advice you would like to give to budding creators.
There’s no right time to start; if you feel like making content and uploading, do it right now. Growth doesn’t come overnight; have patience and just be consistent. I’m sure the results will show. Evolve your content with time, but always do what you love and what makes you happy.

Ex : How did your content creation journey kick start?
It all began with a simple request from a fellow dance fitness instructor to feature in her video. She encouraged me to post my own content on YouTube. To my astonishment, my first video hit a million views within a week, and my channel continued to soar from there.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I watched many beauty creators craft captivating transitions and thought, “Why not put my spin on this?” The idea was to keep the audience guessing, watching, and re-watching to decipher the magic behind my transitions. These videos were dedicated to incredible women, carrying the slogan #Ajkinaarisabpebhari, and one of them garnered a whopping 152 million views on YouTube!

Ex : What piece of tech is your favourite.
My beloved PS5 and my TV!

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I’d shift my focus back to my roots in acting, business ventures, and teaching dance classes. I started as a choreographer and content creator, and I’ll continue to do that.

Ex : Do you have an industry mentor?
I owe a lot to the incredible women who have indirectly supported me throughout my journey. However, my biggest support and anchors at home are Krutika Solanki and my family.

Ex : Tell us about a project that you are the most proud of.
While I pour my heart into every project, the ones where I’ve had the chance to act and then choreograph for ad films and original songs, such as “Dil ko mere” and “Qurbaan” with Avika, and the viral “Radha ne Shyam” in Gujarat with Sachin Jigar and Shruti Pathak, hold a special place in my heart.

Ex : Give us one or more hashtags describing you.
#Aadilsenaach #ContentCreatorExtraordinaire

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I’ve had numerous episodes of my pants tearing apart due to my energetic dancing, and I even included some in my videos, but it seems people didn’t notice! One memorable mishap was during a recreation of SRK and Madhuri’s iconic “Chak Dhoom Dhoom” song.

Ex : What’s the first-ever trend that you hopped on?
As far as I can remember, my first viral video was dancing to the “Soni Kinni” song, which took off like wildfire and inspired many others to join in.

Ex : What will the creator landscape look like in 10 years from now?
The creator landscape in a decade will likely feature diverse platforms, advanced AI tools, evolving monetization methods like NFTs, and a continued focus on niche communities for sustainable growth.

Ex : What are the platforms you are active on – how do you decide what goes where?
I don’t discriminate between platforms. Each has a unique audience, so I aim to entertain everyone with dance, comedy, fashion, travel, and lifestyle content. I stagger my content, ensuring that one piece remains exclusive to a platform for at least a good two to three days.

Ex : What’s the next big thing in the pipeline for you?
I’m currently finalizing an OTT show and gearing up for a reality show!

Ex : What is your dream project?
My dream project would undoubtedly involve working with YRF or Dharma Productions!

Ex : Advice you would like to give to budding creators.
Stay true to yourself, find your distinctive voice, maintain consistency in your efforts, and don’t be disheartened by setbacks. Keep learning, adapt to changing trends, and, most importantly, create content that ignites your passion. And never take a break!

Ex : How did your content creation journey kick start?
So, my content creation journey began 15 years ago. I was a radio jockey, and I started writing a column called Malini’s Mumbai, which many years later ended up becoming Miss Malini, and that’s how I started my content creation journey before the word content creator or influencer even existed.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
It must be some of the fun reels I’ve done with Bollywood celebrities over the years, and it didn’t take very long to shoot.

Ex : Any 4 creators you want to collaborate with in the future.
I would like to collaborate with Lilly Singh, Niharika, Kusha Kapila, and Mostly Sane. : What piece of tech is your favourite Definitely my headphones. I never go anywhere without them.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I will be so happy as I can detox and take a little break.

Ex : Tell us about a project that you are the most proud of.
I think through the years, I’ve been very lucky that I got to be exposed to so many incredible people. Prahlad Kakkad was one of the first people who led me on the right path to becoming a copywriter, then Ashok Kuri in advertising at midday. The list is very long, and I’m very grateful to have all of them.

Ex : Give us one or more hashtags describing you
#tothemoon

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I have tons of bloopers, and one day I will release them one by one.

Ex : What will the creator landscape look like in 10 years from now?
I think my very first trend must have been some dance.

Ex : What are the platforms you are active on – how do you decide what goes where?
I think that we’re gonna be miles ahead as there’s already so much happening. We will get to see a lot of AIbot creators like Little Miss Quela, and there’s gonna be a lot of new apps and influencers. I think that there’s gonna be a lot of things that I can’t even predict and imagine, but I’m excited that I’m gonna be part of it.

Ex : What are the platforms you are active on?
I’m on Instagram, Snapchat, Threads, X aka Twitter, and even Pinterest.

Ex : What’s the next big thing in the pipeline for you?
I’m writing my second book, and it’s called Under the Influ. It’s coming out in January, and I’m super excited about the release.

Ex : What is your dream project?
I’m already living the dream life and am super grateful for it every day. I do have a couple of dream projects, and the one I would like to share is starting the Miss Malini Academy.

Ex : Advice you would like to give to budding creators.
Never stop having fun, and don’t take yourself too seriously. Don’t say I wish I was at a million followers because it’ll never be enough. Enjoy the journey as it’s more important than the destination.