Category: Influencers

Ex : How did your content creation journey kick start?
I used to be a journalist and television news anchor before this. So, I was always a content creator but for a different medium. However, I quit my media job in 2017 and started documenting my travels and visits to new restaurants and publishing on Facebook. People started liking it, and the rest is history.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
Viral content is always evolving and keeps changing, but I will share the most recent one. We usually create viral reels now with celebrities involving a food angle, which helps in higher reach. We were interviewing both Naga Chaitanya and Rahul Gandhi for our food-based shows and created this, keeping their personal food choices in mind.

Ex : What piece of tech is your favourite
Laptop. I cannot survive without one.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I would keep recording my videos and photos on my phone without posting them. I barely spend time on Instagram, I use it only for posting.

Ex : Do you have an industry mentor?
My co-founder and husband, Samar Verma, is my mentor. He understands the content industry like no one else and is always ahead of the curve. I often reach out to him for all the advice I want.

Ex : Tell us about a project that you are the most proud of.
I recently shot a documentary about preserving India’s culture and honouring India’s heritage. The film “Dharohar Bharat Ki” featured PM Modi’s contribution and also had his interview bytes. The film was published on JioCinema and his YouTube channel, too.

Ex : Give us one or more hashtags describing you
#CurlyTales #TravelTales

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
My editors have a great laugh, but there is so much of me tripping, spilling food, dirtying clothes, mispronouncing words, etc

Ex : What will the creator landscape look like in 10 years from now?
There will be social media apps as per your interests. We recently launched an app only for those interested in food and travel – CurlyTales App.

Ex : What are the platforms you are active on – how do you decide what goes where?
Every platform demands a different kind of content packaging. All content goes on all platforms, but we package it a little differently.

Ex : What’s the next big thing in the pipeline for you?
Creating travel series for Indian and international tourism boards. Interviewing celebrities in more and more candid ways.

Ex : What is your dream project?
Travelling and creating content with celebrities.

Ex : Advice you would like to give to budding creators.
Don’t quit your job for content creation.

 

Ex : How did your content creation journey kick start?
Back in high school, I snapped a pic on my friend’s phone and posted it on Facebook, then I started customizing my profile, and by using different cameras, I spread my content to the public. The positive response motivated me to keep creating.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I’ve been obsessed with bike stunts like wheelies and rolling ever since I started watching films. So, in 2016, I decided to give it a shot myself and recorded a video and uploaded it on YouTube and Instagram, It blew up and went viral.

Ex : Any 4 creators you want to collaborate with in the future
Mumbiker Nikhil, Traveling Desi, Casey Neistat, and Mr. Beast

Ex : What piece of tech is your favourite
The drone is my favourite.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Creativity has no bounds; I will continue to create and share content on other platforms.

Ex : Do you have an industry mentor?
Particularly, I don’t have any industry mentor, but I draw inspiration from all the positive and impactful people I come across.

Ex : Tell us about a project that you are the most proud of.
The Kerala tourism project, which came through Exhibit Magazine, has indeed taken me to new heights, and that opportunity led to such great recognition and success, which makes me proud.

Ex : Give us one or more hashtags describing you
#thedappersardar

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I don’t remember encountering any blooper that didn’t make it into the final content.

Ex : What’s the first-ever trend that you hopped on?
I jumped on that GTA trend for the first time, and it was insane.

Ex : What will the creator and scape look like in 10 years from now?
In the next 10 years, we will see virtual reality taking things to a whole new level, it’s going to be like living in a virtual world with revolution like never before.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m more active on YouTube, Instagram, and Snapchat. I upload my content according to the platform’s time duration limit.

Ex : What’s the next big thing in the pipeline for you?
To be on the billboard is my biggest chase, so I will keep hustling, pushing my boundaries, and doing things outside the box to build a stronger online presence.

Ex : What is your dream project?
My dream project is to start my own clothing merch and become the brand.

Ex : Advice you would like to give to budding creators.
I will encourage them to be authentic and confident with the language they are comfortable with and let their true personality shine through vlogs.

 

Ex : How did your content creation journey kick start?
Only a few people know this, but my content creation journey began in 2016. However, my work went viral in 2022, and I’m grateful for that.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The one where I played the character of Alia Bhatt saying “Shiva-Shiva” from Brahmastra. It was a very random reel and took me merely 5 minutes.

Ex : Any 4 creators you want to collaborate with in the future.
It’s my dream to collaborate with Bhuvan Bam.

Ex : What piece of tech is your favourite?
I’m currently watching a lot of reels of iPad as I’m planning to buy one to fulfil my hobby of drawing.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I don’t know. Let’s not say this touchwood.

Ex : Do you have an industry mentor?
No, I don’t have, but Alia Bhatt is my inspiration.

Ex : Tell us about a project that you are the most proud of.
It’s going to be released in September, my first-ever Web Show.

Ex : Give us one or more hashtags describing you
#Chandufam describes me

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I have shot more bloopers than actual reels. I keep laughing, and it’s very difficult for me to make a straight face and shoot.

Ex : What’s the first-ever trend that you hopped on?
I don’t really remember, but with all the trends, I mostly make sure that I twist it in my way and shoot it.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.

Ex : What’s the next big thing in the pipeline for you?
Shhh, that’s a secret.

Ex : What is your dream project?
Sharing a screen space with Alia Bhatt.

Ex : Advice you would like to give to budding creators.
Create USPs (Unique Selling Points)

 

Ex : How did your content creation journey kick start?
I was in a very toxic and co-dependent relationship when lockdown hit, and I had no one to talk to, I had no friends, I didn’t like speaking to my parents, and my boyfriend at that time never had time for me. But I am a person who absolutely loves talking, so I talked to the camera, and I absolutely fell in love with it, and the rest is history.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I always had this idea in my head about a perfect wedding, and just like Geet from Jab We Met movie, “mujhe bachpan se mujhe Shaadi karne ka bada shonk hain”. So, I made a reel on it, thinking about how I would react on my wedding day.

Ex : Any 4 creators you want to collaborate with in the future.
Rida Tharana, Bhuvan Bam and CarryMinati.

Ex : What piece of tech is your favourite.
Wireless earphones because nothing beats blasting Taylor Swift music in Mumbai locals.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Download all my content, wait for the next big thing and then post it there. And while I try to gain an audience there, I would work a tech job.

Ex : Do you have an industry mentor?
I don’t have a mentor, but I look up to Taylor Swift.

Ex : Tell us about a project that you are the most proud of.
It’s not a project, but I did take my parents on a trip to Dubai; it was their first international trip, and it was the first time I felt proud of myself and my work.

Ex : Give us one or more hashtags describing you
#Rebel #raw #genz #bold

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
When I was shooting my first few videos, my parents did not know about it; I was dressed up as a boy for my video, and my mom walked in. She saw me top to bottom 5 times, rolled her eyes, and left absolutely traumatised.

Ex : What’s the first-ever trend that you hopped on?
It was a funny TikTok trend about album covers.

Ex : What will the creator landscape look like in 10 years from now?
I believe this is only the beginning of the era of social media. In the next ten years, we will see exponential growth in the number of people making content and an increase in influencer marketing budgets when it comes to brands. However, right now, there are no metrics to detect the ROI of a brand campaign and track the impact/sales made by said influencer. This will change in the coming years as brands become more familiar with social media marketing. Once that happens, only the influencers who actually “influence” will be able to make money off social media, which will be very interesting to see.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.

Ex : What’s the next big thing in the pipeline for you?
It’s a capsule collection with a very cool brand.

Ex : What is your dream project?
Someone wise side, do not tell your dreams to the world till they become true. So I will manifest in silence and tell you all as soon as it is done!

Ex : Advice you would like to give to budding creators.
Be yourself if you want to do this for a long time; otherwise, it’ll be too exhausting pretending to be someone you are not and do not be afraid to cringe.

Ex : How did your content creation journey kick start?
I was always interested in travelling to new places and capturing my experiences. Later, I realised I was already creating content way before getting into it professionally. Travel and photography will always be an integral part of who I am as a person, and now, it is content creation.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The Holi reel is my most viral content yet. The idea of celebrating and recording a reel on Holi in Pushkar had always been on my mind. Pushkar is known for its Holi celebrations across India, and I wanted my audience to experience the festivities with me.

Ex : Any 4 creators you want to collaborate with in the future
1. Karl Shakur 2. Bhuvan Bam 3. Technical Guruji

Ex : What piece of tech is your favourite
Drone

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
That is not my concern since I have other businesses as well and not just Instagram to rely on.

Ex : Do you have an industry mentor?
I’m self-driven in that sense and have always motivated and pushed myself to do better.

Ex : Tell us about a project that you are the most proud of.
It is yet to come. Awaiting for more exciting opportunities.

Ex : Give us one or more hashtags describing you.
#real #authentic #traveller #adrenalinejunkie

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
There are endless bloopers in every shoot, and most don’t make it to the final content. It’s hard to choose one out of so many.

Ex : What’s the first-ever trend that you hopped on?
Always been creating my trends. I am a trendsetter and was the first to create fake drone shots when everybody started copying me.

Ex : What will the creator landscape look like in 10 years from now?
The creator landscape is vast at the moment. In 10 years, I believe there is going to be way more exciting content with endless creators rising the ladder. There’s lots of competition, but for sure, it’s going to exceed all of our expectations.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and Youtube. I post vlogs on YouTube and reels on Instagram, so it’s easy to segregate.

Ex : What’s the next big thing in the pipeline for you?
That is one big surprise for my audience. Big things are on their way soon, and it will be exciting, so stay tuned!

Ex : What is your dream project?
Dream project is to either host my travel show someday or be cast in a series on OTT.

Ex : Advice you would like to give to budding creators.
The only advice I have is for everyone to be themselves on Instagram and not follow the trends but create them so it stays exciting for the audience as well.

 

Ex : How did your content creation journey kick start?
It organically started when I started making dance videos. This led to opportunities arising in the acting world, and I realised how much I loved acting. So, I decided to move to India and pursue this creative direction. I have focused on acting, but content plays a big part. It’s something you control, which allows you to stand out and showcase your skills.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral reel in short skits would be the Paytm loading issue. I got the idea because it happens to me all the time when I am trying to pay and that awkward moment of waiting for it to load. My other viral reel would be when I shared the item song I was in with Ranbir Kapoor.

Ex : Any 4 creators you want to collaborate with in the future.
I would like to collaborate with Lilly Singh! She’s a brilliant mind, super funny.

Ex : What piece of tech is your favourite.
My favourite piece of tech would be my AirTags! So I can find all my things!

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
For me, I suppose nothing. I’ve never kept all my eggs in one basket, so it won’t really impact me. I don’t think, as a creator or actor, you should rely heavily on any one thing.

Ex : Do you have an industry mentor?
No, I don’t – but I’d like to have one!

Ex : Tell us about a project that you are the most proud of.
My proudest project has yet to be released. It is an OTT show opposite some amazing actors in a role, which is my dream.

Ex : Give us one or more hashtags describing you.
#Doer #Resourceful #AgainstTheOdds

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
All the time, I have bloopers. I’m either falling or saying the wrong thing, haha.

Ex : What’s the first-ever trend that you hopped on?
I rarely do trends. But when I do… they bust up. I did the Nepalese trend last, which reached 8.5 million views on one reel.

Ex : What will the creator landscape look like in 10 years from now?
This space is constantly evolving, and creators need to as well. They cannot just be creators they need to take their popularity and use it to leverage into something else, such as a business or something that can use their expertise and image to help grow.

Ex : What are the platforms you are active on – how do you decide what goes where?
I have zero strategy with my socials! I just post what I feel.

Ex : What’s the next big thing in the pipeline for you?
My shows for OTT platforms should be released this year.

Ex : What is your dream project?
My dream project would be to do a film with an amazing script! Or a comedy show like Schitt’s Creek.

Ex : Advice you would like to give to budding creators.
Just start. Focus on the creative and less on the likes

Ex : How did your content creation journey kick start?
So, my content creation journey kick-started way back when I was 13 years old. I started posting keyboard covers. That was the first piece of content I ever posted. I just used to play the keyboard of the most popular songs at that point of time.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The last one I remember is the one on the viral AP Dhillon song “With you”. So, I just put the feelings of everybody watching the video into a reel where I was continuously scrolling through the audio. Every 2nd and 3rd reel was just that music video and how people feel if they are single; they’re crying that they are miserable. So, that reel is currently at 8.8 million views in a week. It took maybe half an hour to shoot.

Ex : Any 4 creators you want to collaborate with in the future.
Tanmay Bhat, Bhuvan Bam, Ashish Chanchlani and internationally, Mr. Beast.

Ex : What piece of tech is your favourite.
Definitely my laptop.

Ex : Do you have an industry mentor?
Yes, I do. It’s Santu Mishra. So he was the one who discovered me in 2020 when I was just at 1000 followers and kind of helped me, showed me this entire industry, how it works and was basically like a big supportive figure.

Ex : Tell us about a project that you are the most proud of.
A project I’m really proud of is the campaign I did with Boat and Netflix to launch their ANC earphones and headphones. It was a campaign where I got my first ever billboard, which is, to this day, the favourite reel I’ve ever made, the billboard reel, because I got to surprise my entire family with the billboard, just seeing their reaction, seeing how happy they are.

Ex : Give us one or more hashtags describing you.
#dreamchaser

Ex : What will the creator landscape look like in 10 years from now?
I think the creator landscape will look very different ten years from now. I think creators will have more control over the creative process when they’re working with brands because brands will soon realize that the creators know their audience the absolute best.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram, YouTube, Threads, and Twitter.

Ex : What’s the next big thing in the pipeline for you?
The next big thing in the pipeline is working hard to create something big for myself. Right now, it’s not like a campaign or project I’m most excited about. It is building something for myself and my community, which I am currently working on. I can’t tell you too much, but yeah, just stay tuned.

Ex : What is your dream project?
My dream project will be launching my merchandise or clothing line someday.

Ex : Advice you would like to give to budding creators.
Be consistent, and don’t lose hope because this is not a game where you become successful in a month. It takes six months, eight months, a year, two years to get to a point where you can sustain this as a career. So I would say if you love doing this, if this is your passion and if you can wake up every single day with a smile on your face, no matter if you have to work a 12-hour or a 16-hour shoot day. The industry is full of ups and downs; you need to understand how to ride the wave.

Ex : How did your content creation journey kick start?
I was working at a bank as a financial analyst and also studying for a CFA. I had plans to go abroad to study, but other than this, I always wanted to inspire people through my content creation journey. One day during COVID, I uploaded a video related to my story and that went viral. That’s how my content creation journey started.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral reel is the one related to Vitiligo. It hit 32 million views. As a child, I always wanted to inspire people through my journey, and that was the idea behind making this reel. It was a quick reel.

Ex : Any 4 creators you want to collaborate with in the future.
Jay Shetty, Masoom Minawala, Prajakta Koli and Winnie Harlow

Ex : What piece of tech is your favourite.
Lately, it’s been my Laptop because I edit a lot of content.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I am a CFA level 3 candidate, and I’ve done a B.sc in Economics and Finance, so I will undoubtedly head into the finance industry.

Ex : Do you have an industry mentor?
Yes, I think it’s Masoom Minawala and Prajakta Kohli because of their hard work, consistency and perseverance.

Ex : Tell us about a project that you are the most proud of.
I am proud to be the face of Nykaa’s foundation shade. When I would ask brands for my shade, they would always tell me it’s impossible to get it in India. But after getting into this industry, I was the face of one of the foundation colours.

Ex : Give us one or more hashtags describing you.
#confident #happy #positive #cheerful #ecstatic

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I was shooting for a brand during the rainy season, and I remember falling really badly and hurting myself. Of course, that never made it to my final content piece.

Ex : What’s the first-ever trend that you hopped on?
It was my viral reel on a trend that said, ‘How did I go from this to this?’

Ex : What will the creator landscape look like in 10 years from now?
I think it will probably be saturated ten years from now. But all the creators would reach a level where they’d either start their own thing or go into the movies, etc. There could also be different evolved applications that creators could use.

Ex : What are the platforms you are active on – how do you decide what goes where?
I am active on Instagram and YouTube the most. I upload videos on both platforms depending on the male-female ratio. Audiences on both platforms are different, so depending on your insights, you upload content accordingly.

Ex : What’s the next big thing in the pipeline for you?
I am hoping to get into the movies soon.

Ex : What is your dream project?
My dream project is to work with Dharma Productions someday.

Ex : Advice you would like to give to budding creators.
There’s no right time to start; if you feel like making content and uploading, do it right now. Growth doesn’t come overnight; have patience and just be consistent. I’m sure the results will show. Evolve your content with time, but always do what you love and what makes you happy.

 

Ex : How did your content creation journey kick start?
It all began with a simple request from a fellow dance fitness instructor to feature in her video. She encouraged me to post my own content on YouTube. To my astonishment, my first video hit a million views within a week, and my channel continued to soar from there.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I watched many beauty creators craft captivating transitions and thought, “Why not put my spin on this?” The idea was to keep the audience guessing, watching, and re-watching to decipher the magic behind my transitions. These videos were dedicated to incredible women, carrying the slogan #Ajkinaarisabpebhari, and one of them garnered a whopping 152 million views on YouTube!

Ex : What piece of tech is your favourite.
My beloved PS5 and my TV!

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I’d shift my focus back to my roots in acting, business ventures, and teaching dance classes. I started as a choreographer and content creator, and I’ll continue to do that.

Ex : Do you have an industry mentor?
I owe a lot to the incredible women who have indirectly supported me throughout my journey. However, my biggest support and anchors at home are Krutika Solanki and my family.

Ex : Tell us about a project that you are the most proud of.
While I pour my heart into every project, the ones where I’ve had the chance to act and then choreograph for ad films and original songs, such as “Dil ko mere” and “Qurbaan” with Avika, and the viral “Radha ne Shyam” in Gujarat with Sachin Jigar and Shruti Pathak, hold a special place in my heart.

Ex : Give us one or more hashtags describing you.
#Aadilsenaach #ContentCreatorExtraordinaire

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I’ve had numerous episodes of my pants tearing apart due to my energetic dancing, and I even included some in my videos, but it seems people didn’t notice! One memorable mishap was during a recreation of SRK and Madhuri’s iconic “Chak Dhoom Dhoom” song.

Ex : What’s the first-ever trend that you hopped on?
As far as I can remember, my first viral video was dancing to the “Soni Kinni” song, which took off like wildfire and inspired many others to join in.

Ex : What will the creator landscape look like in 10 years from now?
The creator landscape in a decade will likely feature diverse platforms, advanced AI tools, evolving monetization methods like NFTs, and a continued focus on niche communities for sustainable growth.

Ex : What are the platforms you are active on – how do you decide what goes where?
I don’t discriminate between platforms. Each has a unique audience, so I aim to entertain everyone with dance, comedy, fashion, travel, and lifestyle content. I stagger my content, ensuring that one piece remains exclusive to a platform for at least a good two to three days.

Ex : What’s the next big thing in the pipeline for you?
I’m currently finalizing an OTT show and gearing up for a reality show!

Ex : What is your dream project?
My dream project would undoubtedly involve working with YRF or Dharma Productions!

Ex : Advice you would like to give to budding creators.
Stay true to yourself, find your distinctive voice, maintain consistency in your efforts, and don’t be disheartened by setbacks. Keep learning, adapt to changing trends, and, most importantly, create content that ignites your passion. And never take a break!