Taking things forward

January without a holy trip to Las Vegas is something that I am not used to for the last 14 years. Holy because of CES and for a tech addict like me, there can’t be a better pilgrimage than to be at CES – the hotbed of all innovation. The city of Las Vegas is just the cherry on the “Prasada”. But we all know the world has changed and 2020 has been a catastrophic year taking away all the sunshine. The clouds are now beginning to break and with 2021 we can see that ray of sunlight in the shape of the vaccine. Vaccine or no vaccine, life has resumed. Covid-19 has already pushed the human race to the wall and it is bound to rebound. There is no other way but to move forward and swapping places with Covid and plastering it to the wall now.

This is our Exhibit Tech Awards 2020 special. Again, we could not host all the stakeholders of the Indian Consumer Tech Industry, but we followed the process of public voting and for the first time had a virtual jury meet where Rakesh Biyani joined from London, Siddharth Sharma joined from Toronto and rest of us including Mr Brian Bade, Dj Aqueel, Nucelya, Avinash Gowarikar all through their screens “zoomed” in and together we picked the winners that you can meet in the following pages. Just to add some flamboyance in the Exhibit way, we booked the 38th-floor lounge of St Regis and laid out all the winning gadgets against the beaming Mumbai skyline and
a pompous setup and did a walkaround video that is now live on our Youtube channel. Next year hopefully, we will revert to the meeting, greeting and awarding in person and have perhaps a high decibel gala awards night as always.

It’s the start of 2021 and already from the automotive industry, invitations are trickling in for launch events and hopefully, the tech industry will follow suit and we will all get back to business as usual, perhaps with the masks on. Did you know that the face mask market is projected to grow from USD 737 million in 2019 to a whopping USD 22143 million in 2021 [Source: markets and markets research Pvt ltd]? No one could have anticipated that. We are waiting to see some interesting tech innovations coming for the masks and sanitization market, which will become a way of life even after the pandemic is gone. Don’t believe me? Ask anyone who has visited Japan anytime in 2019 or earlier, and they will tell you that people with masks on was a common sight in Japan even then and it just got more layered up in 2020.

There is plenty of anticipation and expectation from the year ahead, but don’t forget to take away all the learnings from 2020 which is to survive you need basics and we have to be there for each other because we are all in this together.

Time To Believe in Karma | Editor’s Note June ’20

This is our second issue from home, amidst these gloomy times when suddenly every email, phone or WhatsApp starts with “How are you?” in a meaningful way. If you have never believed in God or are a staunch atheist, it’s time for you to do some good karma, just like Sonu Sood sending thousands of migrant laborers back and like a real ‘hero’ standing there in person to waive them and thankfully not contracting COVID-19 himself. This explains a few things.

He did not want us to abuse the climate and get to a point where global warming is alarming.

He did not want the rich and crony capitalist to become very powerful, almost like an oligarch, and get a feeling of invincibility. Covid-19 has come out as the greatest equalizer, it doesn’t spare anyone.

He wanted all of us to reflect and not run 9-6 with extra hours in travel, or worse, fly to another city for a 30 minute meeting, which today is just a zoom call away.

He wanted us to emphasize that only essentials matter in life, just like the stone age. Air to breathe, food grains to eat, water to drink. We can add the internet to this tech age as an essential and may be single malt every now and then too.

He wanted us to spend time with our loved ones, which we take for granted, converse with the kids and enjoy the simple pleasures.

He wanted to stop such massive urbanization and mass exodus to cities. Now the migrants have gone back and almost 50% will not return and some fine gentlemen like billionaire Sridhar Vembu of Zoho, who spearheaded a new movement with Zoho schools, has set up his corporate office in a small village 650 km off Chennai. This, after living in the sophisticated Silicon Valley for decades. He is our God or the Superpower or the almighty or the creator up there.

The fight is on, with the invincible COVID-19, with our physical neighbours at the borders, with the falling economy, joblessness and total chaos. The real winners are those who can find their real purpose in life and if the whole world starts believing in karma then the #WorldHasChanged for the better.

That was my spiritual side because I consider myself blessed to be nestled in my complex apartment along with the people who matter in life having all amenities including ice-creams and single malt delivered to my doorstep unlike many unfortunate ones who are fighting for the daily means of livelihood. During this lockdown, I held many roundtable webinars with industry heads and the conversations are laid out in pages ahead. All of them were universally and reciprocally enjoying this downtime with family while working more from home sharing some other great insights into the new world order.

Now coming to Rakul Preet Singh, the actress who I have known for a long time and seen her rise to fame with a whooping 14.1 million fans on the gram. We did this whole shoot at her home with the smartphone camera without the frills of hair, make up, lights, any ace photographers and rounded up with an interview via a video call. Her strong hesitance to shoot was soon overcome by her sportiness and some rounds of convincing.

We devised a strategy, the magazine’s in-house stylist, Simran had sourced her clothes before the lockdown which helped us tremendously  and we delivered that alongside the new Moto Razr to her house to be taken in after surface quarantine of 24 hours. Since Mumbai skies decided to turn gloomy, we sent across a ring light which we use in the office for YouTube videos which was Armageddon and what you see in the cover and the pages ahead, is a result of that.

Enjoy the issue and stay safe and start believing in karma or Sonu Sood or both.

Also Read:
Unlockdown 1.0 – The 3 Cs – China, COVID & Cure!

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