Tanmay Singh | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Tanmay:  I’ve been in this community for the past 2 years , people here always had a curiosity of knowing what this is that I do on my PC all the time. With the Internet getting available to almost everyone in the previous years I’ve seen a lot of development here , more people have started to know me, even the ones around me now have a basic idea of what I do.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Tanmay:  I don’t think there’s any ‘secret’ that only the influencers know, we are just like the normal crowd, what they know is what we know.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Tanmay:  I’ve always wanted to be a professional football player , so I think it would be that.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Tanmay:  An internet connection, my smartphone and a laptop maybe.

Ex:  A technology you wished you’d invented?

Tanmay:  Video Games , they are the ones that fascinate me a lot.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Tanmay:  I’ve had a fan who wrote a song and a rap for me , it was the best encounter I would say.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Tanmay:  Yup, surely this increases as the popularity goes up but as i said , believe in yourself , the others dont know what you have gone through to come up at a stage like this , you know you gave your 100% so you stick to it no matter what the haters/trollers say , we have 100 times more supporters and these haters/trollers.

Ex: What does success mean to you?

Tanmay:  When I am happy about what I am doing.

Ex: Which three things does someone starting in the gaming industry need to know?

Tanmay: It might look easy , but you need to know that thousands are already fighting for what you dream to have. You need to develop an extraordinary skill in either Professional or Content making.

Ex: What would you say is the biggest challenge for a gaming influencer?

Tanmay:  The people here in India never consider this as a career , though it has developed in these previous 2-3 years but still they need to know it is just like another JOB.

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Somya Gupta | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: Back then it wasn’t, even so, commercialized there weren’t as many brands and influencers as well. So yes I think it’s become more of a profession now and not just one’s passion. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: One thing which I think they might not realise from the outside is that it’s not roses all the way. It’s really difficult to shoot, edit and churn out content daily and it takes a lot of commitment. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: If not this then I would have tried my hands on acting. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: All of them have been super special to me, because all of them are so sweet, I can’t choose one. 

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: To be honest, I have been really lucky that I haven’t had to go through a phase like that, I hardly get negative comments, also I have learnt to ignore those. Also, my family and especially my mom always tell me to stay chill and not let things affect me. 

Ex: What does success mean to you?

Somya: I have always believed in being happy and spreading happiness and that’s what it is for me. I just want to keep creating content and make my audience happy. 

Ex: When was the first time you bought your dream makeup product and which one was it?

Somya: When I started, I wasn’t into makeup at all. Later when I started going for photoshoots and stuff is when I discovered makeup so I didn’t really have a dream product.

Ex: What would you tell young girls when it comes to ideals of beauty that our society has set up?

Somya: Keep your head high, work hard, be kind and rest will follow, also remember to keep smiling.

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Usaamah Siddique | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Usaamah: I started off 6years ago, at a time when there were hardly 10 bloggers in the country, of course digital marketing is on a high right now & hence there are more bloggers in the space. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Usaamah: I’d run a restaurant in Greece 

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Usaamah: Phone, GoPro & a Drone 

Ex: A technology you wished you’d invented?

Usaamah: self driving cars 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Usaamah: A reader once tracked me down to a club in London, through my Instagram stories. 

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Usaamah:  I’m very content with what I do & where I am, obviously this comes with time & understanding your space. 

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Usaamah: trolling & negativity is very common, one has to really put those things aside & move on with whatever they’re doing. Ofcourse it has a lot to do with an individuals thinking & maturity. 

Ex: What does success mean to you?

Usaamah: Being happy is success to me. I don’t think anything monetary necessarily defines success, because that will always be a never ending process. 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Usaamah: influencers do change a perception of a brand. Also proven to be very successful for brands even if they’re doing something already existing in the market. Influencer marketing creates the vibe of the brand on a whole.

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Riya Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved? 

Riya: Definitely, this industry has evolved immensely. I mean a few years ago in India people didn’t know how blogging works. My daily routine of adorning stylish clothes & uploading it on the gram paved the way to my career with no clear intentions of course as it was just out of passion. And now we play a key role in marketing the products in the market. Every brand considers this mode as an important tool in receiving organic awareness. It feels great that we are accepting the change and learning each day. Let’s see what’s more in store in the future.

Ex: Can you give us an insight into social media platforms that only an Influencer can know? – That’s a secret you’ll never know!

Riya: What would be your calling in a parallel universe? (Alternate career options) A spy for sure!.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Riya: My phone for sure i mean who wouldn’t want to capture the moment, powerbank & Alexa

Ex: A technology you wished you’d invented? 

Riya: A phone

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Riya: I would just say don’t take it to your heart. Dealing with it can be difficult & you might doubt yourself too but just remember this if 10 people dont like you that’s alright because there are  20 people out there who love you for who you are. I believe in this and it truly works out for me. 

Ex: What does success mean to you? 

Riya: Success at this point in time for me is to be more creative & produce content for my #CIACFam because nothing makes me happier than the appreciation I receive from them.

 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come? Yes, a lot of people have started taking this as a serious profession. I just see it evolving and developing.

Riya: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay? – I feel this trend is like a glimpse into the high tech fashion that the upcoming future holds. I’d love trying it out though but can’t predict much. Maybe this is more to be explored.

Ex: How would you define your personal style?

Riya: My personal style is a mix of everything like sometimes I like being dressed up in a casual comfy simple T-shirt & sometimes I like experimenting with crazy trends.

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Somya Luhadia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: I started my channel in 2018 Unknowing of the fact how big your reach can be if you have a power of good content, I truly believe that digital space is evolving every day with new creators coming up with varied content ideas and audience consuming the same!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: Today in light of the internet there is nothing hidden from the audience, everything about every platform is out there. This is why they can relate to us more because they know how it works, how people share their experiences, knowledge and influence each other. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: I don’t think I need an alternate career, I choose this over my regular job offer because I love to be a part of people’s life, motivating them to have a healthy & fit routine.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Somya: Phone, Laptop and Airpods

Ex: A technology you wished you’d invented?

Somya: Hehe, Phone For sure, it has changed the game completely so inventing something like this would be a great achievement!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: An ardent follower of my channel, who has made a beautiful fan page, wanted to meet me. At a workshop of mine, she left behind her brother’s wedding to meet me and was all dressed up the way I dress up in my videos. I can never forget that moment, which made me feel so special.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: It’s all about being honest and being yourself, if you are true to yourself, you remain unaffected by the Dark Side because you truly believe and accept yourself! 

Ex: What does success mean to you?

Somya: For me, success is always about being happy and satisfied with what I am doing, and I am happy helping people get fit and healthy in life, more the merrier!

Ex: Best tip for fitness every day?

Somya: Give it a priority! It’s a matter of lifestyle so eat healthily, exercise to release good hormones that will make u feel wonderful about yourself and a space full of positivity!

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Abhi and Niyu | Changemaker | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.

Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.

Ex: A technology you wished you’d invented?

If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.

Ex: What does success mean to you?

  • Freedom – to live the life you want to live
  • Respect – from the people who matter to us
  • Integrity – because self-respect matters more than any other respect

Ex: What was the thought process behind this journey?

We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference. 

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Manav Chhabra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manav: A lot of change. When I started it was only fashion bloggers I could see on my instagram explore, it was mainly aesthetic photos that were going viral and slowly the videos took over. Now the scope is much much wider and people are making it a primary profession for themselves.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Manav: I guess the most important insights are the amount of impressions you get on your posts and the audience you have. Your content should be based on your audience. The age of your audience, region etc. These insights really help us to figure what should be our upcoming content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Manav: I’m a law graduate. So, lawyer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Manav: My phone, My laptop and My Camera

Ex:  A technology you wished you’d invented?

Manav: Alexa

Ex:  What does success mean to you?

Manav: Making your parents proud.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manav: I don’t think so. Apps can be temporary but social media is gonna last forever. It’s a new profession. So many People are earning through it and now it’s one of the most important parts of everyone’s life.

Ex:  How do you choose the brands that you want to work with?

Manav: Class over anything. My and my team are really picky about the brands we choose for the collaboration. If the brand may affect my audience in a negative way, we will straight away so NO.

Ex:  What according to you will be the next big trend in the Lifestyle blogging industry?

Manav: Big brands collaborating with budding influencers. That’s what i am really looking for.

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Malini Agarwal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Malini: Over the last decade, I have seen it change and evolve so much. People have gone from bloggers influencers to content creators and there are so many different kinds of creators now. It’s quite fantastic to see the range and I’m very happy to have carved a path into this as an actual viable career.

 Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Malini:  I think the main thing about social media platforms that every influencer should know is that authenticity is absolutely crucial.

Ex:  What would be your calling in a parallel universe? (Alternate career options)

Malini: Growing up I always thought I’d be a criminal lawyer because my sister’s a lawyer too!

Ex:  A technology you wished you’d invented?

Malini: Pretty much everything but it would be really cool to have invented the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Malini: I was once at this bar called Rasta and a girl came up to me who I’ve never met before and said thank you for Malini’s Girl Tribe because it really helped her get out of was depression after 3 weeks!

Ex:  What does success mean to you?

Malini: To me success is happiness there’s no amount of money or fame that can get you happiness so if you’re truly happy then I think that means you are successful in every way.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Malini: I think influencer marketing is a new reality and I think it’s really resonating with people. I don’t see it going away anytime soon but I do see it evolving.

Ex: What was the thought process behind this journey?

Malini: You know the great thing is that I had no idea and people always ask me how did I build this brand or this career. I actually tried a lot of different things; being a dancer, being an RJ working at MTV and Channel V, and digital content which actually now looking back were all the tools that I needed to be able to start my own entrepreneurial journey. I love this Japanese concept of ‘ikigai’ which means your true passion lies at the center of 4 things: what you love to do, what you’re good at doing, what you can get paid to do and what the world needs.

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Go2Words | Top 100 | Influncex’20

Ex:  Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Go2Words:  In the last ten years, digital blogging has become a lot more personalized, focused, analytic-based, and optimized for user demography. Content is now richer to experience.

Ex:  Can you give us an insight into social media platforms that only an Influencer can know?

Go2Words:  Social media platforms look at success based on various parameters—the quality of feed, the relevance of content, relative quality with global competition, user consumption parameters, ability to use right hashtags, consistency over a long time, and topicality of the content.

Ex:  A technology you wished you’d invented?

Go2Words:  No wishes. I am inventing something that would revolutionize how we learn the language and find meanings and context around words.

Ex:  What does success mean to you?

Go2Words:  It has two dimensions. At an external level, doing what you like and being paid for it so that you can do it more and reap rewards. At an internal level, success is having a long-term view of a purposeful life and
staying on the path of it without compromising physical, spiritual, and economic needs.

Ex:  Which people or books have had the greatest impact on your growth, and why?

Go2Words:  When I was in class VIII, I had read this marvelous book, “The power of the subconscious mind” by Joseph Murphy. This book had an immortal impact on my mind and in my life. It started lettering the
path to where I am and where I feel I am going!

Ex:  What was the thought process behind this journey?

Go2Words:  I always wanted words to be meaningful, impactful, and purposeful. As a child, I had seen many relationship issues on misfired words. Misfired words represent an ambiguous, unsure, insecure thought process—the beginning of the conflict, chaos, and pain. My life is a play with words; the technology I am building is around words—so it seems my soul knew the purpose before my training reached a scale and mission.

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