Fashion Influence Archives

Usaamah Siddique | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Usaamah: I started off 6years ago, at a time when there were hardly 10 bloggers in the country, of course digital marketing is on a high right now & hence there are more bloggers in the space.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Usaamah: I’d run a restaurant in Greece

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Usaamah: Phone, GoPro & a Drone

Ex: A technology you wished you’d invented?

Usaamah: self driving cars

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Usaamah: A reader once tracked me down to a club in London, through my Instagram stories.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Usaamah: I’m very content with what I do & where I am, obviously this comes with time & understanding your space.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Usaamah: trolling & negativity is very common, one has to really put those things aside & move on with whatever they’re doing. Ofcourse it has a lot to do with an individuals thinking & maturity.

Ex: What does success mean to you?

Usaamah: Being happy is success to me. I don’t think anything monetary necessarily defines success, because that will always be a never ending process.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Usaamah: influencers do change a perception of a brand. Also proven to be very successful for brands even if they’re doing something already existing in the market. Influencer marketing creates the vibe of the brand on a whole.

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Riya Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Riya: Definitely, this industry has evolved immensely. I mean a few years ago in India people didn’t know how blogging works. My daily routine of adorning stylish clothes & uploading it on the gram paved the way to my career with no clear intentions of course as it was just out of passion. And now we play a key role in marketing the products in the market. Every brand considers this mode as an important tool in receiving organic awareness. It feels great that we are accepting the change and learning each day. Let’s see what’s more in store in the future.

Ex: Can you give us an insight into social media platforms that only an Influencer can know? – That’s a secret you’ll never know!

Riya: What would be your calling in a parallel universe? (Alternate career options) A spy for sure!.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Riya: My phone for sure i mean who wouldn’t want to capture the moment, powerbank & Alexa

Ex: A technology you wished you’d invented?

Riya: A phone

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Riya: I would just say don’t take it to your heart. Dealing with it can be difficult & you might doubt yourself too but just remember this if 10 people dont like you that’s alright because there are 20 people out there who love you for who you are. I believe in this and it truly works out for me.

Ex: What does success mean to you?

Riya: Success at this point in time for me is to be more creative & produce content for my #CIACFam because nothing makes me happier than the appreciation I receive from them.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come? Yes, a lot of people have started taking this as a serious profession. I just see it evolving and developing.

Riya: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay? – I feel this trend is like a glimpse into the high tech fashion that the upcoming future holds. I’d love trying it out though but can’t predict much. Maybe this is more to be explored.

Ex: How would you define your personal style?

Riya: My personal style is a mix of everything like sometimes I like being dressed up in a casual comfy simple T-shirt & sometimes I like experimenting with crazy trends.

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Rajvee Gandhi | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Rajvee: Digitalisation has changed a lot. Now, influencers, alongside celebrities, are also chosen as brand ambassadors, for lead campaigns, events!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Rajvee: Efforts behind the content are a lot more than it seems, which only an influencer would know!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Rajvee: Graphic designer

Ex: A technology you wished you’d invented?

Rajvee: Robot for sure

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Rajvee: A male follower tattooed my username on his chest. I received the picture of it from his friend. I was overwhelmed!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Rajvee: It somehow helps. As we’ve heard, “any publicity is good publicity”.

Ex: What does success mean to you?

Rajvee: Whether failure or success, It’s always a process of learning!

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

Rajvee: Fashion is always exciting & fun when experimental! Fashion-tech will definitely level up the game.

Ex: How would you define your personal style?

Rajvee: Easy and comfortable but with an oomph factor!

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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