Fashion Influencer Archives

Usaamah Siddique | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Usaamah: I started off 6years ago, at a time when there were hardly 10 bloggers in the country, of course digital marketing is on a high right now & hence there are more bloggers in the space.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Usaamah: I’d run a restaurant in Greece

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Usaamah: Phone, GoPro & a Drone

Ex: A technology you wished you’d invented?

Usaamah: self driving cars

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Usaamah: A reader once tracked me down to a club in London, through my Instagram stories.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Usaamah: I’m very content with what I do & where I am, obviously this comes with time & understanding your space.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Usaamah: trolling & negativity is very common, one has to really put those things aside & move on with whatever they’re doing. Ofcourse it has a lot to do with an individuals thinking & maturity.

Ex: What does success mean to you?

Usaamah: Being happy is success to me. I don’t think anything monetary necessarily defines success, because that will always be a never ending process.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Usaamah: influencers do change a perception of a brand. Also proven to be very successful for brands even if they’re doing something already existing in the market. Influencer marketing creates the vibe of the brand on a whole.

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Dixita Patel | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Dixita: In 2015, digital blogging was way different. Most of the readers, viewers were drawn towards photographs (static images) and stories. Nowadays people are more interested in videos, they are coming out of their comfort zone, creating different styles, comfort zones, experimenting a lot in terms of style, trends and colors.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Dixita: Each social media platform has a different set of audience & they engage in a varied manner. For any social media platform, an influencer needs to experiment with the content and sometimes they do work out for them and staying connected with their audience helps us to grow.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Dixita: I am a Civil Engineer. If not an influencer, I would have taken projects in my field.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Dixita: Phone, compass, knife

Ex: A technology you wished you’d invented?

Dixita: I wish to invent software that will automatically detect fake news and scan for the source of information and delete it from an online platform.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Dixita: So on my social accounts, I share tips to pose with your friends or sister. While I was shopping at infinity Malad – one of the girls who followed me came up to me and said she would like to do the same pose with me and that was an amazing feeling.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Dixita: When I started in 2015, a lot of negative sentences/comments were on my profile which was specifically related to my body shape like you don’t have a perfect body, style and someone even told me your clothes don’t look expensive. I took it in a positive way that when somebody says you don’t have a perfect style, I have a style that is different from their dictionary-style and that encouraged me to create my own way of styling and that helped me develop my own sense of fashion.

Ex: What does success mean to you?

Dixita: Success to me is doing things that I love every day. This may sound simple, but what I love changes over time and having the ability to change what I’m doing to match my passion is true success.

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