Fashion Influncer India Archives

Sejal Kumar | Fashion | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Sejal: Digital blogging space is constantly growing. Now, people are more accepting of this career path. Space has evolved immensely over the years as now, the audience is aware of the content they want to consume and thus, the creators are putting out as relatable, useful, and entertaining content they can. Earlier I would find it difficult to even explain my profession but now we are getting recognized even in traditional media which feels great!

Ex: A technology you wished you’d invented?

Sejal: Airpods! I think they are such a good device for anyone! Creators especially! I’ve used them in a million different ways to create content

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Sejal: On a family trip on the train to Amritsar, this girl figured out which day I was leaving via my stories and somehow even my coach reading the names on the train! She came to our seats and said ‘yes finally found you!’ My grandparents were so shocked and I was too! She had an adorable scrapbook with her with my pictures that I signed and I was in complete awe. BUT thank god this wasn’t a creepy guy, I’ve been careful with my stories since then!

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Sejal: It is not easy. I love my job and I am grateful for everyone that loves my work but there are people who will always want to bring you down. Most of the time, I try to not let the hate get to me. I think taking a break, meditating, and believing in yourself is the only way ahead!

What does success mean to you?

Sejal: A side product of doing something that fulfills me and keeps going every day, even if some days are bad.

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

Sejal: Fashion and Tech are the two things I love. I think it’s a beautiful combination. Yes, it is here to stay. I am continually impressed with how creative people get day by day.

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Usaamah Siddique | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Usaamah: I started off 6years ago, at a time when there were hardly 10 bloggers in the country, of course digital marketing is on a high right now & hence there are more bloggers in the space.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Usaamah: I’d run a restaurant in Greece

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Usaamah: Phone, GoPro & a Drone

Ex: A technology you wished you’d invented?

Usaamah: self driving cars

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Usaamah: A reader once tracked me down to a club in London, through my Instagram stories.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Usaamah: I’m very content with what I do & where I am, obviously this comes with time & understanding your space.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Usaamah: trolling & negativity is very common, one has to really put those things aside & move on with whatever they’re doing. Ofcourse it has a lot to do with an individuals thinking & maturity.

Ex: What does success mean to you?

Usaamah: Being happy is success to me. I don’t think anything monetary necessarily defines success, because that will always be a never ending process.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Usaamah: influencers do change a perception of a brand. Also proven to be very successful for brands even if they’re doing something already existing in the market. Influencer marketing creates the vibe of the brand on a whole.

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Aashna Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

When I started blogging 6 years ago, the term blogging wasn’t very popular in India back then.It was initially blogs with a lot more written information, which then slowly moved to platforms like Instagram and Facebook for images, and then evolved into longer videos on YouTube and IGTV. When I started, I never thought I’d be creating such videos. This would have to be the biggest change for me.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Honestly, I think social media is different for everyone. We all have our different ways of consuming content, we all have our own favourite platform, our own particular time of the day that we like to post, etc. I think the biggest insight would be consistency and interaction.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

my phone, portable Wifi & a power bank

Ex: A technology you wished you’d invented?

I would have said the internet but I can’t imagine being even remotely close to inventing that so Netflix, maybe.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It would have to be the first time someone recognised me in public. She came up to me and brought her mom along too and they both told me how much they love me and what I do. And I was super shy and nervous, but it’s one encounter that I’ll always cherish.

Ex: What does success mean to you?

For me, doing what I love because it would make me happy and being able to make a living out of it, is success for me.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

As a creator myself, Influencer Marketing is pretty much what my job entails. And I see first hand what it can do. If you’re a creator who has an organic following that loves your style/content and truly takes your recommendations seriously, influencer marketing can work wonders for the brands that work with you. So it’s definitely not a fad, and given the way social media is growing today, I only see this growing bigger and bigger over the next few years.

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

I’m not quite sure how I feel about it. I’m the kind of person that takes some time to get used to new changes. It’s definitely very interesting, but maybe I’ll grow to love it if it does stay.

Ex: How would you define your personal style?

My style is usually pretty experimental. Currently, being at home most of the time, I’ve been loving classic fits. I’m all about basic, well-fitted pieces paired together with statement shoes and accessories right now.

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