BoxFit, a Delhi based fitness, health & lifestyle brand recently announced the launch of its newly improvised app ‘BoxFit At Home’. The hyper-curated and live content, omnichannel distribution and a truly customer-centric approach provide BoxFit members with a holistic experience from the comfort of their homes.
Founded in 2016, the brand gained steam in its home market by taking a holistic, integrated approach to wellness. The app constitutes of a video-based fitness interface with world-class instructors providing personalized interactive workouts put together to make exercise fun and not just a chore. With the app, BoxFit offers an intrinsic experience that makes fitness entertaining, approachable, effective and convenient. The BoxFit trainers grace the screen as DJs, motivators, and entertainers curate challenges for people to compete with others and themselves in each session. Thus making this 45-50 minute group fitness workout fun and exciting. The app also features a special 1000 calories workout wherein the class will not stop till 1000 calories are burned up by the trainer and with him/her the attendees. The curriculum design allows for the creation of a variety of workouts for both novice and experienced clients alike. From Abs and Cardio to Kickboxing, the wide range of exercises are designed for one’s home-space, catering to all, without the need for any extra equipment.
Speaking on the launch, Rishi Baveja, Co-founder, BoxFit said, “This year, with the new normal, working out at home is becoming a chore that one feels the need to follow. We wish to bridge this very gap between the ‘need’ to work-out and the ‘fun’ in working-out with BoxFit At Home. We want people to feel mentally and physically uplifted on this journey with us and we’re really excited to bring it into people’s lives. We want our members to get rid of all the stress and have fun with us on our app, and well, get fit with the fun.”
Though BoxFit operates in the fitness space, it has an impact of a lifestyle brand which puts content first and is community-focused. With the launch of the ‘BoxFit At Home’ app, dynamic content is produced in rapid iteration cycles to address the constantly changing customers’ wants and needs. With this app, every class is a live event and an experience which is curated in a way that it addresses the mind and body as trainers use motivational psychology to energize the attendees.
The app will predominantly provide its members with:
- Fresh Content Library: 150+ classes every single month, access to live classes daily, and an on-demand library – anytime-anywhere.
- Interactivity: Real-time response (shout outs, song requests, “custo-live”), virtual locker room, leader boards.
- Personalized Goals: Challenges to inspire accountability, curated programmes to help members achieve their fitness goals.
- Value-Added Services: More fitness horizontals, Goal-based customized meal planners.
BoxFit At Home is systemized to be the perfect blend of motivation and entertainment with its aforementioned remarkable features. The symphony of a workout is engineered to the beats of mixed hip-hop, house and commercial bangers. The music, the vibe, and the collective heartbeat of a virtual classroom come together like an opera on BoxFit At Home, and the attendees can burn up calories, feel good, and experience an endorphin high for the rest of their day at the ease of their homes with just one click.
Consumers will now be able to purchase the BoxFit At Home experience through the app on Google Play, iOS and the website at special introductory prices. The starter pack for 1-month access is available for 2499. Apart from this, customers can avail other packs: 3-months access for 6,499, 6 months for 9,999, and 12-month access for 14,999 at the best price value of 1250 per month only!
