Kamiya Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Kamiya: I started my journey in the digital space almost 4 years ago and I have to admit that the rules of the game change everyday. Most influencers associate digital with social media but the ban of TikTok is a big example of how we should not rely on social media alone. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Kamiya: Position yourself as an expert in one specific area that you are truly passionate about. DON’T BE – Jack of all, master of none.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Kamiya: I was and would probably go back to being a Journalist/News Anchor. 

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Kamiya: I will need just one gadget – my mobile phone. He is a smart boy and can fill in for every other gadget that’s missing. But if you insist on three, carrying my laptop and airpods won’t hurt. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Kamiya: It’s very nice to receive sweet DMs from the online community. But there was one that had me in splits. It said, “Dear Kamiya, Tumhara intezaar karu ya dusri ka intezam karu. Aj tum decide karlo” – (his name) I reshared by stating, “Karle bhai karle, Quarantine tak toh koi chance nahi

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Kamiya: There is this dialogue in the film Guru, “Jab log tumhare khilaaf bolne lage, samjh lo tarakki kar rahe ho” So here’s how popular influencers should feel. 

Ex: What does success mean to you?

Kamiya: I would like to say, ‘Success means happiness’ but honestly, it’s just a quote in this practical world. Every time I have set a target for myself benchmarking it as success, the bar only got higher once I got there.

Ex: What are the difficulties that you face when you’re on a solo trip?

Kamiya: While travelling solo, sometimes you may find yourself at a place that’s not 100% safe, that’s when you miss having someone around. Although I am a very safe traveller and don’t experiment if I am doubtful of an area. Other than that, I don’t miss anything or anyone. I quite enjoy my own company. 

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Sonu Sood : THE MODERN MESSIAH | Editor’s Note August ’20

When I heard that CES 2021 is going virtual, it took me a few days to come to terms with that as I could not stomach this piece of news. Firstly, in my mind, 2020 is not to be counted and the start of 2021 without being at CES looked like an extension of 2020. In fact, for the last 9 years, it was nothing short of a religious process to start January submerged with all the tech and meet all my friends and folks who “download” themselves in Las Vegas from all over the world and in between the casinos and the exhibition halls, the year was shaped. But this was inevitable and an expo of that scale in between the pandemic would have been catastrophic. Even if we are at the tail end or in a better situation with vaccines being produced. So just like the virtual launches that we have got used to now with the Hector Plus, Tucson, Kia Seltos, the OnePlus Nord (With its AR launch), Samsung Galaxy unpacked event and the rest, Virtual CES is something that will be painful to swallow but will be in line with the new normal.

This month, launches kept dropping from the tech and auto world and the signs that we are in the midst of a pandemic started to diminish; perhaps signs of the economy opening up. Amidst all, the OnePlus Nord virtual AR launch was something that was a spectacular treat and satisfied the nerds in us. The auto sales this month are also almost neck to neck with July 2019, at 197,523 units. This is also the first issue since lockdown when we went to a studio, had a stylist, pro lensman, hair, makeup, studio and the entire sanitization frills along with the man of the moment Sonu Sood just like we used to do pre-COVID times, nowadays called ‘BC’ (Before COVID).

I have known Sonu for 4 years now and the first time I had met him was when he walked Exhibit -tech fashion tour. I had observed how the media and photographers lap on him. Because of his affable nature, having come from ground zero and made his own niche in south and Hindi film industry, it was hardly surprising when he came forward and has now made a name for himself in the history of “The Great India Migrant Movement’. Sometimes you just need to do your bit and a movement starts. Sonu Sood is that example and when we are in the cusp of celebrating our 74th independence with 74 gadgets that have changed our lives, there can be no better person to dote our cover.

His fearlessness and the decision to go out and meet 1000s of people amidst the COVID proves a point, either he believes in his immunity – the fitness freak that he is or in karma. I think it’s a bit of both. Now as we have learnt to live with the virus, we should never unlearn that it’s only the essentials that matter in life, rest everything is a chase a mirage which engulfs our whole life.

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