Influencers Interviews Online | Know more about their LIferstyles

Mumbikar Nikhil | Trendsetter | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Nikhil: Changes which I have seen in the digital blogging space that there are so many opportunities have grown a lot and more and more people are coming onto this.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Nikhil: The insight which I can give you is that the Influencer who is more personal about their life has more connection with their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Nikhil: I would have been either a Photographer or probably a DOP.

Ex: A technology you wished you’d invented?

Nikhil: Technology I wish I could have invented the Smartphone, It’s a device on which we all rely on and I think it’s the most popular invention in the history of Mankind.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Nikhil: There are many but one is that when I was traveling from Kolkata to Visakhapatnam two boys were standing just before the toll naka and when I spoke to them, they told me they came 200km from inside a village and they just guessed it I would be passing from there because I didn’t update it anywhere. I was really shocked and felt blessed at that time.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Nikhil: Definitely grows with the popularity or I’d like to say Depends on how deep of a personal connection an influencer have with their audience through their content. When you grow, you gotta have bullies and haters. That’s proof you are growing.

Ex: Tell us something we don’t know about the influencer’s content strategy?

Nikhil: One thing people don’t know about the content strategy is that Influencing is not just about to look good, wear good clothes, It’s about talking what needs to be spoken and doing something which people find it challenging and of course you need to be calculative and futuristic what’s gonna happen in the future and accordingly make a move.

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Namrata Purohit | Entrepreneur | Influncex’20

Ex: What would be your calling in a parallel universe? (Alternate career options)
Namrata: If I was not a fitness coach, I would be a scuba diving instructor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Namrata: My scuba diving computer, compass, air, and depth gauge.

Ex: A technology you wished you’d invented?
Namrata: Technology that I am really trying to work on is teleportation.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Namrata: Honestly I don’t have a favorite as every meet with anyone who knows my work, or follows my journey is extremely special. However, the first time will always hold a special place in my heart! I was at an airport and someone, who seemed really happy to see me came running up to me. She spoke to me about her journey and how my posts have inspired her to transform her life. It felt really great, knowing that I have inspired her in some way and that I am a part of her fitness journey and transformation.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Namrata: Everything has two sides. There is a day and there is night, it is good and it is bad. All I can do is try my best, give my best and share what I truly believe in and I will continue to

Ex: What does success mean to you?
Namrata: Success is tough to define. I think in one way it is the ability to do what you love. This may sound easy but is something that could keep changing. Success is the ability to constantly adapt to that change, to keep moving, and to always be able to do what you love. And to be able to wake up every day loving what one is doing!

Ex: What does a normal working day look like for you?
Namrata: I start my day early and usually workout before my day starts. I then take 8-9 classes in the day, a study in order to gain new knowledge or learn about the latest research, work on The Pilates Studio at the backend and try to wrap work up by 7 pm.

Ex: Best tip for fitness every day?
Namrata: KISSS every day! Keep It Safe Simple and Smart!

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Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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Sarah Hussain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Sarah: I started 4 years ago, where the space of digital marketing was not so solid, and Instagram/YouTube bloggers were just treated with freebies and free lunches. However, no people like me are making it a career choice, people have started recognizing it, brands want their products to be endorsed by bloggers, and it works as a regular creative business.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Sarah: I feel social media is one place for expression which gives every creator its chance to express their creativity. If you’re good at something the app can make you a star, you don’t need to be super rich or an influential person, social media recognizes talent faster than any other platform.

Ex: A technology you wished you’d invented?

Sarah: To make all my videos viral.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Sarah: There have been many really, but once a man msged me that he named her daughter Sarah, because he wants her to become like me, I was really touched by it.

Ex: What does success mean to you?

Sarah: Success is never a target, for me success is waking up everyday, making content, making my followers happy and having a good night’s sleep. It’s constant. I believe hard work is the way to success.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Sarah: I don’t think social media is going anywhere, it’s a super growing field. I see this field getting more popular than movies in the years to come.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Sarah: I really want to try authentic Spanish and Andhra Food.

Ex: What do you do to make your content unique from others?

Sarah: Originality and just sheer love for what I do.

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Ankit Panth | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Ankit: A lot of upcoming gamers who see me as a role model started asking me to stream so that they can learn by watching me play and that’s when I decided to start streaming. It started from one person watching to a few hundred and has kept increasing. Today my live streams and my videos are being shared by fans to convince their parents that gaming can be taken as a career. I feel happy to see that even my fans’ parents have started trusting me.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Ankit: I feel I would become a DJ or an actor. I love music and acting.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Ankit: My gaming laptop, my wireless gaming headset, and my go pro camera.
Ex: A technology you wished you’d invented?
Ankit: Equipment that needs 1 person to pedal and can create enough electricity to run light, water pump, and basic necessary things for an entire village!
Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Ankit: I feel people have questions most of the time and if you have the answers, it doesn’t lead to trolling. In my case, I reply to most of the comments and I know my fans. If I see an unknown trying to get attention, I just block them straight away.
Ex: What does success mean to you? –
Ankit: Getting up in the morning and seeing my mom smile because she doesn’t have to worry about anything anymore.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Ankit: It’s going to keep growing, I feel. Everyone is enjoying it and that’s the reason you see so many platforms and so many influencers. Everyone is growing and in different fields.
Ex: Which three things does someone starting in the gaming industry need to know?
Ankit: It’s not easy, be patient. Getting a gaming pc does not mean that you have arrived. It will take time and a lot of hard work.
Ex: What would you say is the biggest challenge for a gaming influencer?
Ankit: To build his or her community the way he or she wants to and stick with it.

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Big Boy Toyz Brings India’s first VR Technology Showroom Tour to India!

Well!

BBT has its own way of doing stuff and staying at the top of the game.

They’ve done something innovative this time, which is India’s first virtual reality showroom tour.

All of you pre-owned luxury car enthusiasts will be able to witness the entire showroom experience on your smartphones.

Big Boy Toyz has promised that you will be getting the same exceptional experience found at their store physically. They have recently launched their application for Android and iOS devices, by the name BBT, featuring online bookings, 360-degree view of cars via photos and videos, BBT merchandises, and a secured payment gateway.

“We’re elated to introduce advanced technology in the pre-owned luxury car space. With the ongoing COVID-19 crisis, we wish to support our 4.5 million customers from across the world.”

Mr. Jatin Ahuja, MD and Founder at Big Boy Toyz

“Ever since the crisis has restricted our customers from visiting our store offline, they’ve been relying on the technology to get the latest updates, raise a query for prices, and even make purchases, and by bringing the virtual tour to India, we are giving them the very best of Big Boy Toyz when it is most required.” He added.

The BBT mobile application, launched this month, now has more than 10,000 active users and has received a generous amount of feedback from its loyal community of luxury car fanatics. The application is loaded with diverse features such as ‘sell you car in under 29 minutes’ and ‘video calling for contactless sales’. The application is the most convenient destination to shop for second-hand premium cars ranging from Aston Martin to Ferrari to Land Rover, and many more. You can discuss your top choices, receive expert opinion, and can also compare your pick against your feasibility.

“We are followed by more than 4 million users on social media and about 1 Lakh users visit our website on daily basis, while only a fraction of this number has seen or visited our grand showroom in person. We get so many messages where people wish to see our showroom but couldn’t due to the lockdown and social distancing norms. With this striking feature, we can virtually represent each car in our showroom and give them a 360-degree view of what they want to purchase. This helps in speeding the buying decision and customers feel confident”, added Jatin.

As COVID-19 puts an operation limitation on Big Boy Toyz, the 11-year-old pre-owned luxury car brand moves to the online channel to provide remote services with a plethora of features and offers to not miss.

You can download the app from this link: https://www.bigboytoyz.com/app

Shehrezade Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shehrezade: I started out about 8- 9 years ago when there were very few creators in the country. Now, we’ve grown drastically and there’s content for everyone. Now it’s an actual career option for people which I think is amazing.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shehrezade: I think it would have to be law. I’ve studied law, I’m a B.A LLB.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shehrezade: I would take my iPad, my vlog camera to document it all, and amazon echo for entertainment.

Ex: A technology you wished you’d invented?

Shehrezade: Anything that’s Apple. I feel like I am a complete Apple geek!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shehrezade: One which I will always remember and cherish is my relationship with Ruchi who is a subscriber that I met at my very first meet and greet at the first YouTube fanfest and she was a cancer survivor then. She told me that she watched my videos through chemo and a couple of years later she also won a makeover contest on my channel and I got to spend the day with her and give her a makeover which is amazing!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shehrezade: So I think that my approach with trolling is pretty similar. I usually respond to any kind of trolling. I never let it slide. I always tell them that this is not cool, that there’s always a polite way of putting a point forward.

Ex: What does success mean to you?

Shehrezade: I think success means to me being happy you of doing what I do and being good at my job.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Shehrezade: It’s hard to say, but I feel like after Covid you will be seeing a lot more in terms of content creation. I feel like there will definitely be a boon and a surge in the industry once things start to open up.

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Mayank Bhattacharya | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mayank: It’s a profession now. I mean irrespective of the popular belief, being a full-time blogger or a content creator is an actual job description now. Kids look up to Tanmay Bhat and Felix. People aspire to become a full-time YouTuber or influencer and this wasn’t the case when I was starting out in 2012.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Mayank: YouTube builds communities, Instagram is quite personal. Twitter is a great conversation starter. So, don’t let the numbers get to you.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Mayank: A fighter pilot in the Indian AirForce.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Mayank: My pocket-knife, the beloved Seiko SKX 007 and an electronic lighter to light it up!

Ex: A technology you wished you’d invented?

Mayank: Camera, Maybe

Ex: What does success mean to you?

Mayank: Living in the moment, being balanced and genuinely enjoying the process. Also, did I mention happiness? Happiness is a big principle for me now. Success is happiness.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Mayank: Self-improvement. Real, truthful self-improvement. It has always been a major element of a balanced Lifestyle and I think it will only get bigger and better in the future. Because lifestyle is a way in which a person lives. And living for me, has slowly and steadily transpired a lot into being one’s best self, being balanced and being happy. So I feel charting the path of self-improvement and seeking happiness along with balance will become an evident part of the industry.

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Technology Gyan | Manoj Saru | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manoj: I still remember when there was no jio internet we bloggers & YouTubers were struggling for views, hardly people used to read a blog or watch videos on the internet because the internet cost was very high but when jio came to market with low-cost internet, it changed the entire digital blogging space completely, so yeah big thanks to jio!

Ex: A technology you wished you’d invented?

Manoj: I think it would be a Brain Computer Interface.

Ex: What does success mean to you?

Manoj: Most people think success is fame & making more money but according to me, success is to produce high-quality work before the deadlines, giving your best on any work complete the task is a success it could be anything.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manoj: Some people think influencer marketing is a fad but I don’t think so, influencer marketing is going to be a big business in the coming times.

Ex: What are your three favorite photo/video editing tools?

Manoj: Video Editing: Final Cut Pro, Filmora, Camtasia Photo Editing: Photoshop, Picsart, Snapseed

Ex: A machine/gadget that you’re obsessing over right now?

Manoj: Smartphone, Laptop, Headphone

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Trakin Tech | Arun Prabhudesai | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Arun: This space is continuously evolving. I got into blogging around 2007 with Trak.in and then in 2016, I started my Youtube Channel. One of the main reasons to get into Youtube was the changing content consumption habits of consumers. As content creators, we need to offer consumers what they want and the current scenario too might change soon!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Arun: One insight that I want to offer is – look at your analytics. It tells you what appeals to your audience and what does not. Data Analytics plays a pivotal role in giving you insights into what needs to be done next!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Arun: Radio Jockey! I have been fascinated with RJs all my life.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Arun: My iPad Pro, the biggest Power bank possible and my smartwatch.

Ex: A technology you wished you’d invented?

Arun: It’s yet to be invented.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Arun: Honesty and Transparency. It’s tough to be like that when you have millions of followers. But be honest to yourself and your followers.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Arun: In my view, it is best to ignore because there will always be people who will troll you when you are an influence. Best thing is to develop a thick skin and not respond to trollers.

Ex: What does success mean to you?

Arun: When you change people’s lives positively! Be it inspiring them, saving their money through right guidance, or anything else. If you are able to touch someone’s life and bring about a positive change.

Ex: What are your three favorite photo/video editing tools?

Arun: Snapseed on Android, FCP on MacOS, and Adobe Premiere Pro on Windows

Ex: A machine/gadget that you’re obsessing over right now?

Arun: Samsung Galaxy Note 20 Ultra

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