Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Sarah: I started 4 years ago, where the space of digital marketing was not so solid, and Instagram/YouTube bloggers were just treated with freebies and free lunches. However, no people like me are making it a career choice, people have started recognizing it, brands want their products to be endorsed by bloggers, and it works as a regular creative business.
Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Sarah: I feel social media is one place for expression which gives every creator its chance to express their creativity. If you’re good at something the app can make you a star, you don’t need to be super rich or an influential person, social media recognizes talent faster than any other platform.
Ex: A technology you wished you’d invented?
Sarah: To make all my videos viral.
Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Sarah: There have been many really, but once a man msged me that he named her daughter Sarah, because he wants her to become like me, I was really touched by it.
Ex: What does success mean to you?
Sarah: Success is never a target, for me success is waking up everyday, making content, making my followers happy and having a good night’s sleep. It’s constant. I believe hard work is the way to success.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Sarah: I don’t think social media is going anywhere, it’s a super growing field. I see this field getting more popular than movies in the years to come.
Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?
Sarah: I really want to try authentic Spanish and Andhra Food.
Ex: What do you do to make your content unique from others?
Sarah: Originality and just sheer love for what I do.