Category: Influencers

Ex : How did your content creation journey kick start?
I have been a model for a while, and that allowed me to keep my Instagram active with all the campaign images, and over a period of time, the whole scene transitioned to brands reaching out to me to create content!

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The reels that do well are the saree-draping ones. I shot the first one casually, which happened to work, so I continued with it.

Ex : Any 4 creators you want to collaborate with in the future
I can answer this one year from today.

Ex : What piece of tech is your favourite
Headphones.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I’ll start my yoga retreats right away.

Ex : Do you have an industry mentor?
Honestly, I look up to quite a few people for different reasons. I don’t have a single niche; I share the full spectrum of my life. So, I have people in various streams I draw inspiration from.

Ex : Tell us about a project that you are the most proud of.
Being a creator, where I am the team and show up to put everything together. I am pretty proud of that!

Ex : Give us one or more hashtags describing you
#withness #willingness

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
Haha, so many. I have tripped during saree videos, my tripod has fallen. I’ve dropped the phone on my face and a lot more!

Ex : What’s the first-ever trend that you hopped on?
Presets! When I first became an influencer, I knew no other influencer, and I was watching all the OG creators from Mumbai using presets !!! I had no idea what they were doing to their pictures, I went nuts. I wanted that so much, and I did a lot of research and found what “presets were,” and boom.

Ex : What will the creator landscape look like in 10 years from now?
It would be huge, there would be massive communities and many more platforms. Having a YouTube channel is going to be basic!

Ex : What are the platforms you are active on – how do you decide what goes where?
Currently, only Instagram.

Ex : What’s the next big thing in the pipeline for you?
Executing what I have been thinking and talking about.

Ex : What is your dream project?
Retreats and building a yoga community!

Ex : Advice you would like to give to budding creators.
Stay unrushed and try different streams until you have a genuine calling to be on a certain path. In the process, there is a lot to be learned. Success brings great joy, it’s still a worldly label, but satisfaction hits differently.

Ex : How did your content creation journey kick start?
My content creation journey started when I took part in the 10th season of Bigg Boss, which was a completely different avenue. Other creators started creating content by talking about a subject matter, but in my case, I became popular first and then started my journey as a content creator after quitting my job at Google.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I think one of my most recent viral reels has to be my house tour reel, as I recently shifted into my own 3-BHK apartment and did almost everything by myself.

Ex : Any 4 creators you want to collaborate with in the future.
Ankur Warikoo, Kiara Filagney, Karen Wazen, and finally Priyanka Chopra.

Ex : What piece of tech is your favourite.
My AirPods.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
If Instagram shut down in 24 hours, I would get more time to devote myself to the business idea I’m working on.

Ex : Tell us about a project that you are the most proud of.
The project I am most proud of is my collaboration with Google India as an exGoogle employee. I felt proud to partner with them for a social cause where they were empowering women in the rural sectors of India to learn and pick up on what could generate employment for them.

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
My life behind the camera is full of bloopers because every second when the camera is not rolling, I’m always doing goofy stuff because I’m very clumsy. I seem like a very well-put-together person, but every now and then, I’m either dropping something on myself, fumbling or laughing when you’re supposed to be serious. So, yeah, bloopers are my life, literally.

Ex : What’s the first-ever trend that you hopped on?
It was a dialogue reel where somebody said something witty, sassy, or funny, and it went so viral that everyone was doing lip sync to that. I think that was the first real trend I hopped on, and I was one of the first from India to hop on that internationally trending reel.

Ex : What will the creator landscape look like in 10 years from now?
Ten years from now, the content landscape will look more entrepreneurial. The content creators will eventually become business leaders and entrepreneurs because all of them will be capitalising on the audience, the loyal audience they’ve built over the years.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram, YouTube, Facebook.

Ex : What’s the next big thing in the pipeline for you?
I think the next big thing in the pipeline for me is to start my entrepreneurial journey. I can’t reveal much about what is in the pipeline, but I will be a business owner in a few months.

Ex : What is your dream project?
Well, my dream project is to walk the red carpet for L’oreal Paris.

Ex : Advice you would like to give to budding creators.
A bit of advice I would like to give budding creators is not to be afraid of how saturated the market is getting or how many people have already created content; there is room and space for each and every person, so do not give up on your dreams.

Ex : How did your content creation journey kick start?
I started making finance videos on TikTok to take my business to the next level. At the time, TikTok was very popular, and I jumped on the bandwagon. So, I decided to try to promote my business on TikTok by making simple videos on finance topics. TikTok then was banned by the GOI. Fortunately, Instagram launched Reels within a week, and I started posting there, so yeah, that’s how my journey started.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My most viral reel was about the UPI controversy. I made the video to clarify the misconception that customers must pay 1.1% charges for using UPI. The government had announced that it would be introducing charges for using UPI, but there was a lot of confusion about what this meant for consumers. I made the video to clear up this confusion and explain that the charges would only apply to merchants, not consumers. The video took me about 3 hours to shoot and edit. It got over 15 million views in just a few days.

Ex : Any 4 creators you want to collaborate with in the future.
Tech Burner, Komal Pandey, Raj Shamani, and Abhi and Niyu

Ex : What piece of tech is your favourite
My camera and my laptop.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Switch to youtube. Repurpose my existing content.

Ex : Do you have an industry mentor?
Yes, Dr. Ritesh Malik is my mentor, and I am incredibly fortunate to have him as a guiding figure in my professional journey. He’s the founder of CoWork.

Ex : Tell us about a project that you are the most proud of.
I am most proud of the 10-part video series I created on Meta called “Master Your Money”. The series covers a wide range of personal finance topics, from budgeting, insurance, and saving to investing and retirement planning.

Ex : Give us one or more hashtags describing you
One hashtag that describes me is #MasterYourMoney.

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I was shooting a video once, and my 3 month old started laughing in the background. I couldn’t edit his laughter out of the video, so I had to start over. It was a little frustrating, but it also made me laugh. I realised that even though I am a content creator, I am still a mom first.

Ex : What will the creator landscape look like in 10 years from now?
In the next 10 years, the creator economy is expected to grow rapidly. It is possible that the market could reach ₹1500000 crores or more by 2030.

Ex : What are the platforms you are active on – how do you decide what goes where?
LinkedIn, Twitter, Threads, Instagram, and YouTube.

Ex : What’s the next big thing in the pipeline for you?
I am preparing to launch my course and master class. The course will cover various topics, including budgeting, saving, investing, and retirement planning.

Ex : What is your dream project?
My dream project is to create a company to help educate people about personal finance in India. I want to create a company that will provide affordable and accessible financial education to everyone, regardless of their background or income level.

Ex : Advice you would like to give to budding creators.
As a finance influencer, I have seen many budding creators come and go. I have one piece of advice for them: Just start. Don’t think about the competition. India is the most populous country in the world, with over 1.3 billion people. And yet, only a small fraction of creators are creating content in regional languages.

Ex : How did your content creation journey kick start?
It all started in 2015 while working behind the camera as a DOP. I was shooting Karan’s (@focusedindian) video & he wanted me to act in one of his videos. Slowly and steadily, acting started growing on me, and from there, I began my actual journey as a content creator.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
This is my most viral reel, and I fondly call it “The Fishwaali Reel”. It was a genuine incident that happened to me, so I further developed it into an idea for a video. It took roughly 20-30 minutes to shoot this video.

Ex : Any 4 creators you want to collaborate with in the future.
KingBach, Dharna, Hoezay, Anwar Jibawi.

Ex : What piece of tech is your favourite.
I am a very tech-savvy guy, always looking for devices and gadgets that make my life easy. My favourite one is my iPad; it’s a bridging device between my phone & my laptop. I use it for doodling, noting down ideas, playing games, and consuming OTT content when I am travelling.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I hope this always stays a hypothetical situation, but if it does happen and if I am actually notified beforehand, I’d check my database and see if I have all the work that I’ve uploaded backed up and if not, I’d download whatever I don’t have & save it.

Ex : Do you have an industry mentor?
Honestly, I don’t have any specific mentors, but I look up to Johnny Lever and Govinda’s comic timing, and their expressions inspire me a lot.

Ex : Tell us about a project that you are the most proud of.
I am really proud of my upcoming web series and the role I played.

Ex : Give us one or more hashtags describing you
#influencernahibolcreator

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
When I shoot a particular video, it’s always very well scripted and shot accordingly so that the content I shoot doesn’t get scrapped & make sure it’s uploaded accordingly.

Ex : What’s the first-ever trend that you hopped on?
So we created a dance video with Raghav’s song (Teri Baaton Mai); because of this video, we got the audio trending on Instagram. So far, 912k reels have been made using that audio.

Ex : What will the creator landscape look like in 10 years from now?
According to me, if the consistency of your content is maintained efficiently, then as a creator, you will grow exponentially; there’s no doubt about that.

Ex : What are the platforms you are active on – how do you decide what goes where?
Currently, I am posting short content that is reel on Instagram, and when it comes to long-format content, I upload weekly Vlogs on YouTube.

Ex : What’s the next big thing in the pipeline for you?
I have a web series to be released soon. I have also acted in a Marathi film, which is expected to be released soon. I am also planning a web series produced under my own production house.

Ex : What is your dream project?
As mentioned above, the web series under my own production house is my dream project now.

Ex: Advice you would like to give to budding creators.
Keep creating unique and original content; consistently uploading your content is the key.

Ex : How did your content creation journey kick start?
My content creation journey began with an interest in writing and a passion for sharing knowledge. Over time, I honed my skills, learned from experiences, and continuously explored new topics to create engaging content.

Ex : Any 4 creators you want to collaborate with in the future.
Indian – Ranveer singh International – James Charles

Ex : What piece of tech is your favourite
PS5.

Ex : Do you have an industry mentor?
Selena Gomez.

Ex : Tell us about a project that you are the most proud of.
Rare Beauty was my standout project, showcasing my creativity, teamwork, and commitment. Its impact on my personal growth and the audience’s feedback makes it my best project.

Ex : Give us one or more hashtags describing you
#TalentedMUA #MakeupArtistExtraordinaire #BeautyMagician #gujjuunicorn

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
When I met Selena, I was shivering and gone blank.

Ex : What’s the first-ever trend that you hopped on?
Transition reels used to fascinate me a lot and hence that’s where I began.

Ex : What will the creator landscape look like in 10 years from now?
In 10 years, creators will use advanced tech, AI, and diverse platforms, transforming how we engage with content and influencers. I’m excited to witness this shift.

Ex : What are the platforms you are active on – how do you decide what goes where?
I prefer to go with instinct, and it also depends on what the audience likes on that particular platform.

Ex : What’s the next big thing in the pipeline for you?
Something big.

Ex : What is your dream project?
I Can’t reveal much, but it’s worth the wait.

Ex : Advice you would like to give to budding creators.
Stay authentic, be consistent, and never stop learning. Build your niche, engage with your audience, and embrace change to thrive as a creator.”

Ex : How did your content creation journey kick start?
Being an actor, I think it was a very organic process for me as people love to follow us, and they love to see what’s going on in our lives.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
I think one of my dance reels has a couple of million hits, and it just happens naturally. I don’t think too much about it, and I just like to do what I feel like doing, and it just happens to be viral. I really don’t put a lot of thought into it. I do what I like, and people resonate with my personality, and it works.

Ex : Any 4 creators you want to collaborate with in the future.
I’d love to collaborate with Jay Shetty and Simon Sinek; they have great content that I like to follow.

Ex : What piece of tech is your favourite.
Lately, one of the eye massagers that I’ve been using a lot for like three times a day.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Honestly, nothing at all, as it’s it’s not something I’m really attached to. I just do it for the love of it, and I think if it is shutting down, then I might have more peace of mind.

Ex : Do you have an industry mentor?
Not really. I just follow what I like to do.

Ex : Give us one or more hashtags describing you.
#joyful, #tenacious, #persistent #creative.

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
I think bloopers usually happen when you’re doing comedy reels, and you end up saying something else instead of the planned one.

Ex : What’s the first-ever trend that you hopped on?
I think it was Monday, Tuesday, Wednesday, Thursday, and Friday.

Ex : What will the creator landscape look like in 10 years from now?
It really depends, you never know because artificial intelligence coming through. There could be a lot of AI handles that’ll be creating content on its own. I think it’d be a different landscape altogether in 10 years.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on Instagram, Twitter, Snapchat, and Facebook, but I mostly put everything on Instagram and then to the other platforms

Ex : What’s the next big thing in the pipeline for you?
A few acting projects, and a web show.

Ex : What is your dream project?
It has to be related to acting.

Ex : Advice you would like to give to budding creators.
Just be yourself and create content that comes from your heart because people like to know your personality and not, like to see what other people are doing

Ex : How did your content creation journey kick start?
My content creation journey started when I realized my passion for fashion and lifestyle could be shared with a larger audience. I started by sharing my unique style and experiences on social media platforms.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The idea came from noticing a trend and putting my own creative twist on it. It took about 4-5 hours to shoot and edit.

Ex : Any 4 creators you want to collaborate with in the future.
I’d love to collaborate with creators like Ranveer Allahbadia, Alex Costa, and Kevin Lutolf. I believe their unique styles would complement mine and result in fantastic content.

Ex : What piece of tech is your favourite.
Apart from my smartphone, my favourite tech piece is my high-quality camera. It allows me to capture stunning visuals that resonate with my audience.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
If Instagram were shutting down, I’d quickly reach out to my followers on other platforms, like Twitter or YouTube, to stay connected and inform them where they can find my content.

Ex : Tell us about a project that you are the most proud of.
One project I’m incredibly proud of is Under 25 Summit. It allowed me to blend fashion with a meaningful message, inspiring my audience to embrace their individuality.

Ex : Give us one or more hashtags describing you
#FashionForward #LifestyleInfluencer

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
Too many bloopers happened during the shoot; I would say sometimes bloopers are better than the actual video.

Ex : What will the creator landscape look like in 10 years from now?
In 10 years, the creator landscape will be even more diverse and dynamic. New platforms and technologies will emerge, offering creators innovative ways to connect with their followers.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on platforms like Instagram and YouTube and used to be active on TikTok. Based on the platform’s audience, content format, and my creative vision, I decide what goes where.

Ex : What’s the next big thing in the pipeline for you?
The next big thing in the pipeline for me is [Project Name]. I’m working on something innovative that will redefine how my audience experiences fashion and lifestyle content.

Ex : What is your dream project?
My dream project is to collaborate with a renowned fashion designer and create a limited-edition clothing line that reflects my personal style and resonates with my followers.

Ex : Advice you would like to give to budding creators.
To budding creators, my advice would be to stay true to your authentic self. Consistency, creativity, and genuine engagement with your audience are key to building a successful presence in the digital world.

Ex : How did your content creation journey kick start?
My content creation journey began when I discovered my love for storytelling and sharing it with like-minded individuals. I started by posting outfits and explaining their ideas, and it grew from there.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
The most popular short video I made showcases stylish Diwali outfits that can be created using items already owned. The idea came to me spontaneously when a friend complained about having nothing to wear, and I decided to film it.

Ex : Any 4 creators you want to collaborate with in the future.
Four creators I would love to collaborate with in the future are Lilly Singh, Casey Neistat, and Emma Chamberlin.

Ex : What piece of tech is your favourite.
Besides my smartphone, my favorite tech tool is my DSLR camera. It allows me to capture high-quality content and express my creativity.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
If Instagram were to shut down in 24 hours, I would focus on connecting with my audience on other platforms like YouTube or my own website.

Ex : Do you have an industry mentor?
Although I don’t have a mentor, I have friends in the same field who support and inspire me.

Ex : What’s the first-ever trend that you hopped on?
The first trend I enthusiastically joined was the fast-paced makeup challenge/transition videos.

Ex : What will the creator landscape look like in 10 years from now?
In 10 years, it will be even more diverse and expansive. Augmented reality and virtual reality will play a significant role in content creation, and there will be even more platforms for creators to share their work.

Ex : What are the platforms you are active on – how do you decide what goes where?
I am active on Instagram, YouTube, and I decide where to post my content based on the platform’s audience and the type of content that suits each platform best.

Ex : What’s the next big thing in the pipeline for you?
The next big thing for me is probably launching my own line, something tangible that I can call my own. It’s an exciting project that I’m looking forward to.

Ex : Advice you would like to give to budding creators.
My advice to budding creators is to stay true to yourself, be consistent, and never be afraid to take risks and try new things. Enjoy the process and focus on your unique voice and perspective, rather than just chasing numbers.

Ex : How did your content creation journey kick start?
In the past, I started a detailing workshop where I spent my free time working on cars. Throughout the day, photographers would come and go to capture the entire process of the work being done on cars, from start to finish. Then, one day, one of my cinematographers took a few shots of me while I was polishing and applying paint protection film on a car. He quickly compiled these shots into a reel and showed it to me. I loved it and decided to casually post the reel on my Instagram, just for fun. To my surprise, the video quickly went viral, and little did I know that day, influencing would become such a significant part of my life, which I now thoroughly enjoy.”

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
It got 25 Million views. It was like any other day when I was working on one of our project cars, which we intended to race. I spontaneously shot a few videos of the process and compiled them on my way back from work. It took me 2-3 hours to assemble the gearbox and only 15 minutes to edit the footage.

Ex : Any 4 creators you want to collaborate with in the future.
Emilia Hartford, MostlySane, Alex Choi and RJ Abhinav.

Ex : What piece of tech is your favourite.
Insta 360, it’s very handy and great for motorsports.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
Shoot reactions of all content creators and post them on YouTube.

Ex : Do you have an industry mentor?
Unfortunately, there were no women in this field, so I had to pave my way, but I enjoyed every moment of it and continue to.

Ex : Tell us about a project that you are the most proud of.
Every new project becomes my proudest. I’m currently working on a BMW E90 to turn it into a drift car, it’s by far my best.

Ex : Give us one or more hashtags describing you
#accidentalinfluencer #autophile

Ex : What’s the first-ever trend that you hopped on?
I love tacky transition reels, they’re pointless but fun to shoot. I made my first when the Fast X audio was trending with its trailer.

Ex : What will the creator landscape look like in 10 years from now?
People will start inheriting followers, pun intended. Honestly, it’s hard to predict, but content creators will continue to dominate social media platforms, with more and more emerging each day. Also, creators will gradually dominate both OTT content and the film industry. The whole creator scene is looking crazy bright, with tons of opportunities lying ahead of us. There will be no end to monetising content in the coming future, I’m very excited to see where this takes us.

Ex : What are the platforms you are active on – how do you decide what goes where?
Instagram and YouTube.

Ex : What’s the next big thing in the pipeline for you?
Becoming a racer and a professional drifter.

Ex : What is your dream project?
An OTT show based on the work we do, motorsports needs to have the eyes it deserves.

Ex : Advice you would like to give to budding creators.
Advice for any influencer would be the same – Keep it real, find what lights up your creative spark, or else your content might get lost in the crowd. It’s a packed space; there’s no denying that. Be authentic and add your unique flair to everything you share to stand out. If you stay true to yourself, you’ll always have ideas, and consistency is key.

Ex : How did your content creation journey kick start?
It was lockdown time, and I wanted to brush up on my acting skills. I was thinking about when the casting process will start again. So, in an attempt to create something like a portfolio that I could show to casting directors, I started creating content by playing various characters.

Ex : What is your most viral reel/short? How did the idea come, and how long did it take to shoot?
My first viral reel was asking Indians – what do they do for a living? We were doing this various character format videos before heading to the long format videos. One day, we thought of shooting a short video of about one minute. We shot it, and it went viral. It took us about 1-2 hours for a shoot with a lot of costume changes.

Ex : Any 4 creators you want to collaborate with in the future.
I would like to collaborate with Yashraj Mukhate, RJ Karishma, Niharika and Ankur.

Ex : Assuming Instagram is shutting down in 24 hours, what will you do?
I’ll download all the videos, and then oneby-one will share them on WhatsApp. Also, I’ll make a strategy to work more on my YouTube sketches.

Ex : Do you have an industry mentor?
No, at least for now, I’m trying to figure it out by myself.

Ex : Tell us about a project that you are the most proud of.
My upcoming show on Amazon Mini TV.

Ex : Give us one or more hashtags describing you.
#KhushaalPawaar #acting #art #storytelling

Ex : Can you describe a BTS / blooper that happened during a shoot but didn’t make it into the final content piece?
One day, during Diwali, we were shooting something on the road with lights and all, and then the local police arrived at the place, but after showing them my page and work, they allowed us to shoot.

Ex : What’s the first-ever trend that you hopped on?
It’s very rare when I hop on some trend, as my content contains dialogues, and it’s not easy to hop on a trend with such content.

Ex : What will the creator landscape look like in 10 years from now?
It really depends; you never know because artificial intelligence coming through. There could be a lot of AI handles that’ll be creating content on its own. I think it’d be a different landscape altogether in 10 years.

Ex : What are the platforms you are active on – how do you decide what goes where?
I’m active on Instagram and YouTube. The sketches go on YouTube, and short videos below 1 minute on reels and shorts.

Ex : What’s the next big thing in the pipeline for you?
My show on Mini TV.

Ex : What is your dream project?
Making more shows, telling Bollywoodish stories and bringing new characters.

Ex : Advice you would like to give to budding creators.
The moment you get an idea, please do it as soon as possible; dont go after perfection because it is the only way to learn and create simultaneously. Just listen to your heart and do it ASAP.