Twitter announced that a select group of content creators using the platform will now have the opportunity to receive a portion of the advertising revenue generated by the company. According to Twitter, these content creators will be entitled to a share of the revenue generated from ads displayed within their replies.
The creators must be verified users with a minimum of 5 million impressions on their posts in each of the past three months, and they must also have a Stripe payment account; only then they’ll be able to qualify for this program. This move by Twitter aims to attract more content creators to its platform.
Earlier this year, the company introduced the option for users to offer paid subscriptions to their content. Elon Musk, the billionaire who acquired Twitter in October of last year, has previously stated that during the first year, the company will pass on the entire subscription revenue to creators, excluding payment gateway charges.
Twitter’s decision to share advertising revenue with select content creators comes shortly after Meta Platforms, led by Mark Zuckerberg, launched its Threads app, directly challenging Twitter. Threads has gained significant traction, amassing over 100 million sign-ups within five days of its release. In response, Twitter has threatened to take legal action against Meta, accusing the company of hiring former employees with access to trade secrets and confidential information.
Last week, Twitter implemented a temporary limit on the number of tweets users can view per day. This action has sparked criticism and could undermine the social network’s efforts to attract advertisers. The limit was imposed to combat excessive data scraping and system manipulation. This recent change is part of a series of alterations made by the company under Musk’s ownership.
