Celebrities Archives - Exhibit Tech

Writer’s note: Content creators are one of the leading sources of entertainment and their main selling point is relatable comedy. The influencers were chosen for our April issue to align with the theme of hilarity and fun. These people have magnificent followings and distinct personalities that no one else could replicate. Some have even made history. You are guaranteed to find every one of them to be charming and their sketches will have you scrolling their pages like no tomorrow.

Nirmal Pillai (@mahlyf_mahrulez)

The Chennai-based Malayali stand-up comedian takes his craft seriously. Nirmal Pillai is a multi-faceted 25-year-old internet personality whose comedy and wit took social media by storm. His fame landed him a world tour, including countries like the United Kingdom, Singapore and more. On top of his relatable skits on pop culture, Pillai has an entertaining series on his YouTube channel called ‘The Parotta Act,’ where he explains the weird history of various topics, mostly relating to India, and other pop culture phenomena. Overall, his content never has a single boring moment while also being informative.

Follower count: 747K

Aishwarya Mohanraj (@aishwaryamrj)

Aishwarya Mohanraj is the Mumbai-based Malayali rising star of the stand-up world. YouTube and Instagram are her main platforms where she showcases her ability to switch between comedy genres. Her captivating presence and honed talents in stand-up stem from her days performing in smaller clubs and open mics. Her rise to fame began after she appeared as a participant on Amazon Prime’s ‘Comicstaan.’ She has then gone on to write for shows like Son of Abish, One Mic Stand, On Air with AIB, Comicstaan 2022, and more.

Follower count: 730K

RJ Abhinav (@rjabhinavv)

Abhinav Chand, known as RJ Abhinav to fans, is a Delhi-based comedy content creator whose aura and eclectic nature draws in his audience. Starting as a radio jockey, Abhinav’s story-telling prowess only enhanced his comedic skills. He translated his experience from radio to Instagram reels and YouTube where his career could only go up. Growing up with parents who wanted a more traditional path, Abhinav was given 6 months to pursue his comedy career and fortunately for everyone, his career took off. He has perfected the art of narrating his experiences and never has a dull moment to tell.

Follower count: 4.2M

Krutika Singh (@themermaidscales)

Krutika Singh is an icon amongst influencers, with an incredible climb in fame due to her niche online persona and hard work. While most of her persona revolves around fashion and her love for anime cosplay, her comedy skits will leave you gasping for air. Her expressive personality and hilarious sketches show a whole other side of her and encourage others to showcase their diverse interests. She was not always all glam and glitter but now shows off an impressive portfolio of extraordinary outfits. Spending time on her page will make you begin considering neon eyeliner.

Follower count: 8M

Zakir Khan (@zakirkhan_208)

With a background in music and poetry, Zakir Khan’s rise to fame is one for the ages. On 8th October 2023, the comedian marked history by becoming the first Asian comedian in the world to perform at the Royal Albert Hall, in London. His observational comedy insights a different kind of mirth from his audience, with his strong story-telling skills making him shine. He rose to fame after winning the Comedy Central competition, ‘India’s Best Stand-Up Comedian’, all the way back in 2012. Now he is set to perform around the world, including Madison Square Garden, in New York, on 17th March.

Follower count: 6M

Social media platforms like Instagram and YouTube have completely changed the definition of a so-called celebrity. Nowadays, we’re seeing way too many Instagram influencers and YouTubers being referred to as celebrities by their followers/subscribers. Thanks to these social media platforms, which have offered a platform for content creators to showcase their talent and that too without asking for a single buck.

Over the last few years, these platforms turned from simple video-sharing platforms to a home to a plethora of content creators. Back in the 2000s or even before that, wannabe actors, musicians, artisans, etc., used to struggle for so many years to get noticed by the world. But now, what you need to become an overnight celebrity is viral content, thanks to the supremacy of social media.

I understand the fad where ordinary people shot reels, vlogs, and videos to earn a social status and a little popularity amongst society, but a couple of years ago, while surfing on YouTube, I came across one celebrity channel and asked myself why? However, after a bit of research and work-chat, I realised that it’s not the only celebrity channel on YouTube. Since then, many Hollywood and even Bollywood stars have started their YouTube channels.

Reasons:

To develop a connection on a personal level

What is your first impression of the Hollywood star and former wrestler Dwayne ‘The Rock’ Johnson? He must be a harsh, rude and strong-headed person, right? However, in reality, he’s entirely the opposite of what we’re thinking of him. And we got to know about this through his YouTube channel, which has over 6 million subscribers, where he shares his daily life and shredding tips with his fans.

You must have seen content creators who showcase their day-to-day life in their YouTube vlogs or Instagram reels have more number of followers than those who don’t showcase the same. Do you know why? When people take their audience into their daily lives and come ahead on YouTube/Instagram as they are in reality, it helps them to develop a personal connection with fans and strengthen their followings.

To showcase a different or perhaps the real side of their character

We often spot celebrities through the paparazzi’s cameras, where most of the time, they look grumpy, and we judge their character according to their behaviour with the paps and fans who ask for selfies. Now, put yourself in the same spot and imagine how you would treat someone returning from a hectic work day. Being a celebrity is not easy; in reality, they moved to YouTube to prove they’re not like paps show them.

YouTube offers celebrities a platform to showcase their natural character and allows them to have complete control over what they want to share with their fans. Here, they don’t even have to follow the strict editing deadlines like in movies. They can edit their stuff whenever they want, choose any topic and take their fans on a crazy ride just by sharing a few moments they had while shooting a film or anything for that matter.

To stay in the limelight

Once a celebrity, always a celebrity doesn’t work anymore as there are way too many celebrities around the world. Be it film stars, Instagram models, Influencers, YouTubers, Gamers, etc. We’ve seen many Bollywood actors or Television actors reaching the stars and falling badly within the next few releases. These stars want to stay in the limelight and regain public attention again, using YouTube as a platform to do the same. No wonder more and more celebrities are creating their own YouTube channels.

Tag: Celebrities

Best Creators to Follow in 2024