Influence Award 2020 Archives

Mumbikar Nikhil | Trendsetter | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Nikhil: Changes which I have seen in the digital blogging space that there are so many opportunities have grown a lot and more and more people are coming onto this.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Nikhil: The insight which I can give you is that the Influencer who is more personal about their life has more connection with their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Nikhil: I would have been either a Photographer or probably a DOP.

Ex: A technology you wished you’d invented?

Nikhil: Technology I wish I could have invented the Smartphone, It’s a device on which we all rely on and I think it’s the most popular invention in the history of Mankind.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Nikhil: There are many but one is that when I was traveling from Kolkata to Visakhapatnam two boys were standing just before the toll naka and when I spoke to them, they told me they came 200km from inside a village and they just guessed it I would be passing from there because I didn’t update it anywhere. I was really shocked and felt blessed at that time.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Nikhil: Definitely grows with the popularity or I’d like to say Depends on how deep of a personal connection an influencer have with their audience through their content. When you grow, you gotta have bullies and haters. That’s proof you are growing.

Ex: Tell us something we don’t know about the influencer’s content strategy?

Nikhil: One thing people don’t know about the content strategy is that Influencing is not just about to look good, wear good clothes, It’s about talking what needs to be spoken and doing something which people find it challenging and of course you need to be calculative and futuristic what’s gonna happen in the future and accordingly make a move.

[button href=”https://www.instagram.com/nikkkhil/?hl=en” type=”btn-primary” size=”btn-lg”]FOLLOW[/button]

Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

[button href=”https://www.instagram.com/madangowri/” type=”btn-primary” size=”btn-lg”]FOLLOW[/button]

Pages: 12

The Fluence of Influencers September 2020

The viral issue in the new normal. Last year, we started one of our strongest IPs, where we curated 250 content creators who in their category had been relevant, with a meaningful fan following and put them up for public voting to choose “The Top 100” Class of 2019. Almost immediately, we had a huge spike in our web traffic; touching 500k hits daily as a consequence of these content creators who had influenced their fans to go and vote. This is when realisation dawned that they are real influencers! What came next was our first-ever Influencex awards where the “Top 100” had flown in from different parts of the country for the “Influencex” awards night. The vibe was strictly informal and it soon converted to one big party. The celebration still continues and thereafter we started a dedicated “Influencer marketing Division” which has been busy ever since with curating and executing huge influencer marketing campaigns.

This year we repeated last year’s event, albeit with a twist. Our website continued to spike during the voting days to 5000%. Nothing changed. Only the awards went virtual right from this screen. We fixed one day and all the winners came together one by one. It was a field day chatting on Zoom sessions with 15 winners across – Entertainment, Fitness, Tech, Travel, Fashion, Lifestyle, Social Media ,Beauty, Changemaker, Gaming, Food and Automobile. All of them have a few things in common, they have huge fan bases – If I put all the following of only these 15 of them it would stack up to 50 Million+. Secondly, they are all chilled out and know what they are doing and come up trial and error and thirdly, humble with feet on the ground.

The entire day-long session has been curated and cut to feel like an awards ceremony into a 30-minute session and is resting pretty at our channel youtube.com/exhibitmagazine. The process of choosing the winners is also straight forward. There is no jury round and it’s up for public voting with some tech in play which will map votes to the unique IP and the results have always been “on display” mode since day one of voting.

Here’s to the new era of Infleuncers and marketers to have a new honorific in their blue book which has quickly flipped pages to the fore of their communication strategies and medium.