Lifestyle Influencer Archives

Shehrezade Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shehrezade: I started out about 8- 9 years ago when there were very few creators in the country. Now, we’ve grown drastically and there’s content for everyone. Now it’s an actual career option for people which I think is amazing.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shehrezade: I think it would have to be law. I’ve studied law, I’m a B.A LLB.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shehrezade: I would take my iPad, my vlog camera to document it all, and amazon echo for entertainment.

Ex: A technology you wished you’d invented?

Shehrezade: Anything that’s Apple. I feel like I am a complete Apple geek!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shehrezade: One which I will always remember and cherish is my relationship with Ruchi who is a subscriber that I met at my very first meet and greet at the first YouTube fanfest and she was a cancer survivor then. She told me that she watched my videos through chemo and a couple of years later she also won a makeover contest on my channel and I got to spend the day with her and give her a makeover which is amazing!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shehrezade: So I think that my approach with trolling is pretty similar. I usually respond to any kind of trolling. I never let it slide. I always tell them that this is not cool, that there’s always a polite way of putting a point forward.

Ex: What does success mean to you?

Shehrezade: I think success means to me being happy you of doing what I do and being good at my job.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Shehrezade: It’s hard to say, but I feel like after Covid you will be seeing a lot more in terms of content creation. I feel like there will definitely be a boon and a surge in the industry once things start to open up.

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Siddhi Karwa | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Siddhi: I started with Fashion, to then getting extensively in Travel and now I cannot stop obsessing over Interior Styling. So it’s always a space for self-exploration and if used rightly, there is so much one can discover about themselves than just uploading a pretty feed.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Siddhi: It’s safe to say that I don’t think the audiences know what goes behind one single post they casually scroll through in seconds.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Siddhi: In a parallel universe, I wanted to be a Diplomat.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Siddhi: iPod and earphones.

Ex: A technology you wished you’d invented?

Siddhi Karwa: I would say coffee machines.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Siddhi: The cutest one I think was a girl I met at a club who was there with her friends and she couldn’t stop jumping in excitement for about 30 min and kept screaming my name in the entire club, her friends had to calm her down.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Siddhi: It’s a given that criticism only increases with fame, basically more people exposed to your content, more opinions are thrown at you. Trolling is the worst con of being in this field and it’s only increasing because more people have access to social media every day.

Ex: What does success mean to you?

Siddhi: Success for me is Balance between fulfilling your dreams while living a life nothing short of dreams.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Siddhi: I think everything is a fad, nothing lasts forever and I think that’s just how the universe works.

Ex: How do you choose the brands that you want to work with?

Siddhi: For me, they first have to fit my area of expertise or interest for me to talk about it. There is nothing worse than promoting a product you have been tone-deaf about.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Siddhi: I really can’t keep up with trends anymore, I want to dig into the archives. I think going back to classics could be/should be a trend.

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Dixita Patel | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Dixita: In 2015, digital blogging was way different. Most of the readers, viewers were drawn towards photographs (static images) and stories. Nowadays people are more interested in videos, they are coming out of their comfort zone, creating different styles, comfort zones, experimenting a lot in terms of style, trends and colors.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Dixita: Each social media platform has a different set of audience & they engage in a varied manner. For any social media platform, an influencer needs to experiment with the content and sometimes they do work out for them and staying connected with their audience helps us to grow.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Dixita: I am a Civil Engineer. If not an influencer, I would have taken projects in my field.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Dixita: Phone, compass, knife

Ex: A technology you wished you’d invented?

Dixita: I wish to invent software that will automatically detect fake news and scan for the source of information and delete it from an online platform.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Dixita: So on my social accounts, I share tips to pose with your friends or sister. While I was shopping at infinity Malad – one of the girls who followed me came up to me and said she would like to do the same pose with me and that was an amazing feeling.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Dixita: When I started in 2015, a lot of negative sentences/comments were on my profile which was specifically related to my body shape like you don’t have a perfect body, style and someone even told me your clothes don’t look expensive. I took it in a positive way that when somebody says you don’t have a perfect style, I have a style that is different from their dictionary-style and that encouraged me to create my own way of styling and that helped me develop my own sense of fashion.

Ex: What does success mean to you?

Dixita: Success to me is doing things that I love every day. This may sound simple, but what I love changes over time and having the ability to change what I’m doing to match my passion is true success.

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The Vogue Vanity | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

The Vogue Vanity: Recognition & acceptance for blogging as a career and a full-time profession.

Ex: What would be your calling in a parallel universe? (Alternate career options)

The Vogue Vanity: By now, our love for social media space and industry has become eternal & for that, we would love to run our own social media marketing agency.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

The Vogue Vanity: Polaroid camera, Phone & Portable charger.

Ex: A technology you wished you’d invented?

The Vogue Vanity: Coffee machine.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

The Vogue Vanity: Yes, it definitely increases with the popularity of an individual, be it an influencer or any artist from any industry. The more you grow, the more mouths will speak. But as we said, always know the difference between whose opinions are to be respected and whose here just to seek attention.

Ex: What does success mean to you?

The Vogue Vanity: Success is very subjective. For us, success is to be able to give our parents the best life that they’ve given to us.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

The Vogue Vanity: No, it definitely isn’t a fad. Though, many people haven’t really understood the real meaning and depth of it, which is somewhere because of the lack of knowledge. But then, we definitely see it as the next big thing in the future as everything in the world and every single brand itself is now going digital.

Ex: How do you choose the brands that you want to work with?

The Vogue Vanity: We always try to understand the brand’s value and worth, and how relatable it is to our personality and the purpose it serves to our audiences as well.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

The Vogue Vanity: Sustainable fashion and conscious living.

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Shanice Shrestha | Lifestyle | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shanice: There are so many opportunities now, all the newcomers can just start and have so many brands approach them and have a set audience accepting their genre of work, already set by the others who have been here a long time. It wasn’t always like this when I started so that makes me happy. It’s now an established field to set a career in!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shanice: I think I would definitely be an interior designer. I just really love to do that. Or an actor.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shanice: My camera, my laptop and phone. That has to sort me out. Make memories and build content until you’re back to the areas with a network hahah!

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Shanice: This part was so difficult to get accustomed to initially. If you ever want to be a blogger, vlogger, social media influencer, the first thing you need to understand is that not everyone’s gonna like you and that’s okay. Hate coming from others never reflects who you are! This is something I tell myself. I have learnt to ignore and sometimes I just give back when people cross their boundaries because I think it’s our responsibility as influencers to make social media a safe place.

Ex: What does success mean to you?

Shanice: Well, this meaning has changed so many times upto this stage. To me, now it means to be at a place in life where you want to be, doing something that u love to do and being able to fulfill your dreams through that.

Ex: How do you choose the brands that you want to work with?

Shanice: Strictly on the basis of trial testing and reviews and research on the brand. Remember to be true to your audience! I live by that rule. If some brand is paying you a bomb but you know it’s not something I’m personally ever gonna use or buy with my hard-earned money. I turn it down.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Shanice: Get raw, get personal. Not so much of a trend. But get your audience hooked on to your life and everything around it. It makes you grow and gives you a loyal set of audience. It’s an unseen trend that is yet to be more dominant in the coming years and is going to stay. I promise you!

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