Siddhi Karwa | Top 100 | Influncex'20 - Exhibit Tech

Siddhi Karwa | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Siddhi: I started with Fashion, to then getting extensively in Travel and now I cannot stop obsessing over Interior Styling. So it’s always a space for self-exploration and if used rightly, there is so much one can discover about themselves than just uploading a pretty feed.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Siddhi: It’s safe to say that I don’t think the audiences know what goes behind one single post they casually scroll through in seconds. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Siddhi: In a parallel universe, I wanted to be a Diplomat.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Siddhi: iPod and earphones. 

Ex: A technology you wished you’d invented?

Siddhi Karwa: I would say coffee machines.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Siddhi: The cutest one I think was a girl I met at a club who was there with her friends and she couldn’t stop jumping in excitement for about 30 min and kept screaming my name in the entire club, her friends had to calm her down. 

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Siddhi: It’s a given that criticism only increases with fame, basically more people exposed to your content, more opinions are thrown at you. Trolling is the worst con of being in this field and it’s only increasing because more people have access to social media every day.

Ex: What does success mean to you?

Siddhi: Success for me is Balance between fulfilling your dreams while living a life nothing short of dreams.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Siddhi: I think everything is a fad, nothing lasts forever and I think that’s just how the universe works. 

Ex: How do you choose the brands that you want to work with?

Siddhi: For me, they first have to fit my area of expertise or interest for me to talk about it. There is nothing worse than promoting a product you have been tone-deaf about.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Siddhi: I really can’t keep up with trends anymore, I want to dig into the archives. I think going back to classics could be/should be a trend.

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