Tag: Magazine India

Rider Girl Vishakha | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Vishakha: I personally believe change is the only constant, talking digital blogging historically since Pyara Lab developed its blogger; it evolved as a primary mode of expression today. The journey of my blogging from mobile phone to action camera witnessed many turns. 

Ex: A technology you wished you’d invented?

Vishakha: I wished I would have invented modern-day action cameras. I could have developed them in more friendly ways, sans all difficulties we face while making a travel vlog. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Vishakha: Seriously, it happened a week before when I received an email from a college-going girl. I was highly emotional reading the mail from Siddhi, who was explaining to me how she was preparing herself to become a female moto-vlogger.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Vishakha: It applies to each and everything under the sky. One must be mentally strong and strategically clear on what to be done and what not. I would rather say the more light you bring, the more darkness you can remove. 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Vishakha: The journey just started and has a long way to go. If you see various recent studies, brands started looking at Influencer Marketing as a vital or topmost strategic priority. We still have to go a long way ahead. I was going through some recent studies which suggest around 75% of brands and agencies started developing independent, separate policies for influential marketing programs as a top priority. 

Ex: What is your dream car or motorbike?

Vishakha: My dream car or bike must not be to drive or ride but to keep in a décor place with love and care. I am excited to ride CBR500 or Tiger in the future. 

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Ujjwal Chaurasia | Gaming | Influncex’20

Ex:  Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ujjwal: Rise of Mobile gaming as compared to PC gaming and competition.

Ex: What would be your calling in a parallel universe? (Alternate career options) 

Ujjwal:  App Developer/ programming.

Ex:  If you were stranded on an island, what are the 3 gadgets you’d take along?

Ujjwal: Phone, Internet, and computer.

Ex:  A technology you wished you’d invented?

Ujjwal: Mobile Gaming.

Ex:  What’s been your favorite encounter with a fan so far? (DMs included!)

Ujjwal: One of Ujjwals fan started crying on Discord live call.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Ujjwal: Always be attentive, think twice before clicking on links from unknown/corrupted sources.

Ex:  What does success mean to you?

Ujjwal: Owning my own gaming company.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ujjwal: Influencer marketing is doing wonders for Brands and Influencers both. It has a great future as digital modernization is rapid.

Ex:  Which three things does someone starting in the gaming industry need to know?

Ujjwal: Consistency, New trend, Content quality.

Ex:  What would you say is the biggest challenge for a gaming influencer?

Ujjwal: Making your identity at the beginning because the competition is too much, a concern of gaining followers and family pressure at the same time.

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Somya Gupta | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: Back then it wasn’t, even so, commercialized there weren’t as many brands and influencers as well. So yes I think it’s become more of a profession now and not just one’s passion. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: One thing which I think they might not realise from the outside is that it’s not roses all the way. It’s really difficult to shoot, edit and churn out content daily and it takes a lot of commitment. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: If not this then I would have tried my hands on acting. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: All of them have been super special to me, because all of them are so sweet, I can’t choose one. 

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: To be honest, I have been really lucky that I haven’t had to go through a phase like that, I hardly get negative comments, also I have learnt to ignore those. Also, my family and especially my mom always tell me to stay chill and not let things affect me. 

Ex: What does success mean to you?

Somya: I have always believed in being happy and spreading happiness and that’s what it is for me. I just want to keep creating content and make my audience happy. 

Ex: When was the first time you bought your dream makeup product and which one was it?

Somya: When I started, I wasn’t into makeup at all. Later when I started going for photoshoots and stuff is when I discovered makeup so I didn’t really have a dream product.

Ex: What would you tell young girls when it comes to ideals of beauty that our society has set up?

Somya: Keep your head high, work hard, be kind and rest will follow, also remember to keep smiling.

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Rajvee Gandhi | Top 100 | Influncex’20

 

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Rajvee: Digitalisation has changed a lot. Now, influencers, alongside celebrities, are also chosen as brand ambassadors, for lead campaigns, events!

Ex: Can you give us an insight into social media platforms that only an Influencer can know? 

Rajvee: Efforts behind the content are a lot more than it seems, which only an influencer would know!

Ex: What would be your calling in a parallel universe? (Alternate career options) 

Rajvee: Graphic designer

Ex: A technology you wished you’d invented?

Rajvee: Robot for sure 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Rajvee: A male follower tattooed my username on his chest. I received the picture of it from his friend. I was overwhelmed! 

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Rajvee: It somehow helps. As we’ve heard, “any publicity is good publicity”.

Ex: What does success mean to you?

Rajvee: Whether failure or success, It’s always a process of learning!

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

Rajvee: Fashion is always exciting & fun when experimental!  Fashion-tech will definitely level up the game. 

Ex: How would you define your personal style?

Rajvee: Easy and comfortable but with an oomph factor!

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Abhinav Mahajan | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Abhinav: It’s getting unreal! 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Abhinav: Stay real! 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Abhinav: Creator 

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Abhinav: Swiss knife, water purifier and flashlight! 

Ex: A technology you wished you’d invented?

Abhinav: Internet 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Abhinav: I met a fan in bali who has the same tattooed arm as mine. 

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Abhinav: I use darkness to create something powerful. 

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Abhinav: Focus on your own journey!

Ex: What does success mean to you?

Abhinav: Being able to take care of myself ! 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Abhinav: Use social media for the right  purpose! 

Ex: What does a normal working day look like for you? 

Abhinav: Yoga, nutrition, work and sleep! 

Ex: Best tip for fitness every day?

Abhinav: Yoga everyday!

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Abhi and Niyu | Changemaker | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.

Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.

Ex: A technology you wished you’d invented?

If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.

Ex: What does success mean to you?

  • Freedom – to live the life you want to live
  • Respect – from the people who matter to us
  • Integrity – because self-respect matters more than any other respect

Ex: What was the thought process behind this journey?

We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference. 

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Gaurav Taneja | Health and Fitness | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Gaurav: YouTube has become a place where creators put well polished videos. The audience cannot determine which videos are an individual’s work
and which have been produced by an entire team. This has been the
most significant evolution as per me

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Gaurav: Numbers can be deceiving.

Ex:  A technology you wished you’d invented?

Gaurav: A technology which would allow people to eat as much fatty food as they like while still remaining lean.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Gaurav: You have to accept that it is a part of life. If you get 99% love you will get 1% hate and you have to go with it.

Ex: What does success mean to you?

Gaurav: Being happy with the family and getting to spend time with them. But conventional success like having a good job, good salary and a good lifestyle is also important, so I think success for me is a balance of both.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Gaurav: I would like to run a restaurant & bar with my wife where I would like to serve some really good tea alongside the beach.

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Malini Agarwal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Malini: Over the last decade, I have seen it change and evolve so much. People have gone from bloggers influencers to content creators and there are so many different kinds of creators now. It’s quite fantastic to see the range and I’m very happy to have carved a path into this as an actual viable career.

 Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Malini:  I think the main thing about social media platforms that every influencer should know is that authenticity is absolutely crucial.

Ex:  What would be your calling in a parallel universe? (Alternate career options)

Malini: Growing up I always thought I’d be a criminal lawyer because my sister’s a lawyer too!

Ex:  A technology you wished you’d invented?

Malini: Pretty much everything but it would be really cool to have invented the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Malini: I was once at this bar called Rasta and a girl came up to me who I’ve never met before and said thank you for Malini’s Girl Tribe because it really helped her get out of was depression after 3 weeks!

Ex:  What does success mean to you?

Malini: To me success is happiness there’s no amount of money or fame that can get you happiness so if you’re truly happy then I think that means you are successful in every way.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Malini: I think influencer marketing is a new reality and I think it’s really resonating with people. I don’t see it going away anytime soon but I do see it evolving.

Ex: What was the thought process behind this journey?

Malini: You know the great thing is that I had no idea and people always ask me how did I build this brand or this career. I actually tried a lot of different things; being a dancer, being an RJ working at MTV and Channel V, and digital content which actually now looking back were all the tools that I needed to be able to start my own entrepreneurial journey. I love this Japanese concept of ‘ikigai’ which means your true passion lies at the center of 4 things: what you love to do, what you’re good at doing, what you can get paid to do and what the world needs.

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Ted The Stoner | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ted The Stoner: Though the statement cannot be generalized, there is a lot of responsibility when it comes to posting anything on the internet now. There is a lot of accountability & that is definitely a good thing. On the contrary, with easy access to the internet, there is also a rise in the number of cases of cyberbullying and incessant trolling towards anybody with a different
opinion.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ted The Stoner: I don’t think influencers have any upper hand when it comes to knowing things about anything that is open to all. The only reason an artist/influencer might have an upper hand over someone would be because they would spend more time researching something about social media since it is an important part of their lives.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ted The Stoner: I guess I’d be a farmer with a nice little farm and a couple of animals where I can just grow my own food and not worry about the world.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ted The Stoner: I’ll have a word with Tony Stark and get back to you.

Ex: A technology you wished you’d invented?

Ted The Stoner: A mind control device that can be used on Mumbai rickshaw drivers who keep rejecting us without even listening to the proposed destination. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Ted The Stoner: The best way to deal with vulnerabilities as an influencer is to be honest with your audience about your vulnerability. At times, we underestimate the good in the world. The audience you build on your page is like an extended family. The best way is to let them see you for what you are, who you are instead of faking it just because it seems like a cooler option.

Ex: What does success mean to you?

Ted The Stoner: Being happy and helping others be happy.

Ex: Which people or books have had the greatest impact on your growth, and why?

Ted The Stoner: People who have had the greatest impact on my life would be the life of Swami Vivekananda. A lot of good principles to learn.

Ex: What was the thought process behind this journey?

Ted The Stoner: The thought process was very simple. Making people happy and helping them in every possible way. I’m glad and I feel content because I can see that happening everyday.

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