Magazine India Archives - Page 5 of 7

Madan Gowri | Break Through Talent | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Madan: When I started 4 years ago, YouTube was just a hobby people had. Now, it has become a profession. In the process, everything from camera to content, everything has been upgraded by multi-folds. There is a lot more clutter too but the evolution has been amazing.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Madan: The cover picture or thumbnail is equivalent to a movie trailer. Only when the trailer is good will the audience watch the movie. Likewise, a thumbnail invites or repels the viewer to watch the video.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Madan: CEO of Jio. I am in all awe of Mukesh Ambani and the internet revolution he has brought to India.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Madan: My phone, drone camera (better aerial view of the island), and bluetooth speaker (to scare the wild animals).

Ex: A technology you wished you’d invented?

Madan: Something that will convert my videos into multiple languages of choice.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Madan: I had a bad day in Qatar once when I was on a week-long trip. I got a bouquet full of flowers in my room from a fan. I have never got a bouquet in my life till that very moment. It was very sweet!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Madan: Being part of the meme culture is very important for any creator across the world. It gives a marketing that is worth crores of rupees. Tackling it is simple, blocks toxic people, encourages healthy memes.

Ex: What does success mean to you?

Madan: Going to bed realizing that I did something meaningful today. Nothing feels better than adding some kind of positive value to people’s lives.
Tell us something we don’t know about the influencer’s content strategy?
The strategy is that, there is no strategy, we just ride the wave and believe in our content!

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Pages: 12

Largely Mini: Meet the MINI Convertible Sidewalk Edition

MINI India has introduced a special edition of its best-selling convertible, the MINI Convertible Sidewalk Edition. MINI has a long history of creating special models with high-quality features and distinct designs. The new MINI Convertible Sidewalk Edition is based on the first special edition of this line which was launched in 2007.

The MINI Convertible Sidewalk Edition combines iconic with contemporary to create aesthetically compelling contrasts. The Deep Laguna Metallic exterior colour that it comes with is specially developed for this edition, while the striking geometric pattern of the soft-top electric roof (that opens within 20 seconds, by the way) makes a lasting impression. The specially designed 43.18 cm/17″ light-alloy wheel Scissor Spoke 2-tone, individual side scuttles in the Sidewalk design, door sill finishers made of brushed aluminum also in Sidewalk design, and the striking bonnet stripes with delicate pinstripes further complement and enhance its unique look.

The interior features a design that is premium as well as harmonious and offers the finest workmanship in every small detail. MINI Yours Leather Lounge Sidewalk leather seats in Anthracite with braided piping in Dark Petrol and accent seams in Energetic Yellow. The new illuminated interior surface features a decorative cockpit and door trim with a Petrol finish. The multi-function Sport Leather steering wheel with a discreet Sidewalk logo and contrast seams in Petrol add touches of individual styling.

Mr. Vikram Pawah, President, BMW Group India said, “MINI was born out of a crisis. It’s a brave and daring brand that is authentic, inventive, and optimistic by nature. It brings people and communities together, offering them unique and unfiltered experiences even in the most extraordinary times. The MINI Convertible Sidewalk Edition is a perfect tribute to the MINI philosophy and the challenges of the current time. MINI has once again created an unmatched combination of the legendary go-kart feeling and open-top driving experience. It celebrates a rich heritage of unfiltered excitement and driving fun. The exclusively crafted elements of this limited edition create moments of pure emotion with unbridled energy. If you’re spontaneous, outgoing, and like to live life unfiltered, this is the car for you.”

At the heart of the new MINI Convertible is a 2-litre, 4-cylinder engine with TwinPower Turbo Technology. It gives a peak output of 192 hp/ 141 kW and a maximum torque of 280 Nm. It is mated to a newly developed 7-speed Steptronic Sport transmission with double clutch and steering wheel paddles. This propels the car from 0-100 km/hr in 7.1 seconds, while the top speed is limited to 230 km/hr.

The MINI Driving Modes enable an individualized vehicle set-up focusing on either ride comfort, sportiness, or efficiency, according to preference. In addition to the standard MID mode, the Sport mode is geared towards active driving fun while the Green mode supports fuel-efficient driving.

The new MINI Convertible Sidewalk Edition is stacked with a range of intuitive safety technologies. The standard safety equipment comprises of Front and Passenger Airbags, Brake Assist, 3-Point Seat Belts, Dynamic Stability Control, Crash Sensor, Anti-lock Braking System, Cornering Brake Control, and Run-flat Indicator.

The standard MINIMALISM technology includes an auto start/stop function, brake energy recuperation, shift point display, and electromechanical power steering. Another cool feature is the MINI Excitement Package, which comprises LED interior and ambient lighting as well as a projection of the MINI logo on the ground on the driver’s side when the door is opened.

Offered as a Completely Built-Up unit (CBU), only 15 units are available and can be booked exclusively on its official website. The new MINI Convertible Sidewalk Edition is available in Deep Laguna metallic exterior colour at an ex-showroom price of ₹ 44,90,000.

Love a personalized SUV? Lamborghini’s Graphite Capsule is for you!

Lamborghini has always been known for offering its customers a chance to personalize their cars. Be it the paint scheme or even the stitching on the seats, there are options for every detail. Now, the Italian supercar manufacturer has introduced the Urus Graphite Capsule, creating distinctive new opportunities for expression in color and trim on the Lamborghini Super SUV.
The four new exterior matt colors are on-trend yet subtle, including the white Bianco Monocerus, black Nero Noctis, and grey Grigio Nimbus and Grigio Keres. The lower parts of the car around the front, rear, and side sills are all finished in the matte body color. Four shiny accent colors are offered, that include orange Arancio Leonis and Arancio Dryope, yellow Giallo Taurus, and green Verde Scandal, picking out the distinctive lines of the Urus on the front splitter, door inserts, and rear spoiler and making a bold statement. The 23” Taigete rims, dedicated to the Graphite Capsule, also sport the accent color while on the rear, the exhaust features a new, dedicated black chrome finish. The Urus Graphite Capsule elevates the potential for customization to a higher level with more than 16 different color combinations to delight even the most demanding customers.

The interior highlights the elegant and stylish persona of the Urus Graphite Capsule, introducing dark, anodized aluminum trim on the dashboard and door panels, with new matt-finish carbon fiber inserts. The exterior accent colors are carried over into the Graphite Capsule Urus’ interior, enriching the upholstery with the contrast color featuring in the central tunnel leather trim, seat bolster inserts, Q-citura stitching, and the embroidered Lamborghini logo on the headrests. The ventilated Alcantara seats are an exclusive option only available on the Urus Graphite Capsule and the recently launched Pearl Capsule.

“The new Graphite Capsule endorses the inimitable versatility of the Lamborghini Urus as the original Super SUV: its color and styling is as adaptable and versatile as its presence in every high-performance and lifestyle environment,” said Automobili Lamborghini Chief Commercial Officer Giovanni Perosino. “The inherent design of the Lamborghini Urus, with the DNA of our super sports heritage, lends itself to virtually limitless potential for personalizing color and trim. The Urus Graphite Capsule is the latest collection to offer our growing clientele the opportunity to stamp their individuality and way of life on their Lamborghini.”
The Urus Graphite Capsule is available on the Urus model year 2021.

Ankit Panth | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Ankit: A lot of upcoming gamers who see me as a role model started asking me to stream so that they can learn by watching me play and that’s when I decided to start streaming. It started from one person watching to a few hundred and has kept increasing. Today my live streams and my videos are being shared by fans to convince their parents that gaming can be taken as a career. I feel happy to see that even my fans’ parents have started trusting me.
Ex: What would be your calling in a parallel universe? (Alternate career options)
Ankit: I feel I would become a DJ or an actor. I love music and acting.
Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Ankit: My gaming laptop, my wireless gaming headset, and my go pro camera.
Ex: A technology you wished you’d invented?
Ankit: Equipment that needs 1 person to pedal and can create enough electricity to run light, water pump, and basic necessary things for an entire village!
Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Ankit: I feel people have questions most of the time and if you have the answers, it doesn’t lead to trolling. In my case, I reply to most of the comments and I know my fans. If I see an unknown trying to get attention, I just block them straight away.
Ex: What does success mean to you? –
Ankit: Getting up in the morning and seeing my mom smile because she doesn’t have to worry about anything anymore.
Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?
Ankit: It’s going to keep growing, I feel. Everyone is enjoying it and that’s the reason you see so many platforms and so many influencers. Everyone is growing and in different fields.
Ex: Which three things does someone starting in the gaming industry need to know?
Ankit: It’s not easy, be patient. Getting a gaming pc does not mean that you have arrived. It will take time and a lot of hard work.
Ex: What would you say is the biggest challenge for a gaming influencer?
Ankit: To build his or her community the way he or she wants to and stick with it.

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Shehrezade Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shehrezade: I started out about 8- 9 years ago when there were very few creators in the country. Now, we’ve grown drastically and there’s content for everyone. Now it’s an actual career option for people which I think is amazing.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shehrezade: I think it would have to be law. I’ve studied law, I’m a B.A LLB.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shehrezade: I would take my iPad, my vlog camera to document it all, and amazon echo for entertainment.

Ex: A technology you wished you’d invented?

Shehrezade: Anything that’s Apple. I feel like I am a complete Apple geek!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shehrezade: One which I will always remember and cherish is my relationship with Ruchi who is a subscriber that I met at my very first meet and greet at the first YouTube fanfest and she was a cancer survivor then. She told me that she watched my videos through chemo and a couple of years later she also won a makeover contest on my channel and I got to spend the day with her and give her a makeover which is amazing!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shehrezade: So I think that my approach with trolling is pretty similar. I usually respond to any kind of trolling. I never let it slide. I always tell them that this is not cool, that there’s always a polite way of putting a point forward.

Ex: What does success mean to you?

Shehrezade: I think success means to me being happy you of doing what I do and being good at my job.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Shehrezade: It’s hard to say, but I feel like after Covid you will be seeing a lot more in terms of content creation. I feel like there will definitely be a boon and a surge in the industry once things start to open up.

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Mayank Bhattacharya | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mayank: It’s a profession now. I mean irrespective of the popular belief, being a full-time blogger or a content creator is an actual job description now. Kids look up to Tanmay Bhat and Felix. People aspire to become a full-time YouTuber or influencer and this wasn’t the case when I was starting out in 2012.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Mayank: YouTube builds communities, Instagram is quite personal. Twitter is a great conversation starter. So, don’t let the numbers get to you.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Mayank: A fighter pilot in the Indian AirForce.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Mayank: My pocket-knife, the beloved Seiko SKX 007 and an electronic lighter to light it up!

Ex: A technology you wished you’d invented?

Mayank: Camera, Maybe

Ex: What does success mean to you?

Mayank: Living in the moment, being balanced and genuinely enjoying the process. Also, did I mention happiness? Happiness is a big principle for me now. Success is happiness.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Mayank: Self-improvement. Real, truthful self-improvement. It has always been a major element of a balanced Lifestyle and I think it will only get bigger and better in the future. Because lifestyle is a way in which a person lives. And living for me, has slowly and steadily transpired a lot into being one’s best self, being balanced and being happy. So I feel charting the path of self-improvement and seeking happiness along with balance will become an evident part of the industry.

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Technology Gyan | Manoj Saru | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manoj: I still remember when there was no jio internet we bloggers & YouTubers were struggling for views, hardly people used to read a blog or watch videos on the internet because the internet cost was very high but when jio came to market with low-cost internet, it changed the entire digital blogging space completely, so yeah big thanks to jio!

Ex: A technology you wished you’d invented?

Manoj: I think it would be a Brain Computer Interface.

Ex: What does success mean to you?

Manoj: Most people think success is fame & making more money but according to me, success is to produce high-quality work before the deadlines, giving your best on any work complete the task is a success it could be anything.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manoj: Some people think influencer marketing is a fad but I don’t think so, influencer marketing is going to be a big business in the coming times.

Ex: What are your three favorite photo/video editing tools?

Manoj: Video Editing: Final Cut Pro, Filmora, Camtasia Photo Editing: Photoshop, Picsart, Snapseed

Ex: A machine/gadget that you’re obsessing over right now?

Manoj: Smartphone, Laptop, Headphone

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Trakin Tech | Arun Prabhudesai | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Arun: This space is continuously evolving. I got into blogging around 2007 with Trak.in and then in 2016, I started my Youtube Channel. One of the main reasons to get into Youtube was the changing content consumption habits of consumers. As content creators, we need to offer consumers what they want and the current scenario too might change soon!

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Arun: One insight that I want to offer is – look at your analytics. It tells you what appeals to your audience and what does not. Data Analytics plays a pivotal role in giving you insights into what needs to be done next!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Arun: Radio Jockey! I have been fascinated with RJs all my life.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Arun: My iPad Pro, the biggest Power bank possible and my smartwatch.

Ex: A technology you wished you’d invented?

Arun: It’s yet to be invented.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Arun: Honesty and Transparency. It’s tough to be like that when you have millions of followers. But be honest to yourself and your followers.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Arun: In my view, it is best to ignore because there will always be people who will troll you when you are an influence. Best thing is to develop a thick skin and not respond to trollers.

Ex: What does success mean to you?

Arun: When you change people’s lives positively! Be it inspiring them, saving their money through right guidance, or anything else. If you are able to touch someone’s life and bring about a positive change.

Ex: What are your three favorite photo/video editing tools?

Arun: Snapseed on Android, FCP on MacOS, and Adobe Premiere Pro on Windows

Ex: A machine/gadget that you’re obsessing over right now?

Arun: Samsung Galaxy Note 20 Ultra

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Gagan Choudhary | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Gagan: I started in 2011, in comparison to that things have almost totally changed now. The biggest of then is the way content is being consumed.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Gagan: Only an influencer knows how many of his/her followers are fake.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Gagan: I think I would be teaching kids lessons of morality and life hacks.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Gagan: I will take a vintage car, a complete tool kit, and a smartphone.

Ex: A technology you wished you’d invented?

Gagan: I feel so jealous when I see very smart and problem-solving innovations people did a century ago in the Automotive sector. I wish I could contribute to any of those innovations.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Gagan: I was driving in East UP during my Road Safety drive in Jan 2019. A kid with his younger brother and father waiting for me on the highway during the night with a big placard that read “Gagan Bhai Stop Please“. I, fortunately, saw that despite a lot of truck movement on the highway and stopped there. It was very overwhelming.

Ex: What does success mean to you?

Gagan: I don’t know. Maybe it is the state where people want to listen to whatever you are saying or they start following your footsteps. Or maybe it is the fact that you have won the trust of your viewers.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Gagan: Things keep changing, this current form of Influencer marketing will also change. But the fact that humans get influenced by others will keep this sector alive.

Ex: As the current pandemic has seriously impacted the automotive industry, what does the future hold for automobile bloggers?

Gagan: Not just automobiles but this pandemic has impacted almost everyone. And even to this date, we don’t know if there is any end of this. But the Automotive Industry will bounce back. Maybe the kind of content people like around Automobiles will see a shift but that is again something that we see every 5-6 years. Bloggers just need to adapt to the new situations and deliver their best, things will come on track sooner or later.

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Siddhi Karwa | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Siddhi: I started with Fashion, to then getting extensively in Travel and now I cannot stop obsessing over Interior Styling. So it’s always a space for self-exploration and if used rightly, there is so much one can discover about themselves than just uploading a pretty feed.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Siddhi: It’s safe to say that I don’t think the audiences know what goes behind one single post they casually scroll through in seconds.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Siddhi: In a parallel universe, I wanted to be a Diplomat.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Siddhi: iPod and earphones.

Ex: A technology you wished you’d invented?

Siddhi Karwa: I would say coffee machines.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Siddhi: The cutest one I think was a girl I met at a club who was there with her friends and she couldn’t stop jumping in excitement for about 30 min and kept screaming my name in the entire club, her friends had to calm her down.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Siddhi: It’s a given that criticism only increases with fame, basically more people exposed to your content, more opinions are thrown at you. Trolling is the worst con of being in this field and it’s only increasing because more people have access to social media every day.

Ex: What does success mean to you?

Siddhi: Success for me is Balance between fulfilling your dreams while living a life nothing short of dreams.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Siddhi: I think everything is a fad, nothing lasts forever and I think that’s just how the universe works.

Ex: How do you choose the brands that you want to work with?

Siddhi: For me, they first have to fit my area of expertise or interest for me to talk about it. There is nothing worse than promoting a product you have been tone-deaf about.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Siddhi: I really can’t keep up with trends anymore, I want to dig into the archives. I think going back to classics could be/should be a trend.

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