Tag: Mahindra

‘Explore the Impossible’ with the first tranche of NFTs from Mahindra

Mahindra & Mahindra Ltd. today announced its entry into the NFT (non-fungible token) universe, with the release of its first tranche of tokens, becoming the first Indian automotive OEM to enter this space. NFTs are at the forefront of blockchain technology and have captured the interest of the digitally savvy and constantly connected generation. The entry of Mahindra into the NFT universe is yet another testimony of their continued focus on digital initiatives in the country. 

The first NFT offerings from Mahindra will be based on the iconic Thar and will be released in collaboration with Tech Mahindra. Thar exemplifies the Mahindra promise of ‘Explore the Impossible’. Additionally, its larger-than-life imagery is suited to the futuristic, socially wired landscape of NFTs. This first-ever series comprises four NFTs that will be put up for sale via an auction starting the 29th of March 2022, on Tech Mahindra’s NFT marketplace christened ‘Mahindra Gallery’.

All proceeds from the auction will go towards Project Nanhi Kali, to support the education of underprivileged girls in India. Access to education helps the girl child in fulfilling her dreams and lays the foundation for an equal society. The Thar experience doesn’t end with buying an NFT. The winners of the auction will be invited to the Mahindra Adventure Off-road Driver Training Academy (Igatpuri, Maharashtra) or to the new state-of-the-art Mahindra SUV Proving Track (MSPT, Chennai), to experience the thrill of 4×4 motoring.

Commenting on the launch, Veejay Nakra, Chief Executive Officer, Automotive Division, M&M Ltd said, “Mahindra & Mahindra has always been a pioneer in adopting new-age digital innovations to enhance customer experience. The launch of NFTs is another exciting step for us to leverage the next frontier of digital marketing. We will be able to offer a whole new set of experiences to our customers, build communities for our brands, and also increase brand awareness and loyalty. With our entry into the NFT space, we are all set to harness the countless possibilities of interacting and adding to the Mahindra brand and all our nameplates, and there is no better brand for this debut than the Thar.”

CP Gurnani, MD & CEO, Tech Mahindra, said, “At Tech Mahindra, we believe in innovating for the future. As an industry front runner, we have significantly contributed to digital transformational strategies and solutions. In line with our aim to reimagine the customer experience, engagement, and brand equity through digital transformation, we are launching an NFT marketplace in collaboration with Mahindra Group. This market place titled ‘Mahindra Gallery’, is a one-stop-digital assets and collectibles marketplace for all patrons of the Mahindra Group, and this platform-of-the-future will emerge as a key lever to showcase the rich archives and history of the Group that everyone can own in the form of NFTs, ushering in the next wave of digital ownership.”

Mahindra To Present XUV 700 To Golden Boy Neeraj Chopra – All You Need To Know About The Upcoming XUV 700

The city of Panipat is known for its battles, and in the modern era, it is referred to as the city of weavers, but now the historic city will be known for its Golden boy Neeraj Chopra, who clinched the gold in the Tokyo Olympics 2020 and became the first Indian to win a gold medal in Athletics. He also became the second Indian individual player to win a gold medal in the history of the Olympics.

The whole country praised and celebrated the javelin thrower Neeraj’s achievement and poured a bunch of prizes for the only Indian gold medalist of the Tokyo Olympics. Mahindra Group chairman Anand Mahindra, who is known for promising and presenting the latest Mahindra cars to young players, again extended a special gesture by offering a yet-to-be-launch Mahindra XUV 700 to Neeraj Chopra.

Previously, Anand Mahindra had presented Mahindra Thar to the six young Indian Cricket players who performed well under pressure and turned the impossible situation into possible. Since then, it has become a ritual where people tag Mr Anand Mahindra in tweets and request him to offer a car to extraordinary young players. Mr Mahindra fulfils most of the requests, and this time, he has promised to gift Mahindra’s upcoming car XUV 700 to Neeraj Chopra.

About Mahindra XUV 700:

Mahindra XUV 700 is a more powerful version of the current XUV 500, and the leaked images of the car imply it will be the first model to sport Mahindra’s new Twin Peaks logo, designed by Pratap Bose. The car focuses more on technology and gadgets, including flush-fitting door handles, dual-tone alloy wheels, an angular rear end with split-LED tail lamps, AdrenoX infomatics suite with Alexa Auto, panoramic sunroof, and personalized safety alerts.

The XUV700 will be powered by a 2.0-litre turbocharged petrol engine and a 2.2-litre turbocharged diesel engine, paired with manual and automatic transmissions. The petrol engine variant will produce a maximum output of 200 bhp, while the diesel variant will have a maximum output of 185 bhp. The 7-seater car will feature a 6-speed manual and a 6-speed Aisin-derived torque-converter automatic gearbox. 

The car company unveiled its logo today, which they will carry forward with upcoming SUV cars. Also, the design team head of Mahindra recently revealed the XUV 700 they are gifting to the Gold medalist Neeraj Chopra is a specially designed car just for the athlete. The upcoming SUV from Mahindra will compete with the current market rivals Hyundai Alcazar, MG Hector Plus, and Tata Safari. The car is expected to be priced around ₹16,00,000 and is slated to unveil on 15th August 2021.

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