Snapchat hits new milestone with 750 million monthly active users

A couple of days ago, I heard two of my colleagues talking about the Snapchat streak, and that led me to install the app, and today, Snapchat hit a major milestone, crossing 750 million monthly active users. The achievement highlights the growing popularity of the social media platform, which was first launched in 2011.

Snapchat’s unique features, such as disappearing messages, filters, and lenses, have helped it stand out in a crowded social media market. It has also evolved to include new features such as Stories, Discover, and Snap Map, which have helped keep users engaged and interested in the platform.

Snapchat has also made efforts to attract new users and retain existing ones. The app has expanded its user base by targeting younger demographics with features like Bitmoji, allowing users to create and personalise their avatars and partnerships with popular celebrities and influencers.

The platform has also worked to improve its advertising capabilities, offering a range of ad formats and targeting options to advertisers. The COVID-19 pandemic has also played a role in Snapchat’s growth. Social media usage has increased across the board, with people spending more time at home and looking for ways to stay connected.

However, Snapchat still faces competition from other social media platforms, such as Instagram and TikTok, as they have features similar to those offered by Snapchat, such as Instagram Stories and TikTok’s filters and effects. To stay ahead of the game, Snapchat will need to continue innovating and offering unique experiences for its users.

Crossing 750 million monthly active users is a significant achievement for Snapchat. It demonstrates the platform’s ability to attract and retain a large, engaged user base. With its ongoing commitment to innovation and user experience, the platform is expected to reach 1 billion+ in the next 3 years.

Snapchat App Crash Issue: An iOS Bug Revolved

Even the wisest scholars have said – Don’t count your chicken before they get hatched. Social media giant Snapchat may have been singing “Top of The World” after witnessing theirs in terms of numbers. Exhibit discussed this Snapchat growth through an article recently. But those numbers are currently screaming for the crashes the Snapchat app is making. Due to this, the Snapchat team had to sit back tight and tried to resolve the issue at the earliest. With this Exhibit blog, we will learn more about the Snapchat app crash issue news that was creating havoc. 

Snapchat App Login Issue

On Thursday evening, more than a quarter a million Snapchat users reported the crash issue. This crash was coming every time they tried to open the app on their smartphone. This number of people who registered a complaint triggered an immediate response from the Snapchat team end. They came up with the tweet where they stated they are aware of this issue after users addressed it. The Snapchat app crash issue broke out earlier in June month, especially in the iOS versions. The development team at that moment identified the bug and eliminated it. 

Why did the issue of crashing come?

The complaint of the Snapchat app crash issue came out after iPhone and iPad users downloaded the newest update that has arrived. After downloading the latest update, users observed this bug repeatedly every time they tried to open the application on their gadget. Hence, one needs to understand this issue has not come for Android users at all. In Android, the app is working perfectly fine without any tussle. People who are using the beta version of the Snapchat app on their iOS devices have also not faced any issues. 

Snapchat Response

The Snapchat support team quickly came with a response and started working on this front. The best part was that the problem got contained within hours to ensure that users have hassle-free usage of this social media application. However, after fixing it, Snapchat doesn’t provide the basic reason behind the crash bug. The reason could be anything. One can say that maybe the application layer was unable to load some essential files at the OS level, due to which the crash was frequently occurring. Whatever issue was there, the most probable grassroots for the bug can be that the latest update was missing something that makes the application compatible with the OS. 

Final Word

If you are an iOS gadget lover who was using the Snapchat app and was eager to report the same, you need to know that now you can sing Roy Orbison’s “It’s Over” for sure. Don’t worry, as we are not saying to think about the romantic context, but for your love for the Snapchat app.

Snapchat App is Expanding: Fastest Way to Share Moments

Use Signal. This tweet came from Tesla and SpaceX’s CEO, Elon Musk when the questions came up to find alternatives to WhatsApp. The Snapchat team must have thought to connect with Elon Musk to know he didn’t take their name. Anyways, let the bygones be bygones. Snapchat has challenged the space of the social media messaging app market through its rapid surge in the past few months. Some reports state that Snapchat now has almost 293 million users. Let’s go through this Exhibit blog to know more on this latest update that has cheered the entire Snapchat app team. 

Snapchat App’s Growth in 2020-2021

The news coming out is that Snapchat has added 13 million users in the last quarter, which is quite phenomenal considering the birth of Snapchat in 2017. Through this, Snapchat has registered a growth of almost 23% in its user base from the last year. Snapchat, through this, has surpassed Twitter which has 209 million users as of now. Snapchat has one more surprise for you in terms of its revenue. Yeah, the business of Snapchat is about to touch a billion-mark. Hence, it should raise some concerns for Mark Zuckerburg and Jack Dorsey as with this Snapchat has become a faster-growing business than Facebook and Twitter. 

About Snapchat App

The best thing I remember when it comes to Stanford is the power-pack dialogue thrown by Douglas Urbanski in The Social Network movie. Stanford really has the tradition where people come and do something to express their form of innovation. Yeah, three tech nerds from Stanford, Bobby Murphy, Evan Spiegel, and Reggie Brown, developed this messaging charm – Snapchat. The tagline of this app is simply awesome – the fastest way to share a moment. I guess Snapchat was thought to be close to journalism. That’s why they call the messages as snap, somewhere related to a journalist’s scoop. Do you know that by using this social media messaging app, you can become a millionaire? Last year, the Snapchat team announced that they would pay 1 million $ (around 7.4 Crore INR) for posting viral videos. 

Conclusion

Maybe this millionaire news has brought so many Snapchat users. But, this growth in the Asian region as Snapchat has more outreach in Europe and America. Snapchat may have accomplished good results, but they are far behind the reputation of other messaging apps. Only time will tell what’s the fate of Snapchat. However, you should think about this a million offer by the Snapchat team. 

 

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