Beebom | Top 100 | Influncex’20

 

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Beebom: The changes in the digital space are more rapid than any other industry and in the past 10 years or so, we’ve seen a lot. What’s cool today might not be there after a few years, things move that fast in the Internet era and you always have to keep up with it. If you don’t, then you might not even be on the map. It’s the same for content creators, and the platforms they’re on.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Beebom: If you do it right, then you will see a lot of success in terms of the engagement and reach but if you don’t optimize your content as per the platform and try to repurpose the same content on all platforms then you might not reach the full potential. It’s something you learn once you start making content for the online audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Beebom: As the co-founder of Beebom, I’ve started working on it at the beginning of my 20s and now I am at the end of my 20s and it’s the only thing I ever worked on.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Beebom: I’d take my iPhone, my MacBook, and my Airpods Pro because that’s all I use these days.

Ex: A technology you wished you’d invented?

Beebom: A hybrid foldable phone that wraps around the hand and becomes a smartwatch and that too in a budget of most people. I am working on it, maybe.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Beebom: I was in my hometown shopping some essentials for the home with my mother and we stopped at a shop selling towels and the person who worked there recognized me and started having a conversation followed by a selfie request and when I got out of the shop my mother told me that it’s because of you we couldn’t bargain. We could have gotten a better price for these towels and we both laughed.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Beebom: Since we’re in the business of introducing and reviewing new tech to our audience, we maintain that space very well. We don’t post unnecessary stuff and try to give our opinions only on tech. Sometimes, we need to take a stand in tech as well but we do ensure that we make a comment after properly understanding the situation and forming an opinion basis of true facts.

Ex: What does success mean to you?

Beebom: Success is the celebration of reaching a milestone and planning for the next one while you’re at it., and so on. If you’re happy doing whatever you’re, you’re already successful.

Ex: What are your three favorite photo/video editing tools?

Beebom: We use all the Adobe software and Final Cut Pro as the razor-sharp forged in fire weapons of our choice for video and image editing.

Ex: A machine/gadget that you’re obsessing over right now?

Beebom: It has to be the Boston Dynamics robot dog that costs a whopping $75,000!

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Mithilesh Patankar – Mythpat | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mithilesh: So, I am pretty new to the digital blogging space. It has just been 2 years, but I have seen a lot of content creators who are emerging, and that is something really exciting because this is just the start of the whole internet revolution in India. Lots of content creators are emerging from small towns and cities.

Ex: A technology you wished you’d invented?

Mithilesh: Realistic looking AI robot based on any of your loved ones.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Mithilesh: This happened in the mall where I was shopping and there was a boy who was next to me talking to his sister about me and I heard the conversation and I waited there to see the reaction and after a few seconds he approached me and that was one of my first encounters and it was very special to me.

Ex: What does success mean to you?

Mithilesh: Definition of success for me keeps changing. Right now the definition of success for me is getting the diamond play button, but that is too materialistic. Overall, I want to be happy and should be able to achieve whatever I am dreamt of.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Mithilesh: Everybody wants to be an influencer these days and there is nothing wrong in that. Lot of them will try and a lot will fail, but that’s who will get good content creators/ influencers in the coming years.

Ex: Which three things does someone starting in the gaming industry need to know?

Mithilesh: 1.Pubg is not everything.
2.It is not just as easy as playing games and enjoying life, it can feel like a job. It takes real efforts.
3.There is a right time for you to start this. This is for all the kids who are in school and are sad because they are not growing on YouTube.

Ex: What would you say is the biggest challenge for a gaming influencer?

Mithilesh: There is always this constant pressure of not staying relevant anymore just because this space is so crowded right now and there are a lot more gaming creators that are going to emerge. So, it’s a big challenge to remain against the top, to co- exist and stay relevant.

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Ritik Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ritik: The opportunity in the digital space is seen as a career and has picked up since I started the creator journey, specially in the space of gaming.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ritik: Content Creation is a full time job. In which you are active 24/7 to keep up with the expectation of the audience and provide quality content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ritik:  I am passionate about gaming and if not a game streamer I would be doing something in the same field, a game developer or maybe a tester.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ritik: 1. Satellite Phone 2. Swiss Knife 3. iPad for offline Gaming.

Ex:  A technology you wished you’d invented?

Ritik: Search Engine.

Ex:  What’s been your favourite encounter with a fan so far? (DMs included!)

Ritik: All the interactions are special, first time fan interaction is something that brought a different experience.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicentre. How do you deal with the dark side that comes with the medium?

Ritik: There are always two sides of the coin and you learn that in the process, we get appreciated for the good deeds and are also bashed for our mess ups. If you stay true to your personality, the audience accepts you for who you are and supports you in your ups and downs.

Ex:  What does success mean to you?

Ritik: Freedom and love from our fans.

Ex:  Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ritik: It’s just begun, I am sure it has more to it.

Ex:  Which three things do someone starting in the gaming industry need to know?

Ritik: Consistency is the key. Keep trying to stay true to yourself and you will find that you have created a space for yourself.

Ex:  What would you say is the biggest challenge for a gaming influencer?

Ritik: Gaming demands speed in content creation, one should be able to create quality content daily to keep up with the standards.

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Somya Gupta | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Somya: Back then it wasn’t, even so, commercialized there weren’t as many brands and influencers as well. So yes I think it’s become more of a profession now and not just one’s passion. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Somya: One thing which I think they might not realise from the outside is that it’s not roses all the way. It’s really difficult to shoot, edit and churn out content daily and it takes a lot of commitment. 

Ex: What would be your calling in a parallel universe? (Alternate career options)

Somya: If not this then I would have tried my hands on acting. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Somya: All of them have been super special to me, because all of them are so sweet, I can’t choose one. 

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Somya: To be honest, I have been really lucky that I haven’t had to go through a phase like that, I hardly get negative comments, also I have learnt to ignore those. Also, my family and especially my mom always tell me to stay chill and not let things affect me. 

Ex: What does success mean to you?

Somya: I have always believed in being happy and spreading happiness and that’s what it is for me. I just want to keep creating content and make my audience happy. 

Ex: When was the first time you bought your dream makeup product and which one was it?

Somya: When I started, I wasn’t into makeup at all. Later when I started going for photoshoots and stuff is when I discovered makeup so I didn’t really have a dream product.

Ex: What would you tell young girls when it comes to ideals of beauty that our society has set up?

Somya: Keep your head high, work hard, be kind and rest will follow, also remember to keep smiling.

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Aashna Shroff | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

When I started blogging 6 years ago, the term blogging wasn’t very popular in India back then.It was initially blogs with a lot more written information, which then slowly moved to platforms like Instagram and Facebook for images, and then evolved into longer videos on YouTube and IGTV. When I started, I never thought I’d be creating such videos. This would have to be the biggest change for me. 

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Honestly, I think social media is different for everyone. We all have our different ways of consuming content, we all have our own favourite platform, our own particular time of the day that we like to post, etc. I think the biggest insight would be consistency and interaction.

 

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

my phone, portable Wifi & a power bank

Ex: A technology you wished you’d invented?

I would have said the internet but I can’t imagine being even remotely close to inventing that so Netflix, maybe. 

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It would have to be the first time someone recognised me in public. She came up to me and brought her mom along too and they both told me how much they love me and what I do. And I was super shy and nervous, but it’s one encounter that I’ll always cherish. 

Ex: What does success mean to you?

For me, doing what I love because it would make me happy and being able to make a living out of it, is success for me. 

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

As a creator myself, Influencer Marketing is pretty much what my job entails. And I see first hand what it can do. If you’re a creator who has an organic following that loves your style/content and truly takes your recommendations seriously, influencer marketing can work wonders for the brands that work with you. So it’s definitely not a fad, and given the way social media is growing today, I only see this growing bigger and bigger over the next few years. 

Ex: As Fashion-Tech is on the rise, what is your take on this new style of couture? Do you think it’s here to stay?

I’m not quite sure how I feel about it. I’m the kind of person that takes some time to get used to new changes. It’s definitely very interesting, but maybe I’ll grow to love it if it does stay. 

Ex: How would you define your personal style?

My style is usually pretty experimental. Currently, being at home most of the time, I’ve been loving classic fits. I’m all about basic, well-fitted pieces paired together with statement shoes and accessories right now.

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Gaurav Taneja | Health and Fitness | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Gaurav: YouTube has become a place where creators put well polished videos. The audience cannot determine which videos are an individual’s work
and which have been produced by an entire team. This has been the
most significant evolution as per me

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Gaurav: Numbers can be deceiving.

Ex:  A technology you wished you’d invented?

Gaurav: A technology which would allow people to eat as much fatty food as they like while still remaining lean.

Ex:  Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Gaurav: You have to accept that it is a part of life. If you get 99% love you will get 1% hate and you have to go with it.

Ex: What does success mean to you?

Gaurav: Being happy with the family and getting to spend time with them. But conventional success like having a good job, good salary and a good lifestyle is also important, so I think success for me is a balance of both.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Gaurav: I would like to run a restaurant & bar with my wife where I would like to serve some really good tea alongside the beach.

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Ted The Stoner | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ted The Stoner: Though the statement cannot be generalized, there is a lot of responsibility when it comes to posting anything on the internet now. There is a lot of accountability & that is definitely a good thing. On the contrary, with easy access to the internet, there is also a rise in the number of cases of cyberbullying and incessant trolling towards anybody with a different
opinion.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ted The Stoner: I don’t think influencers have any upper hand when it comes to knowing things about anything that is open to all. The only reason an artist/influencer might have an upper hand over someone would be because they would spend more time researching something about social media since it is an important part of their lives.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ted The Stoner: I guess I’d be a farmer with a nice little farm and a couple of animals where I can just grow my own food and not worry about the world.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ted The Stoner: I’ll have a word with Tony Stark and get back to you.

Ex: A technology you wished you’d invented?

Ted The Stoner: A mind control device that can be used on Mumbai rickshaw drivers who keep rejecting us without even listening to the proposed destination. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Ted The Stoner: The best way to deal with vulnerabilities as an influencer is to be honest with your audience about your vulnerability. At times, we underestimate the good in the world. The audience you build on your page is like an extended family. The best way is to let them see you for what you are, who you are instead of faking it just because it seems like a cooler option.

Ex: What does success mean to you?

Ted The Stoner: Being happy and helping others be happy.

Ex: Which people or books have had the greatest impact on your growth, and why?

Ted The Stoner: People who have had the greatest impact on my life would be the life of Swami Vivekananda. A lot of good principles to learn.

Ex: What was the thought process behind this journey?

Ted The Stoner: The thought process was very simple. Making people happy and helping them in every possible way. I’m glad and I feel content because I can see that happening everyday.

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Tanvi Geetha Ravishankar | Top 100 | Influncex’20

Ex:  Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Tanvi : I still remember when there was no jio internet we bloggers & YouTubers were struggling for views, hardly people used to read a blog or watch videos on the internet because the internet cost was very high but when jio came to market with low-cost internet, it changed the entire digital blogging space completely, so yeah big thanks to jio!

Ex:  Can you give us an insight into social media platforms that only an Influencer can know?

Tanvi : The insight would be that creating content is not as easy as it looks . We spend hours in shooting a 15 second or 60 second video and most of the time it’s a one human show!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Tanvi :  A Fashion Designer or an Actress / Singer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Tanvi : My Ipod , Headphones and a Camera.

Ex: A technology you wished you’d invented?

Tanvi : It’s not yet invented (at least that’s what we think ) – A Time Machine!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Tanvi : A fan told me a while ago how my posts and my words helped her come out of her depression and step out of the house after months ! To be able to touch a life that way…makes me so grateful and emotional.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Tanvi : I deal with this by constantly being open and talking about my vulnerabilities! Social Media is in fact the best space to BE YOU. The more you open up to people about your struggles, the more you’re connectable with them .

Ex: What does success mean to you?

Tanvi : To be happy and for more people to know, understand and support my work.

Ex: What was the thought process behind this journey?

Tanvi : I wanted to make people comfortable and happy in their skin.

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Mumbikar Nikhil | Trendsetter | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Nikhil: Changes which I have seen in the digital blogging space that there are so many opportunities have grown a lot and more and more people are coming onto this.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Nikhil: The insight which I can give you is that the Influencer who is more personal about their life has more connection with their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Nikhil: I would have been either a Photographer or probably a DOP.

Ex: A technology you wished you’d invented?

Nikhil: Technology I wish I could have invented the Smartphone, It’s a device on which we all rely on and I think it’s the most popular invention in the history of Mankind.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Nikhil: There are many but one is that when I was traveling from Kolkata to Visakhapatnam two boys were standing just before the toll naka and when I spoke to them, they told me they came 200km from inside a village and they just guessed it I would be passing from there because I didn’t update it anywhere. I was really shocked and felt blessed at that time.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Nikhil: Definitely grows with the popularity or I’d like to say Depends on how deep of a personal connection an influencer have with their audience through their content. When you grow, you gotta have bullies and haters. That’s proof you are growing.

Ex: Tell us something we don’t know about the influencer’s content strategy?

Nikhil: One thing people don’t know about the content strategy is that Influencing is not just about to look good, wear good clothes, It’s about talking what needs to be spoken and doing something which people find it challenging and of course you need to be calculative and futuristic what’s gonna happen in the future and accordingly make a move.

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