Influencers Interviews Online | Know more about their LIferstyles

Shivalika Trikha’s evolution from working for others to working on & for herself.

From managing an A-lister like Ranveer Singh to finding her passion and start working on herself, for herself. She loves splurging money on the things she loves that mostly includes luxurious cars & traveling the world. She has traveled almost half of the world and there’s no stopping her. With over 600k+ followers, she is widely adored on Instagram by international audiences as well and is an Internet sensation that you just can’t ignore. In a candid conversation with Arshi Naqvi, Shivalika talks about her future goals and passion for traveling.

Ex: Hi Shivalika! Tell us something about your journey from talent management for some of the renowned celebrities to making so big in the modeling world in the USA?

Shivalika: Managing an A-lister was the hardest job I have ever had. It definitely sounds fun but it’s absolutely not. It’s a lot of hours, a lot of work, no vacation, no holidays. The job made me realize that if I had to work so hard, it should be for myself because as my favorite quote says ‘If you don’t work for your dreams, someone else will hire you to work for theirs’. Since I started working on myself, it has been life-changing.

Ex: What excites you the most about Travelling?

Shivalika: Traveling gave me a new perspective on life. It taught me so many things that I wouldn’t know otherwise if I decided to stay in my own bubble. I have no ambition to make money, I only want to make it so I can travel and see the amazing world that this universe created. I love meeting new people, learning and understanding new cultures, and making friends all around the world.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Shivalika: Being an influencer is a constant effort. You have to be persistent at it. Most people see it as ‘fame’ but honestly, it’s a business more than anything. It’s just like owning a business.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shivalika: Phone, laptop, and speaker.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shivalika: Hundreds of my superfans posted for my birthday last year and that just made my birthday super special

Ex: If you could spend one day in someone else’s shoes who would it be and why?

Shivalika: I would love to be Dalai Lama to understand the true meaning of life.

Ex: What does a typical day in your week look like?

Shivalika: Lots of work (modeling, influencing, and marketing) in the day and a lot of sundowner parties, hikes, beach trips, and rooftop dinners.

Ex: How do you go about dating?

Shivalika: I am always looking for love.

Ex: What is the best pickup line ever used on you?

Shivalika: Let me take you out before covid does, haha!

Ex: The one thing about women that men need to know?

Shivalika: Having a woman in life will only change it for the better.

Ex: If you could raid one woman’s closet who would it be?

Shivalika: Kim Kardashian, I love her style.

Ex: Your reaction to crossing the first 100k followers?

Shivalika: That I have 100K more people who love me :D.

Quickies :

1.What will you NEVER do?

Compromise and settle for a life I don’t want.

2. What are you passionate about?

Living to the fullest.

3. Your dream car?

Lamborghini.

4.What’s that one thing you notice about a person?

Their mindset.

5. 3 destinations on your wishlist?

The Maldives, Capri Island, and the Bahamas.

6. Describe yourself in a hashtag

#wanderlust

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Kuljyoti Dhingra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Kuljyoti: With an increasing number of creators and with greater consumption of content by the audience, the number of brands investing in Influencers have also increased. I remember how difficult it was for me to convince brands three years ago to pay me for my work but now, things have changed a lot for good.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Kuljyoti: The only thing that a good content creator knows is that every social media platform is different. I have seen Influencers committing this mistake wherein they repost the same content on every single platform thinking that will help them grow but it does not work that way.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Kuljyoti: My cellphone, my vlog camera with lots of memory cards and extra batteries and my laptop!

Ex: A technology you wished you’d invented?

Kuljyoti: I wish I could come up with an editing software wherein I would just upload the recorded content in the software and it would edit and upload the best content on every platform itself. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Kuljyoti: One major dark side that I encountered in the past was the continuous feeling of loneliness because you are too busy creating content that real life joy doesn’t make you happy anymore. This is why it is very important to have real relationships and real friends who can support you and guide you whenever you are going through a bad phase.

Ex: What does success mean to you?

Kuljyoti: Success for me is a sound sleep at night without worries, anxiety and insecurity. I have seen people from this industry making a lot of money, having a lot of material possessions but still feeling empty inside.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Kuljyoti: I think India has so many dishes that are not yet explored. It’s my dream to visit every city of India and explore their local cuisine. As far as international cuisine is concerned, I am really
intrigued by Persian cuisine.

Ex: What do you do to make your content unique from others?

Kuljyoti: My content is a reflection of myself and that’s what makes it unique.

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My Yellow Plate | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Himanshu: I started back in 2015 when it was less crowded, more meaningful and more engaging. Over the last five years, I have seen more creators joining the space, getting more crowded and becoming less engaging for the audience.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Himanshu: I don’t know such platforms which only an influencer would know as social media isn’t just for influencers but for masses to interact with friends, family, neighbours, community and influencers.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Himanshu: Mobile first, headphones second and a JIO sim

Ex: A technology you wished you’d invented?

Himanshu: To smell and taste the recipes online and rate them!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Himanshu: At my first meetup years ago, there was this one guy who turned up and he was so happy about it and motivated me to continue.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Himanshu: I take it as two sides of a coin and understand that I am not RAJMA CHAWAL and that everyone will like me! 😛

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Himanshu: Certainly it has increased and it does get worse with popularity but again that’s part of every influencer’s journey/career. You need to take it lightly and don’t judge yourself on the basis of someone else’s opinion. No one is PERFECT like Rajma Chawal.

Ex: What does success mean to you?

Himanshu: Living on my own terms and doing what I planned to do and love to do. Money, fame, name and rest everything else is a bonus.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Himanshu: Any dish from Gordon Ramsay’s Menu is what I am looking forward to.

Ex: What do you do to make your content unique from others?

Himanshu: The Yellow Plate is the USP and makes it stand apart from others.

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Born to Ride | Automobile | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started your journey? How has this space evolved?

Lakshay: It’s been quite a long and treacherous journey and it definitely hasn’t been a bed of roses for me. Many things have changed in the sphere of digital blogging. Honestly, the biggest change that I’ve seen is that many young, talented individuals are coming forward and starting channels and profiles of their own. The digital blogging space is becoming more creator-friendly day after day and I hope that it will bring in a lot of new talent as we move forward.

Ex: What would be your calling in a parallel universe?

Lakshay: Well, to be honest, I don’t think I’d have done anything else apart from moto vlogging. I am extremely indebted to this as moto vlogging and the world of social media influencing has made me what I am today. So, I guess that the Lakshay in a parallel universe is probably vlogging on a Battlestar Galactica Gunship! 😀

Ex: A technology you wished you’d invented?

Lakshay: I honestly wish I could invent a motorcycle that would make gasoline out of thin air. I would never have to stop for gas that way!.

Ex: What does success mean to you?

Lakshay: For me, success means seeing my parents being proud of me and being happy with my work. It also means the happiness that I find in the thing that I do. I still maintain the principle that no matter how successful a person is, if they aren’t happy with the work they do, then there’s absolutely no point in all that success.

Ex: What is your dream car or motorbike?

Lakshay: Well, I’d love to own an RV someday and travel across continents. That would definitely be a dream come true.

Ex: As the current pandemic has seriously impacted the automotive industry, what does the future hold for automobile bloggers?

Lakshay: The current pandemic has hit us hard. As a matter of fact, every single industry is suffering huge economic losses in the lockdown. India, as a country is also suffering badly. So, I feel that for automobile bloggers the future is a little uncertain as of now, but like everything else this too shall pass and we will ride again and travel to the various corners of the country as soon as this pandemic blows over.

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Debasree Banerjee | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?
Debasree: Social media keeps changing constantly, one major change I’ve seen is that the audience has become more aware and the kind of content that’s appreciated more is more raw.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Debasree: Topical content does best and you need to figure out what kind of content your audience mostly consumes and most importantly it should be something you’re extremely passionate about.

Ex: What would be your calling in a parallel universe? (Alternate career options)
Debasree: Bio- Technologist

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Debasree: My phone, apple watch and camera.

Ex: A technology you wished you’d invented?
Debasree: It’s still not invented, I will invent it!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Debasree: There are so many but the best one was the first one when someone recognized me at a mall and clicked a picture with me. Cause firsts are always special.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?
Debasree: Yes, sometimes it can be really stressful and get to you but I try to distract myself and concentrate more on the positive than feeding onto the negativity.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?
Debasree: Like I said to concentrate more on the positives and don’t let things demotivate you.

Ex: What does success mean to you?
Being happy

Ex: When was the first time you bought your dream makeup product and which one was it?
Debasree: Morphe Palette x James Charles from London gave me a lot of happiness because of the colours.

Ex: What would you tell young girls when it comes to ideals of beauty that our society has set up?
Debasree: Be comfortable in your own skin, makeup should always enhance your beauty and should never be something your beauty depends on.

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Beebom | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Beebom: The changes in the digital space are more rapid than any other industry and in the past 10 years or so, we’ve seen a lot. What’s cool today might not be there after a few years, things move that fast in the Internet era and you always have to keep up with it. If you don’t, then you might not even be on the map. It’s the same for content creators, and the platforms they’re on.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Beebom: If you do it right, then you will see a lot of success in terms of the engagement and reach but if you don’t optimize your content as per the platform and try to repurpose the same content on all platforms then you might not reach the full potential. It’s something you learn once you start making content for the online audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Beebom: As the co-founder of Beebom, I’ve started working on it at the beginning of my 20s and now I am at the end of my 20s and it’s the only thing I ever worked on.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Beebom: I’d take my iPhone, my MacBook, and my Airpods Pro because that’s all I use these days.

Ex: A technology you wished you’d invented?

Beebom: A hybrid foldable phone that wraps around the hand and becomes a smartwatch and that too in a budget of most people. I am working on it, maybe.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Beebom: I was in my hometown shopping some essentials for the home with my mother and we stopped at a shop selling towels and the person who worked there recognized me and started having a conversation followed by a selfie request and when I got out of the shop my mother told me that it’s because of you we couldn’t bargain. We could have gotten a better price for these towels and we both laughed.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Beebom: Since we’re in the business of introducing and reviewing new tech to our audience, we maintain that space very well. We don’t post unnecessary stuff and try to give our opinions only on tech. Sometimes, we need to take a stand in tech as well but we do ensure that we make a comment after properly understanding the situation and forming an opinion basis of true facts.

Ex: What does success mean to you?

Beebom: Success is the celebration of reaching a milestone and planning for the next one while you’re at it., and so on. If you’re happy doing whatever you’re, you’re already successful.

Ex: What are your three favorite photo/video editing tools?

Beebom: We use all the Adobe software and Final Cut Pro as the razor-sharp forged in fire weapons of our choice for video and image editing.

Ex: A machine/gadget that you’re obsessing over right now?

Beebom: It has to be the Boston Dynamics robot dog that costs a whopping $75,000!

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Rider Girl Vishakha | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Vishakha: I personally believe change is the only constant, talking digital blogging historically since Pyara Lab developed its blogger; it evolved as a primary mode of expression today. The journey of my blogging from mobile phone to action camera witnessed many turns.

Ex: A technology you wished you’d invented?

Vishakha: I wished I would have invented modern-day action cameras. I could have developed them in more friendly ways, sans all difficulties we face while making a travel vlog.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Vishakha: Seriously, it happened a week before when I received an email from a college-going girl. I was highly emotional reading the mail from Siddhi, who was explaining to me how she was preparing herself to become a female moto-vlogger.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Vishakha: It applies to each and everything under the sky. One must be mentally strong and strategically clear on what to be done and what not. I would rather say the more light you bring, the more darkness you can remove.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Vishakha: The journey just started and has a long way to go. If you see various recent studies, brands started looking at Influencer Marketing as a vital or topmost strategic priority. We still have to go a long way ahead. I was going through some recent studies which suggest around 75% of brands and agencies started developing independent, separate policies for influential marketing programs as a top priority.

Ex: What is your dream car or motorbike?

Vishakha: My dream car or bike must not be to drive or ride but to keep in a décor place with love and care. I am excited to ride CBR500 or Tiger in the future.

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Mithilesh Patankar – Mythpat | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Mithilesh: So, I am pretty new to the digital blogging space. It has just been 2 years, but I have seen a lot of content creators who are emerging, and that is something really exciting because this is just the start of the whole internet revolution in India. Lots of content creators are emerging from small towns and cities.

Ex: A technology you wished you’d invented?

Mithilesh: Realistic looking AI robot based on any of your loved ones.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Mithilesh: This happened in the mall where I was shopping and there was a boy who was next to me talking to his sister about me and I heard the conversation and I waited there to see the reaction and after a few seconds he approached me and that was one of my first encounters and it was very special to me.

Ex: What does success mean to you?

Mithilesh: Definition of success for me keeps changing. Right now the definition of success for me is getting the diamond play button, but that is too materialistic. Overall, I want to be happy and should be able to achieve whatever I am dreamt of.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Mithilesh: Everybody wants to be an influencer these days and there is nothing wrong in that. Lot of them will try and a lot will fail, but that’s who will get good content creators/ influencers in the coming years.

Ex: Which three things does someone starting in the gaming industry need to know?

Mithilesh: 1.Pubg is not everything.
2.It is not just as easy as playing games and enjoying life, it can feel like a job. It takes real efforts.
3.There is a right time for you to start this. This is for all the kids who are in school and are sad because they are not growing on YouTube.

Ex: What would you say is the biggest challenge for a gaming influencer?

Mithilesh: There is always this constant pressure of not staying relevant anymore just because this space is so crowded right now and there are a lot more gaming creators that are going to emerge. So, it’s a big challenge to remain against the top, to co- exist and stay relevant.

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Shivesh Bhatia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shivesh: I have seen the influencer and blogging industry completely revolutionize in the past couple of years. When I started off, Instagram was already providing a space to experiment with newer content. Eventually, it bloomed like anything. The digital blogging space enabled brands to have real time engagement and simultaneously increase brand awareness. This space literally becomes more innovative every single day now. We have wonderfully transitioned from static content to more engaging and more dynamic content. People have really started to believe in influencer marketing and it is the new ‘in thing’ in the digital marketing industry. I have loved this process because the creative powers have now shifted from the hands of advertising agencies to independent individuals.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Shivesh: Often, people have the perception that being an influencer is an easy task. But, churning out content on a constant basis requires endless hours of ideation with my team, planning shoots, researching about newer and more public-friendly content, endless to and fro with brands and organizations, and so much more. We end up not having a 9 to 5 job but one that requires 24 hours of our energies. But at the end of the day, I absolutely love what I do and love creating, so I do not mind this one bit.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shivesh: I have always loved anything related to mass communication, media, and related aspects. I even enrolled in Indian Institute of Mass Communication after completing my graduation. So, if I didn’t have Bake with Shivesh, I would definitely be a part of the world of Media.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shivesh: I’d definitely take my phone, a power-bank, and a lighter to help me start some fires! A technology you wished you’d invented? Air pods, I think? They’re uber cool and have really made life 100% easier and convenient!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shivesh: There was one time when I had a workshop and a 60 year old very sweet woman came from a distance to meet me. She ended up telling me that I remind her of her grandson and this is by far the sweetest encounter I have ever had with a fan. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Shivesh: I think Baking is the perfect form of therapy for me. Sometimes, when I need an off from everything, I bake for myself or enjoy some ‘me-time’ with my movies, popcorn, and good food! Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shivesh: Trolling is not limited to influencers with a huge following, it happens with budding bloggers and of course, even with celebrities. The best way to deal with it is to just block out the negativity. In the comments section, even one bad comment can really affect someone. My way is to see the many other positive comments and not allow one to affect me.

Ex: What does success mean to you?

Shivesh: Success to me means always having the opportunity to do what I love and what makes me happy. I feel successful when I post a recipe and I see people instantly trying it out, using the recipe to celebrate occasions and what not!

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Shivesh: Influencer marketing is anything but a fad. It’s the fastest growing space in the digital marketing industry and it promises the greatest ROIs to major organizations. Sure, like every industry, it will take a turn here and there, evolve to become even bigger, but it’s not a fire that can be put out quickly.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Shivesh: I really am looking forward to trying some Armenian food! I heard it’s super great and I’d absolutely love to give it a try What do you do to make your content unique from others? I think my style of food photography allows me to make my content unique and appealing. I invest proper time in setting up a particular set for my desserts and give the production process the attention it requires. Besides this, I love how I am able to churn out content on YouTube which has recipes that are super easy yet delicious!

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Ritik Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ritik: The opportunity in the digital space is seen as a career and has picked up since I started the creator journey, specially in the space of gaming.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ritik: Content Creation is a full time job. In which you are active 24/7 to keep up with the expectation of the audience and provide quality content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ritik: I am passionate about gaming and if not a game streamer I would be doing something in the same field, a game developer or maybe a tester.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ritik: 1. Satellite Phone 2. Swiss Knife 3. iPad for offline Gaming.

Ex: A technology you wished you’d invented?

Ritik: Search Engine.

Ex: What’s been your favourite encounter with a fan so far? (DMs included!)

Ritik: All the interactions are special, first time fan interaction is something that brought a different experience.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicentre. How do you deal with the dark side that comes with the medium?

Ritik: There are always two sides of the coin and you learn that in the process, we get appreciated for the good deeds and are also bashed for our mess ups. If you stay true to your personality, the audience accepts you for who you are and supports you in your ups and downs.

Ex: What does success mean to you?

Ritik: Freedom and love from our fans.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ritik: It’s just begun, I am sure it has more to it.

Ex: Which three things do someone starting in the gaming industry need to know?

Ritik: Consistency is the key. Keep trying to stay true to yourself and you will find that you have created a space for yourself.

Ex: What would you say is the biggest challenge for a gaming influencer?

Ritik: Gaming demands speed in content creation, one should be able to create quality content daily to keep up with the standards.

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