Alexa, Amazon’s voice assistant, has been available in India for six years. It is accessible on multiple devices like Echo smart speakers and Fire TV Stick. According to reports, customers across 99% of pin codes in India have purchased Alexa. It is available in both metro and non-metro cities, making it easily accessible to millions of users across the country.
Amazon has collaborated with various brands in India to expand the selection of compatible smart home appliances that work with Alexa. About 80% of Alexa’s smart home users have started their journey by purchasing an Echo smart speaker bundled with a smart bulb. These efforts have resulted in a 200% increase in smart home devices connected to Alexa in India over the last three years.
With a rise in connected devices, people have started using Alexa to control compatible smart home appliances like smart lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers. You can conveniently ask Alexa in English, Hindi, or Hinglish to control the devices, such as “Alexa, turn on the geyser,” “Alexa, turn off AC after 15 minutes,” or “Alexa, dim the hall lights.” Asking Alexa to control the lights is one of the most common smart home requests.
Indian customers are also evolving in their smart home journeys, as the usage of Alexa to control smart fans and ACs increased by 37% in the last year, the highest amongst all smart home appliances. There are thousands of Alexa-compatible smart home appliances you can choose from. This selection has increased by 12% in the last year, with new products from brands such as Xiaomi, OnePlus, Hindware, and Atomberg.
To celebrate Alexa’s 6th anniversary, customers can visit www.amazon.in/alexaanniversary to enjoy discounts of up to 50% off on Echo smart speakers, Fire TV Stick, and Alexa smart home combos, including a flat 49% off on the Alexa smart home combo.