Exhibit Awards Archives

My Yellow Plate | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Himanshu: I started back in 2015 when it was less crowded, more meaningful and more engaging. Over the last five years, I have seen more creators joining the space, getting more crowded and becoming less engaging for the audience.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Himanshu: I don’t know such platforms which only an influencer would know as social media isn’t just for influencers but for masses to interact with friends, family, neighbours, community and influencers.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Himanshu: Mobile first, headphones second and a JIO sim

Ex: A technology you wished you’d invented?

Himanshu: To smell and taste the recipes online and rate them!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Himanshu: At my first meetup years ago, there was this one guy who turned up and he was so happy about it and motivated me to continue.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Himanshu: I take it as two sides of a coin and understand that I am not RAJMA CHAWAL and that everyone will like me! 😛

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Himanshu: Certainly it has increased and it does get worse with popularity but again that’s part of every influencer’s journey/career. You need to take it lightly and don’t judge yourself on the basis of someone else’s opinion. No one is PERFECT like Rajma Chawal.

Ex: What does success mean to you?

Himanshu: Living on my own terms and doing what I planned to do and love to do. Money, fame, name and rest everything else is a bonus.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Himanshu: Any dish from Gordon Ramsay’s Menu is what I am looking forward to.

Ex: What do you do to make your content unique from others?

Himanshu: The Yellow Plate is the USP and makes it stand apart from others.

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The Crazy Indian Foodie | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Devashree: I started The crazy indian foodie 5 years ago when digital blogging was quite new. It’s evolved tremendously over the years.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Devashree: For me, posting consistently and posting unique, engaging content is the key to succeed on social media. If you have a business account you can see insights and keep track of what posts work best for you and post accordingly.

Ex: What would be your calling in a parallel universe? (Alternate career options) :

Devashree: I’m a lawyer too and I quit my job at a law firm two years ago to pursue blogging full time. If there was a parallel universe, I’d definitely continue my law practice.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Devashree: My phone, portable charger and laptop.

Ex: A technology you wished you’d invented?

Devashree: A time machine so I can travel back and forth in time to whatever place I want! Also a fresh gourmet food vending machine like the one in the Jetsons.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Devashree: I was in Lonavala for a weekend and posted a story about it. A fan messaged me saying she’d love to meet me so we did and she baked me cupcakes with The crazy indian foodie on them, made me meet her whole family with a lot of excitement and we spent a lovely time together.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Devashree: Every career has its good and bad side. There will always be trolls and people with lots of free
time on their hands who will pass offensive and derogatory comments but I choose to ignore them as there will be hundreds of others who will post positive, motivating ones. It’s something you learn to deal with over time.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Devashree: There are so many on my list! I really want to travel to South America, Japan and Russia to try their local cuisines. Dish wise, In India too, there are a huge number of local dishes from various states that I’d love to try, for example food from North East India.

Ex: What do you do to make your content unique from others?

Devashree: I always add a personal touch to my content, post a mix of everything from street food to restaurants to unique destinations to luxury hotels to some lifestyle content too. There’s something in it for everyone and I always try to create high quality content that stands out.

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Varun Agrawal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Varun: It has been a beautiful evolution, with people being a lot more thoughtful now about what goes up on one’s feed, both as a creator and as a viewer. It’s not just a creative space now but also a responsible one.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Varun: I don’t think there’s any secret to these platforms, it’s all out there. That’s what makes it that easy or that difficult!

Ex: What would be your calling in a parallel universe? (Alternate career options)

Varun: An acoustic jazz sort of a musician maybe.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Varun: A satellite phone, a lighter and Swiss knife. Yes I’ve thought this through, I’m a Bear Grylls fan!

Ex: A technology you wished you’d invented?

Varun: Internet! At least that’s how I’d know how to fix my everlasting internet issues, haha!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Varun: I’m not sure, I guess we are equally surprised to see each other. Nonetheless, it’s always exciting to bump into them! Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Varun: It’s like having two sides of a coin, you can’t be expecting all love and no criticism. But that’s what keeps you grounded, that’s what brings the need to be responsible for your content. So I think one should always take things positively and constantly try to improve. Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Varun: Yes of course, popularity of a person is usually the main cause of spreading troll.

Ex: What does success mean to you?

Varun: I read a quote once, “Work until you no longer have to introduce yourself.”

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Varun: I definitely don’t think it’s a fad. It’s the most descriptive and analytical form of marketing. It’s the platform that’ll get a brand most connected to their consumers, probably the best way to put their brand story across. If used the right way with the right people, this space can take you to places.

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Manav Chhabra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Manav: A lot of change. When I started it was only fashion bloggers I could see on my instagram explore, it was mainly aesthetic photos that were going viral and slowly the videos took over. Now the scope is much much wider and people are making it a primary profession for themselves.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Manav: I guess the most important insights are the amount of impressions you get on your posts and the audience you have. Your content should be based on your audience. The age of your audience, region etc. These insights really help us to figure what should be our upcoming content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Manav: I’m a law graduate. So, lawyer.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Manav: My phone, My laptop and My Camera

Ex: A technology you wished you’d invented?

Manav: Alexa

Ex: What does success mean to you?

Manav: Making your parents proud.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Manav: I don’t think so. Apps can be temporary but social media is gonna last forever. It’s a new profession. So many People are earning through it and now it’s one of the most important parts of everyone’s life.

Ex: How do you choose the brands that you want to work with?

Manav: Class over anything. My and my team are really picky about the brands we choose for the collaboration. If the brand may affect my audience in a negative way, we will straight away so NO.

Ex: What according to you will be the next big trend in the Lifestyle blogging industry?

Manav: Big brands collaborating with budding influencers. That’s what i am really looking for.

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Mumbikar Nikhil | Trendsetter | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Nikhil: Changes which I have seen in the digital blogging space that there are so many opportunities have grown a lot and more and more people are coming onto this.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Nikhil: The insight which I can give you is that the Influencer who is more personal about their life has more connection with their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Nikhil: I would have been either a Photographer or probably a DOP.

Ex: A technology you wished you’d invented?

Nikhil: Technology I wish I could have invented the Smartphone, It’s a device on which we all rely on and I think it’s the most popular invention in the history of Mankind.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Nikhil: There are many but one is that when I was traveling from Kolkata to Visakhapatnam two boys were standing just before the toll naka and when I spoke to them, they told me they came 200km from inside a village and they just guessed it I would be passing from there because I didn’t update it anywhere. I was really shocked and felt blessed at that time.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Nikhil: Definitely grows with the popularity or I’d like to say Depends on how deep of a personal connection an influencer have with their audience through their content. When you grow, you gotta have bullies and haters. That’s proof you are growing.

Ex: Tell us something we don’t know about the influencer’s content strategy?

Nikhil: One thing people don’t know about the content strategy is that Influencing is not just about to look good, wear good clothes, It’s about talking what needs to be spoken and doing something which people find it challenging and of course you need to be calculative and futuristic what’s gonna happen in the future and accordingly make a move.

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The Fluence of Influencers September 2020

The viral issue in the new normal. Last year, we started one of our strongest IPs, where we curated 250 content creators who in their category had been relevant, with a meaningful fan following and put them up for public voting to choose “The Top 100” Class of 2019. Almost immediately, we had a huge spike in our web traffic; touching 500k hits daily as a consequence of these content creators who had influenced their fans to go and vote. This is when realisation dawned that they are real influencers! What came next was our first-ever Influencex awards where the “Top 100” had flown in from different parts of the country for the “Influencex” awards night. The vibe was strictly informal and it soon converted to one big party. The celebration still continues and thereafter we started a dedicated “Influencer marketing Division” which has been busy ever since with curating and executing huge influencer marketing campaigns.

This year we repeated last year’s event, albeit with a twist. Our website continued to spike during the voting days to 5000%. Nothing changed. Only the awards went virtual right from this screen. We fixed one day and all the winners came together one by one. It was a field day chatting on Zoom sessions with 15 winners across – Entertainment, Fitness, Tech, Travel, Fashion, Lifestyle, Social Media ,Beauty, Changemaker, Gaming, Food and Automobile. All of them have a few things in common, they have huge fan bases – If I put all the following of only these 15 of them it would stack up to 50 Million+. Secondly, they are all chilled out and know what they are doing and come up trial and error and thirdly, humble with feet on the ground.

The entire day-long session has been curated and cut to feel like an awards ceremony into a 30-minute session and is resting pretty at our channel youtube.com/exhibitmagazine. The process of choosing the winners is also straight forward. There is no jury round and it’s up for public voting with some tech in play which will map votes to the unique IP and the results have always been “on display” mode since day one of voting.

Here’s to the new era of Infleuncers and marketers to have a new honorific in their blue book which has quickly flipped pages to the fore of their communication strategies and medium.