Exhibit Interview Archives - Page 2 of 2

Kuljyoti Dhingra | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Kuljyoti: With an increasing number of creators and with greater consumption of content by the audience, the number of brands investing in Influencers have also increased. I remember how difficult it was for me to convince brands three years ago to pay me for my work but now, things have changed a lot for good.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Kuljyoti: The only thing that a good content creator knows is that every social media platform is different. I have seen Influencers committing this mistake wherein they repost the same content on every single platform thinking that will help them grow but it does not work that way.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Kuljyoti: My cellphone, my vlog camera with lots of memory cards and extra batteries and my laptop!

Ex: A technology you wished you’d invented?

Kuljyoti: I wish I could come up with an editing software wherein I would just upload the recorded content in the software and it would edit and upload the best content on every platform itself. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Kuljyoti: One major dark side that I encountered in the past was the continuous feeling of loneliness because you are too busy creating content that real life joy doesn’t make you happy anymore. This is why it is very important to have real relationships and real friends who can support you and guide you whenever you are going through a bad phase.

Ex: What does success mean to you?

Kuljyoti: Success for me is a sound sleep at night without worries, anxiety and insecurity. I have seen people from this industry making a lot of money, having a lot of material possessions but still feeling empty inside.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Kuljyoti: I think India has so many dishes that are not yet explored. It’s my dream to visit every city of India and explore their local cuisine. As far as international cuisine is concerned, I am really
intrigued by Persian cuisine.

Ex: What do you do to make your content unique from others?

Kuljyoti: My content is a reflection of myself and that’s what makes it unique.

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Shivesh Bhatia | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Shivesh: I have seen the influencer and blogging industry completely revolutionize in the past couple of years. When I started off, Instagram was already providing a space to experiment with newer content. Eventually, it bloomed like anything. The digital blogging space enabled brands to have real time engagement and simultaneously increase brand awareness. This space literally becomes more innovative every single day now. We have wonderfully transitioned from static content to more engaging and more dynamic content. People have really started to believe in influencer marketing and it is the new ‘in thing’ in the digital marketing industry. I have loved this process because the creative powers have now shifted from the hands of advertising agencies to independent individuals.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Shivesh: Often, people have the perception that being an influencer is an easy task. But, churning out content on a constant basis requires endless hours of ideation with my team, planning shoots, researching about newer and more public-friendly content, endless to and fro with brands and organizations, and so much more. We end up not having a 9 to 5 job but one that requires 24 hours of our energies. But at the end of the day, I absolutely love what I do and love creating, so I do not mind this one bit.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Shivesh: I have always loved anything related to mass communication, media, and related aspects. I even enrolled in Indian Institute of Mass Communication after completing my graduation. So, if I didn’t have Bake with Shivesh, I would definitely be a part of the world of Media.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Shivesh: I’d definitely take my phone, a power-bank, and a lighter to help me start some fires! A technology you wished you’d invented? Air pods, I think? They’re uber cool and have really made life 100% easier and convenient!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Shivesh: There was one time when I had a workshop and a 60 year old very sweet woman came from a distance to meet me. She ended up telling me that I remind her of her grandson and this is by far the sweetest encounter I have ever had with a fan. Social Media is known to expose vulnerabilities, with influencers being at the epicenter.

Ex: How do you deal with the dark side that comes with the medium?

Shivesh: I think Baking is the perfect form of therapy for me. Sometimes, when I need an off from everything, I bake for myself or enjoy some ‘me-time’ with my movies, popcorn, and good food! Social media trolling is seeing an upward rise.

Ex: Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Shivesh: Trolling is not limited to influencers with a huge following, it happens with budding bloggers and of course, even with celebrities. The best way to deal with it is to just block out the negativity. In the comments section, even one bad comment can really affect someone. My way is to see the many other positive comments and not allow one to affect me.

Ex: What does success mean to you?

Shivesh: Success to me means always having the opportunity to do what I love and what makes me happy. I feel successful when I post a recipe and I see people instantly trying it out, using the recipe to celebrate occasions and what not!

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Shivesh: Influencer marketing is anything but a fad. It’s the fastest growing space in the digital marketing industry and it promises the greatest ROIs to major organizations. Sure, like every industry, it will take a turn here and there, evolve to become even bigger, but it’s not a fire that can be put out quickly.

Ex: Which is that one dish or cuisine that you haven’t tried yet but are looking forward to?

Shivesh: I really am looking forward to trying some Armenian food! I heard it’s super great and I’d absolutely love to give it a try What do you do to make your content unique from others? I think my style of food photography allows me to make my content unique and appealing. I invest proper time in setting up a particular set for my desserts and give the production process the attention it requires. Besides this, I love how I am able to churn out content on YouTube which has recipes that are super easy yet delicious!

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Ritik Jain | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Ritik: The opportunity in the digital space is seen as a career and has picked up since I started the creator journey, specially in the space of gaming.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Ritik: Content Creation is a full time job. In which you are active 24/7 to keep up with the expectation of the audience and provide quality content.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Ritik: I am passionate about gaming and if not a game streamer I would be doing something in the same field, a game developer or maybe a tester.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Ritik: 1. Satellite Phone 2. Swiss Knife 3. iPad for offline Gaming.

Ex: A technology you wished you’d invented?

Ritik: Search Engine.

Ex: What’s been your favourite encounter with a fan so far? (DMs included!)

Ritik: All the interactions are special, first time fan interaction is something that brought a different experience.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicentre. How do you deal with the dark side that comes with the medium?

Ritik: There are always two sides of the coin and you learn that in the process, we get appreciated for the good deeds and are also bashed for our mess ups. If you stay true to your personality, the audience accepts you for who you are and supports you in your ups and downs.

Ex: What does success mean to you?

Ritik: Freedom and love from our fans.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Ritik: It’s just begun, I am sure it has more to it.

Ex: Which three things do someone starting in the gaming industry need to know?

Ritik: Consistency is the key. Keep trying to stay true to yourself and you will find that you have created a space for yourself.

Ex: What would you say is the biggest challenge for a gaming influencer?

Ritik: Gaming demands speed in content creation, one should be able to create quality content daily to keep up with the standards.

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Abhi and Niyu | Changemaker | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

We feel right now people are able to focus more on the content rather than the cosmetic aspects of their art. Because of COVID-19 all the creators are stuck at home and they’re compelled to make content from their homes. Yet, the people who are able to surpass these challenges of these tough times are the ones who stand out.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

You have to keep experimenting. People think that there’s a formula for being successful on social media but we don’t think there is one. A creator has to keep trying new things and listen to their audience.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Niyu: I would love to be a Marine Biologist as I love being near water. Scuba diving and seeing a whale while underwater is my biggest dream.

Abhi: In a parallel universe I would be a vocalist in a band. I have tried singing and learning musical instruments but I didn’t pursue it sincerely. Music transcends languages and it connects hearts. I would’ve loved to be a musician for sure.

Ex: A technology you wished you’d invented?

If you’re asking about a technology that doesn’t exist in the real world then definitely a time machine.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It’s difficult to pick one because there are so many. Last year, we made a video on Eco-Friendly Ganesh Idols and it was the first video that went truly viral. One of the followers had booked an idol with paint on it, which he didn’t know consists of lead. When we informed him about this, he immediately opted for a paint-free idol. We say “Farak Padta Hai” (It makes a difference) and he truly proved it.

Ex: What does success mean to you?

Freedom – to live the life you want to live
Respect – from the people who matter to us
Integrity – because self-respect matters more than any other respect

Ex: What was the thought process behind this journey?

We wanted to have a voice. We wanted to focus on a solution-based approach to everyday living. We are tired of people complaining all the time about things that are wrong in India. Complaining is easy, but going one step beyond and asking “hum kya kar sakte hain” (what can we do) is hard. It needs thinking, it takes time. We wanted to show that small things can make a difference.

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Malini Agarwal | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Malini: Over the last decade, I have seen it change and evolve so much. People have gone from bloggers influencers to content creators and there are so many different kinds of creators now. It’s quite fantastic to see the range and I’m very happy to have carved a path into this as an actual viable career.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Malini: I think the main thing about social media platforms that every influencer should know is that authenticity is absolutely crucial.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Malini: Growing up I always thought I’d be a criminal lawyer because my sister’s a lawyer too!

Ex: A technology you wished you’d invented?

Malini: Pretty much everything but it would be really cool to have invented the internet.

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Malini: I was once at this bar called Rasta and a girl came up to me who I’ve never met before and said thank you for Malini’s Girl Tribe because it really helped her get out of was depression after 3 weeks!

Ex: What does success mean to you?

Malini: To me success is happiness there’s no amount of money or fame that can get you happiness so if you’re truly happy then I think that means you are successful in every way.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Malini: I think influencer marketing is a new reality and I think it’s really resonating with people. I don’t see it going away anytime soon but I do see it evolving.

Ex: What was the thought process behind this journey?

Malini: You know the great thing is that I had no idea and people always ask me how did I build this brand or this career. I actually tried a lot of different things; being a dancer, being an RJ working at MTV and Channel V, and digital content which actually now looking back were all the tools that I needed to be able to start my own entrepreneurial journey. I love this Japanese concept of ‘ikigai’ which means your true passion lies at the center of 4 things: what you love to do, what you’re good at doing, what you can get paid to do and what the world needs.

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Mehak Ghai | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

The quality of the content has changed a lot! InflueMehak Ghai (Beauty Influencer)ncers think 10 times before they post a picture on social media. The edit on the picture needs to be perfect, the caption needs to be appropriate to the picture and the feed should be on point.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

It looks like a really easy and fun job to be an influencer. It is a lot of funnn but you don’t know and cannot even imagine the kind of effort you need to put in while creating content. There’s just so much competition now, you have to constantly brainstorm about how to standout!

Ex: What would be your calling in a parallel universe? (Alternate career options) If you were stranded on an island, what are the 3 gadgets you’d take along?

I always wanted to be an actor and I am an actor now, so I guess I’d just be doing that full time!

3 gadgets – Mobile, Camera, Speakers

Ex: A technology you wished you’d invented?

A feature or an app that can read your mind & can write what you think in seconds! That would be such a savior!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

It is always sooooo good to meet people who follow my work! But my favorite has to be when at my first meet and greet, I met a girl and she cried hugging me and told me how much I inspire her. I’ll never forget her.♥️

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

I feel you just gotta be really careful with what you’re putting up and selling your audience. Honestly, I have been really lucky with the audience on my profile, they have been really loving and encouraging. Of course, there’ll always be one or two people who would spread hate but they’re negligible in a crowd of people that love you!

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

They’re always going to people who will try to bring you down, no matter how good you’re doing. PLEASE, and I cannot stress on this enough, DO NOT let it get to you! Maybe 10% percent people are hating on you but the other 90% love you and appreciate you for inspiring them everyday! Do not get demotivated, you’re doing amazing!

Ex: What does success mean to you?

If you’re happy as a person and proud of your accomplishments, you’re successful!

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

A lot of people think that Influencer Marketing is only a trend and it’ll fade away after a point of time. Well, I have been in this market for over 5 years now and I’ve only seen it grow. This space will only grow bigger in years to come!

Ex: When was the first time you bought your dream makeup product and which one was it?

I was really excited about Huda beauty products before they were made available in India. So I went on a crazy shopping spree in Dubai and bought a lot of Huda Beauty makeup products from Sephora.

Ex: What would you tell young girls when it comes to ideals of beauty that our society has set up?

You do you, girl. Please don’t care about what others have to tell you about your fashion sense. You’re the only one who can define your style. You’re beautiful just the way you are, so keep it going!

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Tanzeel Khan | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Tanzeel: I’ve started being really active and religiously following the digital blogging scene since 2016 now. Honestly, this very space has evolved a lot… as we have a lot of beautiful and hardworking creators all over social media platforms. Which were not really active a year or two before. Availability of Internet everywhere is one of the reasons I’m guessing

Ex: Can you give us an insight into social media platforms that only an Influencer can know?
Tanzeel: There’s no special formula or spell that actually works. I personally feel consistency is the key, and anlaysing what your audience loves and giving them exactly they want from you

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?
Tanzeel: My mobile phone, my laptop and my microphone.

Ex: A technology you wish you had invented?
Tanzeel: I wish I would’ve invented aircrafts

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)
Tanzeel: Every fan encounter has been very special… I won’t segregate any into the favourite , but there’s one when I was in the canteen of my college and a junior walked up to me and said “Tanzeel Bhai I’m a big fan of you and specially your hairstyle, and I try and manage to keep my hair like you” That really motivated me, since It made me realise how I am at a point who can actually influence people without actually knowing them

Ex: What does success mean to you?
Tanzeel: Success for me is Serenity

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Bruised Passports | Top 100 | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Bruised Passports: The digital space is a lot busier now. Back when we started there were only a handful of content creators, pursuing their passions and sharing them with the world.

Ex: What would be your calling in a parallel universe? (Alternate career options)

Bruised Passports: I think Savi would be in academics – she loves literature and the visual arts. I would definitely own a small café because I’m passionate about coffee and the science behind it.

Ex: If you were stranded on an island, what are the 3 gadgets you’d take along?

Bruised Passports: My phone because it has all our favorite music, my camera to capture some (hopefully) unique memories of the experience, and my portable coffee maker … because priorities!

Ex: A technology you wished you’d invented?

Bruised Passports: Time Travel! We’re currently watching Dark on Netflix, so definitely time travel!

Ex: What’s been your favorite encounter with a fan so far? (DMs included!)

Bruised Passports: We prefer the term ‘readers’ because it feels like one large digital family to us! I would say it would have to be in Guayaquil in Ecuador – we met a really sweet Bruised Passports reader in the hotel elevator. Meeting a reader in such a remote place was so special and we ended up spending the evening together. Truly memorable.

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Bruised Passports: As you said, the dark side of social media is inevitable if you choose to share your life on a public platform. There is a line between constructive criticism and trolling that is easy to spot. And the latter is what is dangerous! In the beginning, trolls would heckle us. But the truth is it’s impossible to please everyone. Gradually we realized the mean or hateful comments are often a projection of people’s own insecurities. And learned to ignore them.

Ex: What does success mean to you?

Bruised Passports: We know the concept of ‘hustle’ is very popular these days. But success for us means something completely different – it means being able to live life completely on our own terms and prioritizing happiness and contentment in life.

Ex: Do you think Influencer Marketing is a fad? Where do you see this space in years to come?

Bruised Passports: Not at all. In fact, we think Influencer Marketing is the strongest marketing tool of the future and it will get much bigger in the years to come. However, it will become a lot more nuanced in the years to come.

Ex: The first destination you want to travel to post-pandemic & why?

Bruised Passports: Russia and Cuba have been on our wishlist forever. Once travel restrictions ease, we would love to visit those countries. But before that, we’ll spend some time exploring India – we are chalking out plans to visit Meghalaya and Gujarat later this year.

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Larissa D’Sa | Travel | Influncex’20

Ex: Tell us about a change you’ve seen in the digital blogging space since you started out your journey? How has this space evolved?

Larissa: When I started posting content on social media, I was 19. Facebook was a much popular platform, and I’d just started posting on Instagram. I’d say a lot has changed in the blogging space, for the best. From posting photos of things you’re passionate about, to getting paid for doing what you love, it’s been a boon to the creative minds.

Ex: Can you give us an insight into social media platforms that only an Influencer can know?

Larissa: Social media doesn’t belong to the weak-hearted. With all the fun and frolic, comes great responsibility. As rosy as it looks, creating content also involves days and weeks on planning. Most of us are usually multifaceted by conceptualising, directing, shooting, and editing our content in-house. That’s also the beauty of social media – it’s made me self-reliant, and I’ve learnt and picked different skills to be my own production house.

Ex: Social Media is known to expose vulnerabilities, with influencers being at the epicenter. How do you deal with the dark side that comes with the medium?

Larissa: I don’t deal with it. I ignore as much as I can, and simply block away. Although, sometimes it’s also important to call out haters and trollers, because I also feel it’s my responsibility to clear the trash out from the internet .

Ex: Social media trolling is seeing an upward rise. Do you think this only increases with the popularity of an Influencer? How does one tackle this situation?

Larissa: Like I said, with all the fame, comes great responsibility. I personally feel it’s wise to be careful with your statements and words you use. For that, one needs to be aware of all that’s happening around us, and also be sensitive towards various causes.

Ex: What does success mean to you?

Larissa: Completing my to-do list, and sleeping with the satisfaction of spending an ideal day – means success, at least to me. Success can be very subjective, so with that being said, I personally believe that successful days, one after the day, leads to a successful life.

Ex: The first destination you want to travel to post-pandemic & why?

Larissa: I would love to travel abroad, but given the situation, I guess it would be wise to move around in India, and maybe I’m all set to do a trek in the mountains.

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